Business consulting in e-commerce.Google Ads/Adwords and Google Analytics Expert.B2C and B2B projects deployment.Data analysis and KPIs support.Assortment and implementation of proper tools to achieve the objectives.

Strategic consulting and operational support in Google Ads / Adwords.

Support in implementation of e-commerce projects for 4fun media S.A. Groupmustache.pl, cupsell.pl, naimpreze.pl, marsfromvenus.com

Support and consulting regarding e-commerce specialized in pet food products.A quarterly 300% increase in sales while maintaining the margin.10% increase of the average gross basket value100% increase of ROAS for Google Ads Revenue while maintaining the same level of spendingImplementation of a new price model.

merlin.plDesign and full implementation of a complete Performance Marketing system.Full automation and optimization of performance campaigns for 200 000+ product range regarding price changes and availability in time.Fully responsible for implementation and operating of Performance Marketing tools and solutions:delivery of performance, budget, optimization.Google Adwords / DoubleClick SearchGoogle Shoping (PLA)RemarketingPrice comparisionSEOConversion… Show more merlin.plDesign and full implementation of a complete Performance Marketing system.Full automation and optimization of performance campaigns for 200 000+ product range regarding price changes and availability in time.Fully responsible for implementation and operating of Performance Marketing tools and solutions:delivery of performance, budget, optimization.Google Adwords / DoubleClick SearchGoogle Shoping (PLA)RemarketingPrice comparisionSEOConversion Optimization desktop, mobileA/B TestsOptimization of the product recommendation module.Management and Administration of Google Analytics, Tag Manager, Merchant Center.Management of Product Catalogue DepartmentManagement of Content Marketing DepartmentManagement of IT project for the front-end - premise, analysis, concept, task scheduling, supervision of the deployment, managing contacts with developers, control of the deployment and validation of the results (Jira Atlassian)Support with decision-making processes regarding main KPIs of sales.Author and branding website design for SEO + Google AdWords automation.Rounding prices project for product sales based on price psychology and the result of left-hand numbers. KPI increase project for KPIs related to internal search engine.Search engine optimization for the complexity of Polish - implementation of the dictionary of declination and synonyms.Main KPIs: ROAS, ROI, CR, CPO, AOV, by categories/channels, marketing costs. Show less

Cooperation in creation and management of new product category - Mother and Baby.Responsible for various product categories: children's car seats, LEGO sets, strollers.Networking and maintaining business relations with Polish and foreign suppliers.Complete management of product range - product description, photogalleries, price/margin.Purchase planning, sales and stock control - weekly, monthly, quarterly and FY forecasts.Researching new products (market studies and… Show more Cooperation in creation and management of new product category - Mother and Baby.Responsible for various product categories: children's car seats, LEGO sets, strollers.Networking and maintaining business relations with Polish and foreign suppliers.Complete management of product range - product description, photogalleries, price/margin.Purchase planning, sales and stock control - weekly, monthly, quarterly and FY forecasts.Researching new products (market studies and competition analysis) to include in the offer.Development and implementation of integrated product policy, including business concepts andlong-term strategy of action. Show less

Management of product range - online and physical store.Purchase of goods, stock control and storage operations.Customer management, e-mail and telephone consultancy.Networking and maintaining business relations with suppliers.Fulfilment services - sales invoicing, consolidation of shipment.Marketing and sales activities - leaflets, Google Adwords advertising, management of special offers.