Payam Adib Email & Phone Number

Montreal, Quebec, Canada

- Researching and understanding client workflows, processes, and requirements- Reviewing client customer journey and existing content to identify improvement opportunities- Developing, managing, and delivering marketing content to support client goals & objectives- Content planning, development, and delivery for campaigns, websites, blogs, and social media- B2B Lead generation campaign planning and execution including LinkedIn marketing & email marketing- Monitoring and analyzing campaign analytics to make improvements- Generating performance reports to demonstrate results

Tehran, Tehran Province, Iran

- Establishing and leading a content-driven brand- Developing & implementing content strategy across multiple platforms- Driving brand awareness, engagement, lead generation, and conversion through content creation- Ensuring brand consistency across all content deliverables- Employing a data-driven approach to content optimization based on customer data

Toronto, Ontario, Canada

- Developing and executing content strategy to support marketing goals- Creating and managing the editorial calendar for website and social media- Creating high-quality SEO-friendly thought-leadership content to improve brand awareness and discoverability, boost engagement, and establish authority- Cross-functional collaboration with multiple teams to gather information and develop content (including Employee Generated Content)- Enforcing brand consistency through multiple channels- Leveraging analytics to inform content development and strategy adjustments, focusing on audience engagement and outcome-driven results

Tehran, Tehran Province, Iran

- Developing the content strategy based on marketing goals & strategies- Developing and maintaining the content calendar - Managing the content development processes- Leading RaykaAd's brand identity redesign project- Leading RaykaAd's website redesign project- Cross-functional collaboration with sales & marketing teams- Cross-functional collaboration in product design & development of 5 online platforms (RaykaAd's portfolio)- End-to-end planning and execution of two rounds of corporate presence at the Elecomp exhibition (The biggest exhibition in the Iranian electronics and computer products and services market)- End-to-end planning and execution of one round of corporate presence at the Sharif Job Fair- Setting up and managing weekly internal education sessions

Tehran, Tehran Province, Iran

- Team building & leadership- Monitoring reliable English media & assigning tasks to the editorial team- Collaborating with the in-house and remote writers- Proofreading & quality control of the content- Writing and editing content in science and technology fields- Monitoring Google Analytics to analyze content performance and plan for improvements

Tehran, Tehran Province, Iran

- Writing and editing features, interviews, reviews, and other forms of exclusive content in technology, science, business, management, personal development and success- Live news coverage of major tech events- Domestic news coverage in the field of technology, entrepreneurship, and startups

Tehran, Tehran Province, Iran

- English to Persian Translation- Persian to English Translation- Multimedia TranslationMainly for:- Business Trend (online business, management, entrepreneurship, and marketing magazine)- Tadbir (print magazine affiliated with Industrial Management Organization in the field of business management)- Zaminsazeh (mining engineering bimonthly)- Sangoma'dan (mining engineering quarterly)

Master'S Degree, Business Administration

Bachelor'S Degree, English Translation