• Analyze App/Website Traffic to gather insights into user behavior and engagement.• Manage Adobe Analytics tools to track and analyze user interactions and conversion rates.• Develop custom dashboards on Adobe Analytics to present data insights for clients.• Build automation dashboards using Excel to provide daily trends of traffic and transaction data.• Handle ad hoc data analysis requests from clients and internal stakeholders.• Collaborate with clients to understand their data requirements and provide recommendations.• Demonstrate proficiency in troubleshooting issues and resolving errors in digital analytics tools.• Stay updated with the latest trends in digital analytics and IT technologies.• Work closely with cross-functional teams to ensure successful implementation of digital strategies.• Ensure the quality and accuracy of data collected and analyzed.• Monitor the performance of digital marketing campaigns and make data-driven recommendations.• Build and maintain strong relationships with clients, stakeholders, and internal teams.