Experienced marketing professional with a passion for marketing and the skills to drive business growth. Skilled in Brand management and brand Building, campaign Analysis, designing webinars, integrated marketing, marketing automation, Event management, and content marketing with excellent people management.
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Senior Business ManagerRedefine Marcom Jan 2024 - Nov 2024Delhi, India -
Marketing StrategistAccenture Aug 2022 - Dec 2023Gurugram, Haryana, India -
Marketing SpecialistGrail Insights (Now Escalent) Feb 2020 - Oct 2021Noida Area, India -
ConsultantGrail Insights Dec 2019 - Feb 2020Noida Area, India -
Associate Business ManagerRedefine Marcom Jun 2017 - Jun 2019New Delhi Area, India- Moderating webinars through online portals and analysis. - Liasoning and maintaining an amicable relationship with clients and other stakeholders and provide them with the best of services as per their marketing requirements and budget. - End–to–End event management from taking brief to event execution and preparing a post-event evaluation report. - Creating and maintaining the event dashboards and reports. - Creating EDM strategy in drafting and using various media channels- Briefing and work closely with internal teams ie. Database, Creative, Tele-calling, and Operations as per details for execution.- Edit, update & procurement marketing collatéral(brochures, videos, social media posts, etc.) - Sharing attendee's acquisition development report with the client regularly. - Project management including(but not limited to) budget management, revenue generation, venue selection, vendor sourcing and management, online event promotion and registration, on-site event management, and crisis management. -
Assistant Manager - MarketingOne Co.Work Apr 2016 - Mar 2017New Delhi Area, IndiaWorking with a Co-working center gives you an opportunity to meet people from different industry verticals and start-ups with exclusive ideas. It was definitely the most amazing experience that helped me to grow as an individual. My regular job responsibility included - - Handling all inbound queries via e-mail, calls, walk-ins, etc and help them with the best available solution as per their budget. - Helping digital marketing team in promoting the services online and keep the website updated with different promotional offers to increase the demand, Managing and keeping a track of all leads with regular follow-ups while doing complete documentation with KYC details, etc.
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Sr Executive - Marketing & Business DevelopmentRashi Entertainment Pvt. Ltd. Oct 2014 - Sep 2015New Delhi Area, IndiaWorking with Rashi was exposure to extravagant social events - Birthday Parties, weddings, etc. Multiple consecutive days events with months-long preparations was a culture for this event management company. My job was to do complete event planning and execution of the social events as per the client requirements and also to strengthen their corporate network through fixing up meetings and nominate the company for govt. tenders. -
Client ServicingEmg Entertainment & Events Mar 2014 - Oct 2014New Delhi Area, IndiaWorked for a Prestigious Event for all the seniors and chiefs from the Indian Air force. Proper liaising with artists, vendors and Air Force reps for a smooth event execution as per the theme and demand. Received huge appreciation from the client for endeavors.
Payal Gupta Education Details
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Imsit, Ymca, Delhi,1St
Frequently Asked Questions about Payal Gupta
What is Payal Gupta's role at the current company?
Payal Gupta's current role is Marketer | Brand Management | Marketing Analytics | Demand Generation | Content writer.
What schools did Payal Gupta attend?
Payal Gupta attended Imsit, Ymca, Delhi,.
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