Payal Shah Email & Phone Number

San Francisco, Ca, Us

Männedorf, Zh, Ch

Skillfully navigated growth of Tecan's Genomics portfolio in a highly competitive market► Spearheaded product portfolio rationalization to assess market competitiveness and value.► Identified areas for optimization, including reducing cannibalization, refining product versions, adjusting pricing, and shifting to built-to-order models. This strategy reduced scrap costs and COGS, improved margin, targeting and positioning, driving double digit growth in revenue.► Led the lifecycle management of Celero kits, outlining the project plan and design input requirements to implement manufacturing and pricing modifications, reduce workflow time with chemistry changes, and enhance product performance in a congested market. Worked cross-functionally to deliver every aspect of product launch, expertly managing KOL discussions to translate user needs into product requirements and aligning the team to meet stretch business goals, contributing to the sales pipeline.► Restructured Genomics webpage to align with goals of fostering awareness and lead generation. Addressed gaps in messaging and user experience, resulting in a cohesive online presence with increased time on-page and click-throughs.► Launched a new genomics landing page, reducing the buyer’s journey from four clicks to one.Promoted through social media and SEO, leading to a 25% increase in daily web traffic and improved organic search rankings.► Revamped portfolio collateral by leveraging market trends, customer insights, and sales feedback, resulting in distinct positioning. Published 10+ pieces of collateral across various products.► Led GTM plan for Celero DNA-Seq launch. Crafted strategic narratives and value propositions, executed awareness campaignS and Built digital infrastructure, including email nurture programs, establishing a marketing funnel that achieved 200MQLs within 3 months.► Defined marketing strategies for key conferences (ASM, AMP, AGBT) resulting in 100+ SQLs to fuel funnel growth.

Berkeley, Ca, Us

Student led organization to bring together students, entrepreneurs, faculty and professionals in the biotech/life sciences/pharma fields with the aim to foster networking, establishing career paths and opportunities, providing mentorship and supporting the community through safe and open discussions.

Switzerland 🇨🇭 , Ch

Leverage audience focused communication and creative storytelling to train sales and customers on complex, technical concepts for enhanced product understanding and resolve troubleshooting inquiries to drive successful performance outcomes► Managed global customer support for KAPA target enrichment products ensuring fortified presence at each step of customer journey► Directed problem solving, attention to detail and empathy to guide resolution of complex customer inquiries about workflows, product usage, quality, errors, performance metrics and improved satisfaction resulting in increased customer retention► Executed efficient collaboration and comprehensive subject matter expertise to resolve inquiries within a day utilizing Salesforce CRM► Creatively strategized global sales training and enablement, launch readiness and collateral development as the core team member and customer support lead for KAPA HyperPETE product achieving launch within timelines and ensuring increased ability of sales team to handle technical conversations, effectively position product to differentiate against competition and drive value based selling► Conducted user research through VOC surveys, gained feedback from sales and headed beta testing discussions with customers to translate user needs to R&D and product teams and influence customer requirements decisions for new products► Effectively communicate complex, technical concepts through compelling decks, sales training, workshops, and other marketing collateral.► Partnered with product, marketing, and quality teams to upgrade infrastructure, introducing new content (e.g., success stories, qualification documents, appnotes) in Roche’s external and internal knowledge base. This streamlined processes and significantly boosted sales team support.► Led pre-launch teaser campaigns, launch trainings and post-launch support programs for field application team and account executives to boost product promotion and conversions

Menlo Park, Ca, Us

Advanced Galleri® multi-cancer early cancer detection test (core product) from concept to commercialization► Collaborated with automation to develop workflow on Hamilton STAR, bioinformatics, LIMS for execution and analysis of project and leading clinical transfer► Spearheaded design, execution and analysis of studies for FDA pre-market approval, including limit of detection, repeatability and reproducibility; published 2 papers in peer-reviewed journals► R&D Scientist and Project Lead for white blood cell (WBC) based assay development, optimization and execution as a companion program for Grail's multi-cancer test based on cell free DNA► Providing program management by acting as a liaison between sample operations, bioinformatics, automation, clinical and R&D teams and providing technical guidance

Menlo Park, Ca, Us

Directed a team of 15+ research technicians and clinical staff to setup a fully functional R&D laboratory driving comprehensive clinical studies leading to processing of 15,000+ patient samples for the CCGA, Pathfinder, Strive studies

Menlo Park, Ca, Us

Founding Member of GrailPlayed a pivotal role in scaling R&D team from 40 to 100 people by defining decision making frameworks, ways of working, established company culture around product development and led hiring decisions

San Diego, Ca, Us

Oncology NGS-Assay Platform Development from 1 (lung cancer) to 50+ (multi-cancer) detection leading to spin-off of Grail ► Development and optimization of NSCLC panel focusing on library prep, hybridization and sequencing, hyperscaling the test to multi-cancer panel/assay design► Design of experiment using JMP► Full process verification and validation including cfdna extraction, sample preparation, quality control and sequencing on Illumina NextSeq and HiSeqX platformsSOP and Documentation including feasibility report generation

Waltham, Ma, Us

Molecular BiologyCustom Assay Development► Planned and executed lean manufacturing process for qPCR-based pathogen detection kits, directing people and platforms (supply chain) to build custom reagents, effecting 20% new projects YoY► Development and Manufacturing of qPCR assays pertaining to food safety and animal health including bioinformatic design evaluation and feasibility testing► Led Customer facing calls and discussing development possibilities► Executed sample Preparation using Magmax Express and ABI Nucleic Acid Purification kits with Design of Experiment, validation testing using JMP► Optimized manufacturing transfer processes using SAP and conducted inventory control, documentation and product development support► Drove development projects based on Next Generation Sequencing-Ion Torrent fragment library prep workflow-RNA/DNA, size selection, quantification, ion one touch amplification, sequencing on PGM, Proton and Ion chef

Waltham, Ma, Us

Molecular and Cellular Biology/NGS R&D► Managed verification and validation of Ion Ampliseq® assay to test pre-launch versions on Ion Torrent PGM® and Proton® platforms, gene expression profiling using automated pipelines (Ion Torrent Software), validation of library prep kits, use of LIMS► Activities included preparing cDNA libraries for sequencing from tissue and FFPE samples based on cancer and apoptosis panel, single-cell protocol, fusion-gene panel using Ion One Touch, Enrichment, and quantified using qubit, qPCR and Agilent Bioanalyzer; conducted Sequencing on PGM and Proton by Ion Torrent, Troubleshooting► Oversaw day to day activities of sequencing core lab ensuring efficient sample processing and results transfer, executed a 5S (lean laboratory) transformation of workspace► Participated in verification and validation of library prep kits and continuous improvement processes for the sequencing center (six sigma/lean manufacturing)

Austin, Tx, Us

► Drove development of Salmonella Serotyping Assay using Luminex xMAP® bead-based technology, troubleshooting and development of a kit► Activities included DNA Extraction and Nanodrop, PCR, Hybridisation with Luminex microspheres, Analysis on LX 200; Maintenance and preparation of stocks of bacterial cultures, Flow Cytometry application, Development of SOP for Manufacturing, Understanding of FDA/ISO regulations for manufacturing► Manufacturing responsibilities included reagent scale-up, customer evaluations, designing SOPs, validation, training manufacture on assay procedures, record keeping, ordering supplies, literature search

Master Of Business Administration - Mba

Masters, Biotechnology

Certificate Of Business, Accounting And Business/Management

Bachelors, Pharmacy