Payal Patel Email & Phone Number

Worldwide, Oo

Collaborates with technical specialists, architects, and IT leaders to drive and partner with Global stakeholders (i.e., brand, marketing, in-house agencies, eminence, etc.). Lead requirements and strategy sessions, define product roadmaps and steer project teams to plan, design, implement and support solutions.• Engage with business and technology leaders to understand strategy, articulate solution options, evaluating trade-offs and influence key decisions• Define goals for technology components and frameworks including reference architectures and implementations for martech solutions, including, but not limited to social media management platforms and customer relationship management platforms

Boston, Ma, Us

Educate students in the course Visual Communication in the Digital Health Age for the Health Communication graduate online program about the fundamental principles of design and how they relate to effective communication, particularly in health education and delivery applications. Course lectures and resources guide students from visual design theory straight through content creation and measuring visual messaging effectiveness. Students also explore various media and tools to create digital images and get hands-on practice in the image editing process. Topics include conceptual design, critical thinking in the creation of practical design, how design relates to industry, human perception and the visual process, and the use of symbols for immediacy and to bridge cultural and literacy divides. In addition to exploring popular digital vehicles for visual storytelling, such as infographics, data visualization, video and mobile, the course presents real- world challenges, such as ethics and regulations in digital communications, as well as business processes.

Evanston, Il, Us

Ensure ZS’s multichannel integrated digital marketing and web strategy is executed with precision to meet Fortune 500 companies’ business needs. Works in close collaboration with senior leadership, industry marketers, recruitment marketers, IT and an India-based digital marketing team.• Responsible for leading the zs.com global website rebuild, ensuring the strategy, design and technology implementation meet business needs and create a best-in-class user experience.• Activates new ways of building and tagging content based on targeted keywords to improve organic search and build domain authority on zs.com diving 10% more clicks YoY. Overall web traffic is up 48% (~76K), a 7% (~23K) increase in organic traffic and unique visits up 53% (62K).• Define and evaluate user journey across the funnel on zs.com and draw insights to improve average time on page and improve visit to lead ratio. Saw a 23% (~123K) page view increase and time spent on site is up 16%. External email subscribers also increased 89% YoY.• Collaborates with portfolio marketers to understand business requirements and help articulate into measurable KPIs; acts as a bridge between technical team and other marketing teams for requirements translation, share insights and recommendations with senior leadership to continuously improve the performance of digital campaigns, develop consistent approach/blueprint for campaign design to build and improve efficiency and effectiveness.• Helps drive annual marketing planning process to develop strategies and objectives for building and executing year-round digital engagement through partnerships, social media, events, and other marketing vehicles.• Drive a holistic and responsive global offering strategy including organic growth, go-to-market, partnerships, product roadmap, customer journey maps and support strategies.

Chicago, Illinois, Us

Recruited as the system’s 1st Marketing Manager to build the marketing department framework and marketing strategy for a sales force generating over $150M in reimbursements annually. Transformed the marketing department from a traditional print shop to a strategic marketing division focused on digital innovation. Managed a 3-person team and apply a $500K annual budget in marketing, branding, graphic design, communications, and sales support. Created, implemented and refined strategies that effectively communicated SHS’ creative and thought-provoking messages to targeted internal and external audiences. Promoted from Marketing Manager to Director as a result of revamping and modernizing the marketing strategy, reducing operational expenses by $125K and improving data gathering and utilization. As Marketing Manager, centralized patient data and improved digital marketing technology to increase patient retention, positively affect population health and improve brand awareness. Integrated and expanded utilization of CRM, Salesforce Marketing Cloud (email marketing, mobile marketing and patient journey) and social media to drive traffic, address customer satisfaction issues and promote programs.• Oversaw development of new CRM, mobile-optimized website, including spearheading a rebranding initiative, defining the platform, prepared business requirements, led site architecture reviews and guided web development project team and external vendors in execution. • Amplified physician referral production by $1.1M annually and increased online traffic and leads generated by 12%.• Improved traffic across social media platforms from 2016–2018; Facebook traffic increased by 56.5%, Instagram by 100%, LinkedIn by 70.3% and Twitter by 100%.• Awarded with the Modern Healthcare & Advertising Age 2017 IMPACT Award for Print Design of the Year in recognition of best advertising, marketing, promotion and communication campaigns across media platforms.

Launched a health communication platform to interpret and share trends and new regulations in the rapidly evolving healthcare industry.• Recognized by Healthline for the Best Health Blog in 2015. Received mentions in Bostonia Magazine, and features on the Master of Science in Health Communication Website and Boston University Metropolitan Magazine.• Average 1,800+ unique monthly website visitors, ~24K+ unique monthly Pinterest visitors, as well as a 16.24% open rate on the email newsletter. • Partnered with HealthComU members to participate in a Boston University prospective student webinar in 2015. Shared experiences within the Master of Science in Health Communication program and professional industry experiences.

Enlisted by a diversity of organizations to develop strategic communications to target consumer base through marketing, graphic design, web design, social media, advertising, and public relations for industries such as financial services, hospitality, healthcare, consumer packaged goods, education, restaurants, travel, retail, entertainment, music and construction. Notable clients included: Perrier, Susan G. Komen, BuzzFeed, Rosati’s Restaurant Group, and AXS.• Attained celebrity involvement and presence at large events to win press attention on behalf of Ala Carte entertainment for Italian and American dining concept, Moretti’s Ristorante & Pizzeria.• Utilized data-driven methodology, analysis and measurement to drive digital transformation across marketing channels for Rosati’s Restaurant Group.

Pittsburgh, Pa, Us

Hired to drive branding, public relations and marketing throughout the Midwest and East Coast. Brought the company up-to-speed on marketing automation and digital optimization to promote blood drives and new products for consumer and B2B clients including; LifeSource, Geisinger Blood Center, Central Blood Bank and Virginia Blood Services. Supervised a team of 7 in conceptualizing, developing and integrating marketing campaigns, writing internal communications plans and press releases. Researched and analyzed community targets to design omni-channel marketing strategies. Served as media spokesperson and primary liaison for executives within high profile partnerships to collaborate on outreach and marketing efforts.• Surpassed sales targets by 10% through targeted marketing actions focused on identifying growth opportunities within various consumer segments.• Expanded contact database by 22% through targeted marketing, lead nurturing, and optimization of the website with key words and improved appeal to drive traffic. • Executed the Be the Giving Type awareness campaign via online and print which drove a 30% increase in website traffic and landed 16K key donors.• Served as a liaison between business unit SFDC users (marketing, sales) and IT (developers, administrators) for enhancements, new tool developments such as mobile app, and project prioritization.

Sunnyvale, Ca, Us

Authored dozens of health, wellness and nutrition education articles on behalf of leading search engine Yahoo!. • Captured an average ~1K views on health wellness and nutrition education articles.

Chicago, Il, Us

Tapped by the Chicago Department of Public Health to improve graphics, collateral and social media for its Foodborne Chicago Initiative. Translated health-related information into accessible designs and content for the general public with an emphasis on brand continuity across media, copywriting, and web content. • Designed an information graphic to report food poisoning in Chicago via Twitter. Wrote a press release to promote the department’s Flu Finder interactive web app and authored a feature publication for healthcare professionals.

Schaumburg, Il, Us

Created and executed print, online and promotional marketing strategies on behalf of 24+ dining establishments. In charge of advertisements, online marketing, sales collateral, press releases, copy writing, media planning, and promotional strategies targeting a diversity of markets and demographics. Educated and advised executive leadership on digital innovation and marketing advancements to increase online presence and ROI. Initially hired as a Graphic Designer prior to role transforming into marketing, public relations and advertising. • Increased sales by 17% from previous year through a compelling marketing campaign. Generated $10K+ in revenue through online advertising, social media, email marketing and sponsorships.• Landed promotional spots and appearances on leading television networks including, NBC and WGN-TV.• Revitalized email marketing for 150,000-user email lists. Streamlined sales and marketing initiatives by conducting innovative email advancements leading to an average open rate of 22% versus 7% within 2 years of employment.

Master Of Science, Health Communication

Certificate, Digital Marketing

Bachelor Of Fine Arts, Graphic Design