Pawan Kumaar Email & Phone Number

Has more than 7 years of Industry Experience with Startups in progressively responsible areas of Marketing & Communication, Advertising, Trade Marketing, CRM, Brand Marketing & Strategy, Customer Relationship Management across Industry Verticals like Medical Devices and Financial Products.The career span composition has been a mix of BTL, Through The Line activities across Brand Management, Brand Strategy, Go To Market Strategy, Corporate Communication, Brand Mapping, CRM(Customer Relationship Management)/CMR(Customer Managing Relationship), Budgeting and ROI analysis, Digital/Social media strategy, online web mapping, PR Strategy, Advertising, Product Marketing.SpecialtiesBrand Management •Product Management• Advertising Campaign Management• Media Planning•Web & Social Media• Market Research & Analysis• Event Management• Corporate Communications • Retail Management• Strategic Planning• BTL Activities• New Product Development • Startup •Vendor Management •Promotions• Product Positioning •Market Segmentation• Event Planning •Customer Loyalty Program •Budget.Personal contact information:✆ 81979 71377 ✉ pawan19@live.com

Listed skills include Market Research, Microsoft Excel, Powerpoint, Microsoft Word, and 38 others.

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  Regional Marketing Manager

  Hafele India Private Limited

  Aug 2018 - Present - Bengaluru, Karnataka, India

  • Product Marketing: Planning and Executing the Marketing Plan for offline marketing activities. This includes ATL and BTL activities, Exhibitions, Influencer based Events, Design Centre and Franchise Launches and Advertising. • Strategized the entire ATL campaigns for Häfele India, define media roles, objectives, and KPIs.• Successfully Organized and Managed Indiawood Exhibition for Häfele India at Bangalore.• BTL Execution – Created and maintained annual format for city wise, outlet wise, region wise, period wise calendar, and expenditure.• Design and define marketing concepts for all new launches. Define and develop marketing communications including identity creation, advertising, events, social, and eCommerce presence.• Press and dealer engagement events during key product and campaign launches.• Brand Management: End to end Product Branding at Design Centres, Franchisees, and Dealers.• Agency/Vendor Management: For Branding, Translations, Events, PR, Exhibitions, ATL, and BTL.• Market Research: Brand penetration, Competitor Analysis, and Market Potential Analysis.• Distribution: Managing end to end logistics of Promotional material and Catalogues.• Reports: Handling MIS, Brand Tracking, and Market Potential Reports.