Building an affiliate network for executing performance marketing campaigns with primarily focus towards edtech lead generation and sales campaigns along with BFSI, lifestyle and influencer marketing activities.Also managing the Sales and Ops team for propagating the Intelligent Edtech solutions developed by YouScore to educational entities in India and abroad.

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Events Organized:~Progressive Punjab Agri Tech 2014, Mohali~IPEX 2013 & 2014, Ludhiana and Jalandhar (Indo-Pak trade show)~PITEX 2012 & 2013, Amritsar*Roles & Responsibilities*- Identified potential stake-holders and created value-based propositions. Handled a team of 3executives for developing client database and reaching out to these stake-holders.- Approached, converted and handled big clients like PepsiCo, Mahindra & Mahindra, Bayer CropScience, Punjab National Bank etc.-Facilitated the corporate sponsors in branding their product and boosting their corporate imagethrough aiding them to interact with prospective clients and other business leaders.-Client management and issue resolutions to build a healthy long-term business association withthe sponsors.

Event Category: LifestyleROSE VERANDA 2013, Ludhiana (flagship Interior & Fashion accessories event)*Roles & Responsibilities*-Produced detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations,staffing and budgets);- Coordinated with venue management team, caterers, stand designers, contractors andequipment hire;- Liaised with clients to ascertain their precise event requirements;-Planned room layouts and the entertainment programme, scheduled workshops anddemonstrations;-Did post-event evaluation (including data processing and analysis, and produced reports for eventstakeholders).~ Marketing and PR~-Sold exhibition space and furnished stalls to 32 potential exhibitors/partners out of total 120available exhibit spaces;-Liaised with clients and designers to create a brand for the event and organized the production oftickets, posters, catalogues and sales brochures;-Managed online promotion for the exhibition through event listing and social media websites.

Managed Public Relations, Media and Communications for the following events:Event Categories: Cultural, Sports, Social-Global Bihar Summit 2012,-Kalakshetra ,Chennai’s Samsarga Festival in Delhi,-Punjabi Academy’s Delhi Classical Music Festival,-Rabindra Nath Tagore’s 150th Birth Anniversary organized by Sangeet Natak Akademi,-Sangeet Natak Akademi’s Annual Awards 2011,-71st Death Anniversary of Rabindra Nath Tagore,-India open super series (IOSS, 2011) organized by Badminton Association of India,-Book launch of “Sangna” by Sangeet Natak Academy,-ICE (In case of emergency) campaign in Delhi University.~ Interacted with Editors-in-chief and other senior editors of both Print and Electronic Media andonline websites. Was also responsible for News Management, Photo-Story Management, FeatureStory Management and Follow up with journalists.~Developed the plan and the parameters for the corporate Social Media strategy.-Implemented and managed the campaigns on Facebook.-Measuring click-throughs and traffic activity through Google Analytics and other tools.