Evaluated regional OTT platforms for acquisition by analyzing their KPIs and financial statementsDeveloped MIS reports on JioSaavn for assisting top management in tracking the business

Worked on Pre-Deal and Post-Deal projects

Recommendation Engine1) Developed a recommendation system using reinforcement learning for a retail client based out of Peru2) Increased monthly online sales by USD 1.3 million (growth of ~ 8% M-o-M) verified via A/B testing3) Identified cross-sell and upsell opportunities for the client through the implementation of market basket analysis and cosine similarity to improve the customer engagementFraud Detection (Kaggle Problem)1) Developed machine learning model for customer transactions data to identify fraudulent transactions 2) Achieved an AUC of 0.92 by implementation of LGBM & XGBoost algorithms and tuning their hyper-parameters3) Improved the solution using diverse machine learning techniques such as PCA (for dimensionality reduction), stacking, k-fold cross-validation, and time series split

Traceink is an online platform to assist customers with their tattoo experience by connecting them with professional designers 1) Created a network of more than 50 tattoo studios across 7 cities and displayed their design portfolio2) Catered ~300 customers and generated topline of Rs. 1.2 lacs by providing customized tattoo designs 3) Improved site traffic by ~35% using keyword research through Google add-on ‘Keyword Everywhere’; identified crucial phrases such as ‘tattoo removal’, ‘tattoo cancer’, ‘tattoo prices’, ‘god tattoos’ and ‘small tattoo for girls’4) Reached 10k customers by running focussed campaigns social media such as facebook and instagram and blogs.

Worked as Area Manager at Mahindra & Mahindra(Automotive) managing dealers at Bareilly and Shahjahanpur territory.1) Achieved customer retention of 72% (85% increase Y-o-Y) in FY18 for western UP region by initiating targeted customer campaigns based on insights from their service frequency2) Increased dealer revenue from Rs. 0.7 Cr to Rs. 1.3 Cr by boosting sales of spare parts and value-added services 3) Improved Customer Satisfaction Index for dealers from 84.8% to 92.1% by revamping customer handling process; reduced the turn-around time and designed the blue-print of vehicular flow in the workshop

Wrote five case studies on Food Retailers across the state of Rajasthan on Marketing Strategies adopted by them and their evolution over the yearsExtensive Literature Review of the food retailing practices followed by vendors in the organized and unorganized sector in India and compared that with global practice