Senior Marketing leader with over 22 years of experience in driving successful marketing campaigns and launching new brands. Successful in building & executing strategic plans, organizing process, launching and sustaining new brands from inception to completion. Enterprising leader with proven decision-making, problem-solving, organizational and collaboration skills; possess excellent capability of recognizing opportunities that translate to bottom line improvement.Eleven years in FMCG Marketing, over five years in decorative paints and over six years in Passenger Car tyres. Capabilities in orchestrating brand building activities and accelerating the business growth; devising various promotional marketing strategies for improving brand visibility. Skilled in setting up new initiatives, creating strategic marketing plans, owning & managing budgets, developing campaigns, conducting market research, developing marketing plans, organizing various events and leveraging P.R to enhance brands. Designed comprehensive marketing communication plans that included complete campaign planning, directing communication strategy (concepts & research), PR and creative development process.