Payal P. Email & Phone Number

Atlanta, GA, US

Atlanta Metropolitan Area

• Oversee the overall social strategy for branding; active follower base has grown by over 220% in the past 4 years through the development and implementation of effective social media marketing techniques
• Understand the brand identity and craft a brand aesthetic and unique voice for use across all social media platforms; create timely and engaging content geared towards the intended audience that is relevant to the.
• Plan out a forward-looking social content calendar to reinforce key company-wide moments throughout the year such as product launches, industry events and general strategic initiatives
• Review data within Facebook Ads Manager and Instagram Insights and establish KPIs and goals to measure success; produce reports to be shared cross-functionally
• Develop and maintain relationships with vendors and clients in the South Asian wedding industry; within the first two years, the company went from 1 local show to 5 across the continental United States

Greater Atlanta Area

• Develop, implement and manage social media strategies with the marketing team to help promote both regional and local growth and help drive branding/sales initiatives; created and initially managed first Industrious.
• Oversee day-to-day operations of the community space and ensure company hospitality standards are met including greeting members, ordering supplies, maintaining the café and troubleshooting member problems
• Conduct potential member tours, create sales funnel and maximize community occupancy though exceptional member care including the planning and execution of educational, professional and social events in the space
• Review weekly reports and provide feedback to management with regards to NPS, revenue forecasting, service ticket findings, IT systems and vendor performance and work with regional management on ways to improve upon.
• Lead regional operations calls to drive improved initiatives within the company and facilitate on-boarding of new operations team members nationally
• Created an action plan to ensure successful opening of a new location; achieved 100% occupancy within 6 months leading to the opening of a second floor at the same location

• Performed scientific analysis for product data testing to ensure materials met strict client standards
• Generated certificates and non-conforming reports for all finished products
• Carried out bi-weekly calibrations and verifications of testing equipment to ensure accuracy
• Provided status reports throughout project lifecycle to upper management and other relevant departments

• Delivered quality customer service in a high paced environment requiring exceptional brand/product knowledge
• Assisted with the development of digital and social strategies to help create authentic regional branding
• Created opportunities for collaborations with partnering brands that allowed for brand exposure in the local community