Payel Bhattacharjee
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Payel Bhattacharjee Email & Phone Number

Media Officer @ EY | Communication Strategiest at EY
Location: South Delhi, Delhi, India 10 work roles 1 school
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Current company
EY
Role
Media Officer @ EY | Communication Strategiest
Location
South Delhi, Delhi, India
Company size

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Payel Bhattacharjee is listed as Media Officer @ EY | Communication Strategiest at EY, a with 296502 employees, based in South Delhi, Delhi, India. AeroLeads shows a matched LinkedIn profile for Payel Bhattacharjee.

Payel Bhattacharjee previously worked as Media and Communications Specialist at Ey and Media And Communications Officer at Department Of Telecommunications ( Dot ). Payel Bhattacharjee holds Masters In Mass Communications from Assam (Central) University.

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EY

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Profile bio

About Payel Bhattacharjee

1. Proactive: Self-motivated with a proactive approach to identifying opportunities and challenges.2. Team Player: Collaborative mindset, willing to work with various teams and departments.3. Adaptable: Flexible and able to adjust to the dynamic nature of the media and communication landscape.4. Ethical: Strong sense of ethics and integrity in all professional activities.5. Education: Master’s degree in Mass Communications (Journalism, Public Relations, Media, Marketing, and related fields).6. Experience: 15+ years of experience in media and communications, with a strong portfolio of successful campaigns.7. Technical Skills: Proficiency in digital marketing tools, content management systems, social media platforms, and analytics software.8. Communication Skills: Exceptional written and verbal communication skills, with the ability to craft clear, engaging messages.9. Interpersonal Skills: Strong networking and relationship-building abilities, both internally and externally.10. Creativity: Innovative thinking and the ability to develop unique content ideas.11. Problem-Solving: Effective crisis management skills and the ability to remain calm under pressure.12. Attention to Detail: High level of accuracy and attention to detail in all aspects of work.Previously I have worked as a senior member of the Information Education & Communication (IEC) Teams of various prestigious Government organizations such as National Broadband Mission, Ayushman Bharat Digital Mission, Digital India Programme, etc. In these roles, I have played a key role in bridging gaps between the digital have & have-nots; and tried to incorporate especially the rural citizens of India in the e-Governance ecosystems through digital communication strategies. I have managed engagement campaigns, handled media relations, and enhanced the national reputation of these transformative Government initiatives. I have a strong foundation in content creation and web management from my early career as a Web Content Expert. I am skilled in writing/editing web content, articles, press releases, and more. I also have experience in the media industry as a journalist, equipped with an understanding of news reporting and effective storytelling.

Listed skills include Seo, Content Writing, Web Content, Blogging, and 40 others.

Current workplace

Payel Bhattacharjee's current company

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EY
Ey
Media Officer @ EY | Communication Strategiest
london, greater london, united kingdom
Website
Employees
296502
AeroLeads page
10 roles

Payel Bhattacharjee work experience

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Media And Communications Specialist

Current
Ey

Delhi, India

1. Strategic Communication Planning - Develop and implement comprehensive communication strategies to support organizational objectives. - Conduct market research and audience analysis to tailor messages effectively. - Monitor and evaluate the impact of communication strategies and adjust plans as needed.2. Content Creation and Management - Create compelling content for various platforms including press releases, articles, newsletters, social media posts, and website content. - Ensure consistency in messaging and branding across all communication materials. - Collaborate with graphic designers, videographers, and other creatives to produce multimedia content.3. Media Relations - Build and maintain relationships with journalists, bloggers, and other media professionals. - Write and distribute press releases and media kits to generate positive media coverage. - Organize and coordinate press conferences, interviews, and media events.4. Digital Marketing and Social Media - Develop and manage social media campaigns to increase engagement and reach. - Monitor social media trends and analytics to inform content strategies. 5. Internal Communication - Facilitate effective communication within the organization through newsletters, intranet updates, and employee engagement activities. - Support leadership with speechwriting and internal presentations. - Organize internal events to foster a positive organizational culture.6. Crisis Communication - Develop crisis communication plans and protocols. - Act as a spokesperson during crises, ensuring accurate and timely dissemination of information. - Manage the organization's response to negative media coverage or public relations issues.7. Analytics and Reporting - Track and report on the effectiveness of communication campaigns using analytics tools. - Prepare regular reports for senior management on communication activities and outcomes.

Apr 2024 - Present

Media And Communications Officer

Current

New Delhi, Delhi, India

The Ministry of Communications has launched the ‘National Broadband Mission' (NBM), on December 17, 2019, to facilitate universal and equitable access to broadband services across the country, especially in rural and remote areas. The vision of this Mission is to fast-track growth of digital communications infrastructure, bridge the digital divide, facilitate digital empowerment and inclusion, and provide affordable and universal access of0"#BroadbandForAll.As an Information Education Communication (IEC) Officer for NBM, my KRAs are: 1. Conduct communications needs assessment2. Develop the Communications Strategy3. Analyse requirements and help integrate advocacy and communication strategies 4. Prepare speeches or press releases 5. Prepare & implement the Communications Strategy and Plan 6. Identify storylines for publications and draft substantive articles contributing to debates or discussions on key issues7. Coordinate and manage publication activities such as content management, norms for publishing, design etc8. Contact with printers and other suppliers to ensure production and ensure publication dissemination9. In addition to print media, use multi-media and social media solutions in communication strategies10. Supervise the design and maintain the NBM Microsite 11. Lead the development, supervise the design and maintenance of the NBM Microsite based on requirements12. Coordinate content creation for the website13. Maintain content for the Microsite to ensure consistency of the materials14. Promotion and maintenance of public information campaigns on NBM15. Promotion and dissemination of advocacy materials for launching flagship initiatives and publications16. Organising roundtable discussions, press conferences, briefing sessions, interviews, launches etc17. Actively support Senior Programme Officers and related team directly/ indirectly engaged in rolling out the programme

Mar 2022 - Present

Consultant - Digital Media, Ministry Of Electronics & It

New Delhi Area, India

Jan 2015 - Nov 2021

Senior Manager

New Delhi Area, India

Jan 2015 - Nov 2021

Web Content Expert

Noida, Uttar Pradesh

Mar 2011 - Dec 2014

Photo Journalist

Akash Tripura Private Limited
Jan 2007 - May 2009
Team & coworkers

Colleagues at EY

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1 education record

Payel Bhattacharjee education

FAQ

Frequently asked questions about Payel Bhattacharjee

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What company does Payel Bhattacharjee work for?

Payel Bhattacharjee works for EY.

What is Payel Bhattacharjee's role at EY?

Payel Bhattacharjee is listed as Media Officer @ EY | Communication Strategiest at EY.

Where is Payel Bhattacharjee based?

Payel Bhattacharjee is based in South Delhi, Delhi, India while working with EY.

What companies has Payel Bhattacharjee worked for?

Payel Bhattacharjee has worked for Ey, Department Of Telecommunications ( Dot ), National Broadband Mission, National Health Authority (Nha), and Nisg.

Who are Payel Bhattacharjee's colleagues at EY?

Payel Bhattacharjee's colleagues at EY include Mike Boehm, Prajwal Patil, Jo Studden, Cora Mccartan, and Renato Portela.

How can I contact Payel Bhattacharjee?

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What schools did Payel Bhattacharjee attend?

Payel Bhattacharjee holds Masters In Mass Communications from Assam (Central) University.

What skills is Payel Bhattacharjee known for?

Payel Bhattacharjee is listed with skills including Seo, Content Writing, Web Content, Blogging, E Commerce, Digital Marketing, Creative Writing, and Content Management.

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