Paweł Hahn Email & Phone Number

Krakow Metropolitan Area

GROWTH DESIGN:- Shaping the product roadmap with a strong focus on growth metrics and helping the company achieve 100% YoY growth.- Conducting brainstorming sessions with c suite to discover new growth opportunities and improve user flow efficiency.- Designed UX and UI of the product to the highest industry standards, utilizing design systems, interactions, and advanced prototyping features.- Creating and iterating on wireframes and prototypes, using real user feedback to improve usability- Regularly running user interviews and usability tests to gather insights and ensure the UI/UX designs were intuitive and fun- Proposing and executing A/B tests to raise conversion and drive user engagement- Leading interaction design area, creating a style guide to enhance and standardize user interactions across the platform.- Mentoring the design team, building a cohesive design system and fostering a strong design culture- Performed UX reviews and audits, refining user flows for paid marketing campaign landing pags- Researching and implementing growth-focused tools to ensure top-quality product and data (e.g. Unbounce)- Co-led a rebranding project, developing a new immersive brand look with animations and advanced prototyping.

- Launching Dealfront's new brand identity and website with an external agency and in-house designers.- Working closely with product designers to ensure a seamless experience across the entire user journey: from the website to the product;- Upgrading website designs to drive product-led growth through A/B testing, user research, and data gathered in Google Analytics, Search Console, Hotjar;- Backing my team with strategic brand touch-points: designing sign-up and demo booking flows;- Overseeing analytics tools like Google Marketing Platform and Hotjar to identify user behavior patterns for a personalized, high-conversion web journey;- Ensuring brand consistency with a robust design system, clear brand guidelines, and quality checks;

Krakow Metropolitan Area

BRAND & DESIGN- Leading the design team, shaping the creative strategy and marketing communication;- Ensuring brand consistency with a robust design system, clear brand guidelines, and quality checks;- Reviewing and improving marketing collateral: social media, employer branding, sales decks, video;- Developing a reliable web design system aligned with the brand identity, ensuring a lightning-fast design iteration and web development;- Upgrading website designs to drive product-led growth through A/B testing, user research, and data gathered in Google Analytics, Search Console, Hotjar;- Backing my team with creative direction in strategic brand touch-points: designing sign-up and demo booking flows;- Working closely with product designers to ensure a seamless experience across the entire user journey: from the website to the product;- Leading numerous cross-team initiatives to nurture the design culture, including: revamping product mockups, building an illustration library to streamline the creation of blog visuals, optimising blog designs for increased page scroll depth;- Launching merged brand's new brand identity with an external agency and in-house designers.MARKETING & TECH- Managing web presence for Leadfeeder and Deafront, working closely with all marketing teams to craft and prioritize roadmaps;- Overseeing analytics tools like Google Marketing Platform and Hotjar to identify user behavior patterns for a personalized, high-conversion web journey;- Prioritizing high data privacy standards and accessibility in design and development;- Defining requirements for all tech implementations, optimizing our web tech stack (Gatsby, Contentful CMS) to reduce tech debt;- Providing specs for web development (HTML, CSS) to ensure alignment with our web design system;- Focusing on crushing the SEO metrics, such as core web vitals and user engagement rate;- Expanding the web development team as needed by hiring illustrators and web developers.

Kraków I Okolice

ACHIEVEMENTSWebsite of the Day (CSS Awards) and Honorable Mention & Mobile Excellence (Awwwards)Best Career Page by Employer Branding Summit.BRAND & DESIGN- Maintained brand consistency across all media, executing OKRs for creative direction and brand development;- Refined and maintained Netguru's evolving brand ecosystem, aligning it with our target audience and industry trends during company scaling;- Developed and upheld comprehensive brand guidelines, navigating the visual identity, design principles, and usage rules for brand assets;- Created hundreds of impactful templates and guidelines for website, social media, paid campaigns, email marketing and sales enablement;- Unified Netguru's web presence through a rock-solid web design system;- Led the soft rebranding project, consolidating key brand assets while maintaining core elements like logo, colors, and typography;- Led the rebranding of 'Disruption by Netguru', coordinating in-house creatives and external agency- Established brand governance workflows, utilizing Figma for design repository and Canva for non-designers' production;- Regularly pitched design concepts and creative strategies to internal stakeholders, refining designs based on their insights.MARKETING & TECH- Grew the team to 10 members, including web developers, designers, QA specialists, while fostering quality work and personal growth;- Established approval workflows for creative and website requests, resulting in faster and cost-effective lead generation;- Optimized web experiences through data-driven A/B testing and CRO best practices for maximum lead conversions;- Collaborated with developers, SEO experts, content creators, and growth designers to maintain a fast, high-ranking website;- Managed and streamlined web technology stack and key integrations (HubSpot), setting workflows for template creation, tech debt reduction, quality assurance, and brand governance.

Kraków, Woj. Małopolskie, Polska

BRAND & DESIGN- Supervised branding agency-led process of creating a brand identity, including: brand name, logo, brand storytelling and key brand assets;- Directed the design of the company's website, improving key elements to enhance user experience and increase conversions (homepage, services, contact page, lead magnet templates);- Upheld consistent visual brand identity across all marketing channels;- Led over 10 UX/UI projects as Creative Director, ensuring timely and quality delivery;- Built and guided the design team, focusing on members' professional development;- Conducted loads of user research, early-stage usability testing, and facilitated client workshops;Implemented DesignOps, improving file management workflows, wireframing, and design handover.MARKETING & TECH- Supported sales outreach, structured design services, and pitched to clients as a design expert;- Conducted A/B tests to enhance website user experience and improve conversion rates;- Established processes for effective communication between the creative team and clients;- Collaborated with developers on end-to-end implementations of web and e-commerce projects (Pimcore, Wordpress) for pixel-perfect design execution.

Kraków, Woj. Małopolskie, Polska

ACHIEVEMENTS- My work has been featured in Logoism - Contemporary Logo Design by Sandu Publishing and Symbol to Logo Exhibition, Poland 2017- Behance Features (x5) in design and brandingBRAND & DESIGN- Managed over a 100 brand design projects, from briefings to full brand identity development and creative direction;- Partnered with clients' marketing and C-suite to align design strategies with business objectives;- Developed and launched dozens of brand guidelines and brand governance workflows;- Crafted comprehensive brand designs including logos, event branding, social media templates, large-format prints, presentations, packaging design, video explainers and other digital media;- Provided my team with support in copywriting, naming, and photo retouching;- Delivered numerous web design projects for corporate websites, eCommerce platforms, and campaign landing pages;- Advised my clients on design trends, emerging tech, and industry best practices for innovative, competitive designs.MARKETING & TECH- Expanded a one-man operation into a five-member professional team, where I: managed overall agency creative output quality, ensured on-time, within-budget project delivery, pitched creative concepts, successfully acquired high-profile clients, including National Geographic, Ericsson, AXA, and Makarun across the US, Europe, and Asia.- Worked with freelancers and software agencies on Wordpress and Pimcore implementations for pixel-perfect delivery.

Rzeszów, Woj. Podkarpackie, Polska

BRAND & DESIGN- Designed numerous logotypes and pitched creative concepts to clients;- Developed brands and guidelines, aligning with business requirements;- Created event branding and marketing campaign visuals, along with icons and illustrations;- Designed landing pages for promo campaigns, collaborating with developers for top web experience.