While in college, I recognized that the cosmetics market was huge, but with many large competitors. My research revealed that everyone favor high-quality, affordable, hypoallergenic products. and brand was not a top priority. I developed a business plan addressing the product offerings, positioning, branding, pricing, production, and distribution. Upon graduation, I and my wife founded SHANY cosmetics and invited several college friends to join my team. SHANY is one of the very first cosmetics brand that was born online in the beginning of eCommerce era. We developed our departments over time with failing everyday and not giving up. Just like any other small business we mastered our industry over time with courage, innovation and team work. From a team of 2, we grew to 30 people in no time. We developed our own Supply chain, Marketing, Research & Development and Sales department. SHANY is now a global beauty brand with millions of products sold worldwide. SHANY offers , 700+ unique products in 35 Health and Beauty categories, OEM services, cosmetics Private label and Cosmetics design. Most SHANY products are Paraben Free, Talc Free and PBA free. We design, source, manufacturer, distribute SHANY cosmetics products. As of now almost 50% of SHANY products are manufactured in United States and we plan to increase this number soon. SHANY carries 25 trademarks and patents registered globally. We are a one stop shop for corporate gifting, cosmetics buyers, cosmetology students, beauty schools , eCommerce websites, beauty salons and spas.