Payel Dutta Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Brand Solutions & Network Sales ( North )

India

India

Gurgaon, India

Gurgaon, India

Currently working for a FMCG giant like Dabur- StarcomEnd to end Media planning for their Homecare and Health domain in a wide plethora of brands. Planning, execution and channelizing of media investment budget is my KPI here.Data management, data analysis & insight across brands and competition.Understanding and positioning of the brand in a widely penetrated market across all media.Working closely with client/vendors towards media investment optimization/channelization.Compliance against Audit.

Gurgaon, India

Worked for Pernod Ricard and FabIndia clientele.Working on media plans, pre and post campaign evaluation, sponsorship, integrations. Controlling media spends & implementing campaigns.Usage of media tools for strategy & rationale building. Understanding Client/brand need and working closely with the Client & vendors.Controlling media spends & implementing campaigns.Help team with market intelligence & structured data reporting in order to strengthen the brand/portfolio AOP.

Kolkata Area, India

Formerly Step2strategy.Hands on experience in Global Account management & client servicing- analysing data, trends and client information for account revenue generation and faster sales closure.Adding intelligence to data prevalent within the organization has always been my area of expertise. Further to research, I reach out to relevant suspects and convert them to prospects through unique approaches of social marketing.I’m currently part of a demand generation powerhouse that delivers sales ready qualified leads to our customers in US and Europe and enhance their experience in closing sales by providing real time intelligence.

Kolkata Area, India

I worked in the personal care division in modern trade/ institutional sales of Eastern India - in their marketing and consumer insights. I carried out intense research analysis on local customer’s perceptions, branding, and product positioning operational issues in the distribution channel.The main purpose of the project was to analyse the future prospect of Fiama Di Wills Gel Bar,Fiama Di Wills Shower Gel and Engage Deodorant in Organised Retail outlets of Kolkata FoodBazaars and to access the popularity and sale of the different variants of the said products.With detailed market observation and market product comparative study I analyzed the data collected from the primary sources as well as the secondary sources and focused on Quasi-Qualitative measures.The job goal was to make a case study on the evolving market for the products in their inception stage and give suggestive inputs and recommendations for their market penetration and market share growth.

Master Of Business Administration (M.B.A.), General Marketing & Sales, Merchandising And Related Marketing Operations

Bachelor'S Degree, English Literature Honours

Intermediate, French Studies

High School