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Seasoned marketing leader with a proven track record, adept at strategic planning and seamless execution. Proficient across diverse domains including Lead and Demand Generation, ABM marketing, content strategy, SEO, SEM, PPC, branding, Email, Funnel Optimization and analytics, worked across US, EU, Canada and APAC regions.A highly motivated and results-oriented performance marketer and growth hacker driving success for various industries like B2B SaaS,Travel, Lifestyle, Ecommerce etc. Proven track record of scaling new user acquisition channels, optimizing revenue targets, and maximizing ROI through data-driven strategies and Lookerstudio and Mixpanel expertise. GA4 Google CertifiedWorked with various companies like Ibibo, Goibibo, Tradus, U2opiamobile, OncehubArea of expertise:Demand GenerationB2B SAAS MarketingEcommerce MarketingMarketing Strategy & BudgetingApp Digital MarketingInfluencer MarketingGrowth HackingASODigital Marketing ( SEO/ SEM / PPC/ Google / Facebook)Vendor Management, Integration & OptimizationEmail / SMS MarketingROAS MarketingUser Behavior Analysis & Optimization CRO - Conversion Rate OptimizerSpecialties: Digital Marketing, SEM, SEO, Facebook Marketing, Google adwords, Email Marketing, Mobile Marketing, Mobile App Promotion, ASO, GA4, Lookerstudio, Linkedin Marketing
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Digital Marketing DirectorLearntasticDelhi, India
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Head Of Digital MarketingOncehub - Meeting Journey Builder Dec 2022 - Present -
General Manager - Growth / Performance - U2Opia MobileU2Opia Mobile Apr 2022 - Dec 2022India -
Deputy General ManagerU2Opia Mobile Apr 2014 - Apr 2022Gurgaon, IndiaHead of Growth, Acquisition & Performance for U2opia and it's products.
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Senior ManagerU2Opia Mobile Sep 2014 - Mar 2018Mobile app marketing head. Leading the team for user acquisition & growth.Search Engine Marketing/Pay Per Click Techniques and Strategies.Email Marketing/SMS MarketingWorking on various tools like MAT, Appsflyer for user growth.Retargeting & Branding campaigns.Online Video Marketing3rd Party Network integration & Optimization
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Lead - User Growth & Acquisition - Digital Marketing - U2Opia Mobile - WooU2Opia Mobile Sep 2014 - Mar 2018Gurgaon, IndiaMobile app marketing head. Leading the team for user acquisition & growth.Search Engine Marketing/Pay Per Click Techniques and Strategies.Email Marketing/SMS MarketingWorking on various tools like MAT, Appsflyer for user growth.Retargeting & Branding campaigns.Online Video Marketing3rd Party Network integration & Optimization
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Sr Manager (Digital Marketing)Tradus.Com Dec 2011 - Aug 2014GurgaonResponsible for all internet marketing activities for all products.Responsible for SEM on Google, Facebook for tradus.comStrategizing the email marketing for tradus.com Developing Mcommerce strategy for tradus.com.Creating Mobile App Download strategy for tradus.comSMO through Facebook & other social channelsAutomate Search engine optimization process within the CMS Strategizing navigation, content, categories structure & developing the portal to be search engine friendly according to major search engine algorithms.
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Sr.Internet Marketing ManagerGoibibo Sep 2009 - Dec 2011GurgaonResponsible SEM - Google Adwords & Facebook Marketing for GoibiboDeveloping SEO solutions for GoibiboResponsible for all reporting of pageviews, traffic and all through Urchin, Omniture and Google AnalyticsAutomate Search engine optimization process within the CMS Strategizing navigation, content, categories structure & developing the portal to be search engine friendly according to major search engine algorithms. -
Manager - Internet MarketingIbibo Group Jun 2007 - Sep 2009GurgaonResponsible Seo & SEM for ibibo & bixee.comWorked on leads generation for bixee.comWorked on various initiatives like ibibo ifreshface etc to get new users & visitorsWorked on SEO for the site and its properties like sawaal.ibibo.com.More than 50% traffic to ibibo was through organic results of search engines -
Search Engine Marketing (Sem) HeadIcreon Communications Pvt. Ltd. Sep 2004 - Jun 2007Handling a team of 20 people which include SEO experts, Team Leads and Link Popularity Executives. Worked with more than 200 seo & sem clients worldwide.
Payal Arora Skills
Payal Arora Education Details
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Computers -
Little Flowers Public School
Frequently Asked Questions about Payal Arora
What company does Payal Arora work for?
Payal Arora works for Learntastic
What is Payal Arora's role at the current company?
Payal Arora's current role is Digital Marketing Director.
What is Payal Arora's email address?
Payal Arora's email address is ar****@****ail.com
What is Payal Arora's direct phone number?
Payal Arora's direct phone number is +9112449*****
What schools did Payal Arora attend?
Payal Arora attended Guru Jambheshwar University, Little Flowers Public School.
What skills is Payal Arora known for?
Payal Arora has skills like Sem, Seo, Ppc, Digital Marketing, Google Analytics, Smo, Web Analytics, Keyword Research, E Commerce, Google Adwords, Mobile Marketing, Mobile Applications.
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Payal Arora
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Payal Arora
Delhi, India3gmail.com, gmail.com, oup.com
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