Payam Shiva Email & Phone Number

Vancouver, British Columbia, Canada

At this Canadian holding company, I oversaw 5 products (iOS, Android, website) in different stages of PLC, including Canada’s first online fantasy sports platform, a betting service, a hockey team app, and an arena e-commerce product.Responsibilities:• Increased team velocity by 100% by axing time wasters and utilizing external resources• Led a major product overhaul by conducting a strategic review and aligning stakeholders• Shaped product roadmap by analyzing feedback from customers and stakeholders• Initiated codebase refactors by leading technical teams (developers, designers, DevOps)• Addressed time-sensitive issues (e.g. on game days/event days) by defining action plans• Conducted feature prioritization/evaluation analysis using RICE, and SWOT analysis• Led meetings with internal/external stakeholders to collect data, sync up, or report• Created documentations to build a knowledge base and ensure knowledge transfer• Defined user stories/acceptance criteria and triaged bugs using Scrum• Worked with Square payments, subscription plans, user/inventory/TX management, etc.• Hired multiple technical team membersTools:JIRA, Confluence, Asana, Adobe XD, Figma, Google Analytics, Firebase Analytics, Expo, Hotjar, AWS, Keystone, Sentry, Square, HockeyTech, MS Office, Teams, Slack

Tehran Province, Iran

I managed several B2B and B2C investment, trading, banking, and payment mobile/desktop applications and APIs.Responsibilities:• Achieved a 30% cut in CAC by improving the onboarding experience and optimizing CX• Improved team efficiency by 40% by redefining feature prioritization process• Created several customer journeys with detailed steps which transformed business flow• Defined KPIs and made data-driven decisions to assess performance which improved UX• Re-engineered feature prioritization process to fix issues caused by resources shortage• Ensured definition of done (DoD) is met for every task• Managed JIRA (by defining workflow, epics/user stories, setting roles and access levels)• Improved UI/UX by working closely with product design team communicating user needsTools:JIRA, Confluence, Sketch, Google Analytics, Firebase Analytics, Metabase, MS Office

Tehran Province, Iran

I owned a 3-sided platform, developed by Nika Investment, connecting potential investors, capital seekers, and service providers through a web application facilitating the funding process.Responsibilities:• Transformed user needs into features via feedback sessions and analyzing user behavior• Oversaw releases and managed JIRA (by defining workflow, creating epics/stories, etc.)• Kept sprints organized by constant backlog grooming and maintaining scrum meetings• Performed several A/B tastings resulted in refining user flows and improving metrics• Analyzed user and Scrum metrics (e.g. burndown chart to adjust velocity)• Did market research on a side-project via online channels and offline channelsTools:JIRA, Confluence, Balsamiq, Google Analytics, Postman, MS Office, Slack

I developed various web applications and services for several clients.

Iran

Iran

I co-founded a startup where our website, iOS, and Android applications would connect people with offline/online fashion retailers and brands.

Taught 30+ students HTML, CSS, and JS through the course.

Master Of Business Administration (Mba), Business Administration And Management, General, 3.8 / 4

Bachelor Of Science (Bs), Computer Software Engineering, 3.6 / 4

Activities and Societies: Participant of ACM competitions, Lecturer of web-design course