I have always been fascinated by stories as they have the power to make one laugh or cry. Stories can inspire people to do extraordinary deeds and aspire to invent. In my MBA classes, I learned that stories have the power to build billion-dollar brands; they have the power to sell hope and aspirations!After spending half a decade working with credit rating, business analysis and management consulting firms, I learned the power of research and analysis – key ingredients for any success story. Content creation, the soul of MarCom, is where my abilities are best aligned. My content consulting venture, Decision Tree Consulting, is a niche content craft studio where we help businesses create fresh, engaging, high-quality content to forward their brand. While we craft subtle promotional content across various formats, such as press releases, articles, blogs, taglines, social media posts, and other digital marketing content solutions, we also bring our significant experience in creating professional resumes and handcrafted LinkedIn profiles, especially for senior management executives. Together with my team, I weave engaging brand conversations and stories for our clients.