Key Responsibilities• Accelerated the business through the planning, development and execution of brand, social and content initiatives.• Built and developed a team instilled with a player focused, analytical and data driven marketing culture.• Determined brand and product positioning, developed the go-to-market strategy, plan and allocated marketing spend.• Managed the strategy and execution of performance-driven marketing campaigns to achieve KPIs.• Delivered breakthrough creative video, advertising and other visual communication.• Established great business intelligence around category, customers and genres.• Briefed and managed a range of agencies across the marketing mix and evaluated their performance on a title-by-title basis.

Oversee the growth and development of McLaren’s esports strategy, including all aspects of the World’s Fastest Gamer programme. Additionally, he will lead the development of the WFG partner community, activating gaming partnerships across retail, media partnerships and key industry events.

Increased the effectiveness of Global campaigns across Windows by transforming field engagement process and making sure Microsoft HQ armed the field with what they needed to be successful by building productive relationships with the Windows consumer marketing contacts in the major markets and in Redmond.

Owned and lead the EMEA HQ Partnerships and Experiential strategy, planning and implementation for all devices and markets within the EMEA region.Key Accountabilities - Identify, drive, build and maintain long terms relationships with key EMEA Brand partners that deliver impactful Brand partnerships and significant trial opportunities.- Become an Xbox and devices Brand ambassador/evangelist - through deep product knowledge for both the Xbox One, Microsoft Band and Surface – and amplify the Microsoft message to prospective partners.

Key Responsibilities• To co-ordinate a common strategic medium/long term 3rd party marketing approach across EMEA• Fostering a community of 3rd party marketers across the EMEA region• To evangelize Xbox and Xbox marketing with 3rd party publishers so they view Microsoft as their best 1st party partner • To work with the regions to share information and facilitate a common 3rd party marketing strategy• To work with the regions to collate the key 3rd party successes to share with publishers, EMEA HQ and Global• To create a great working relationship between the regions and the 3rd party Account Management Team• Create and drive integration of and sign off on platform driving 3rd party marketing plans which have been joint funded• To identify key 3rd party opportunities to invest Xbox EMEA marketing funds to meet our short/medium term objectives• To work with the 3rd party Account Management team to secure exclusives (full/marketing) for the Xbox & GFW platform• To be the 3rd Party Marketing contact/expert/evangelist in EMEA for both Global and the regions• Be the key driver of improving processes to improve communication with Global and service the regions in a timely mannerKey Achievements• Helped launch Xbox One in November 2013, the biggest console launch in Microsoft history• Worked very closely with EA to launch Titanfall, an Xbox console exclusive first person shooter and winner of over 75 awards in March 2014• Briefed, managed agencies and EA to deliver Battlefield 4 Showdown Live, an E-sports event to coincide with the launch of Battlefield 4.

Key Responsibilities• Managed a team of six brand managers to drive all core titles for SEGA from concept, through green-light process and through to launch and sustain• Built relationships with SEGA’s development studios, both internal and external, to deliver products that SEGA and consumers want• Planned, built and maintained global marketing plans for all titles and liaise with subsidiary teams to agree objectives, strategies and tactics• Reported into Brand Marketing Director with other SEGA franchise content (Sonic the Hedgehog and Sports)• Managed budget globally for creation of all marketing materials for all titles in portfolio• Worked with external creative agencies to deliver assets (CGI trailers, packaging, TV advertising etc.)• Working with internal teams (production, creative services, MARCOMS etc.) to best deliver on strategies both above and below the lineKey Achievements• Overhauled campaign to deliver Aliens vs Predator, SEGA’s biggest core title ever, globally selling more units in its launch week since Sonic the Hedgehog back in 1994. o Worked with 20th Century Fox in Los Angeles to gain licensor approval on various marketing assetso Built a working relationship with Rebellion Games in Oxford to deliver all trailers in house on an agreed schedule• Devised marketing plan for Aliens Colonial Marines, working closely with Gearbox Software in Dallas Texas to strive for a successful launch• Part of the team that got Alien: Isolation greenlit by both 20th Century Fox and SEGA’s global leadership team. Worked closely with Creative Assembly’s console team in Horsham.• Overhauled the roadmap for the Total War franchise with Creative Assembly, from AAA releases like Total War: Shogun 2 to more risky projects like mobile games like Total War Battles Shogun.

Key Responsibilities• Product evangelist within UK team for core and sports titles• Work with media agency to brief and execute above the line media plans• Manage UK marketing budgets• Present titles to all UK retail partners• Feedback to central EMEA teamKey Achievements• Launched 19 products in just over two years• All format number one titles Football Manager 2008 and Empire: Total War

Key Responsibilities• Product evangelist within UK team for licensed and sports titles• Work with media agency to brief and execute above the line media plans• Manage UK marketing budgets• Present titles to all UK retail partners• Feedback to central EMEA teamKey Achievements• Worked on licensed products including The Da Vinci Code, Marvel and Family Guy

Key Responsibilities• Managed a team of two• Manage covermounts of every issue of 14 magazines annuallyo Budgeto Manufacture, often in Chinao Packaging• Present titles at a series of consumer shows nationwideKey Achievements• Managed the demo disc for Official Playstation 2 magazine for two years with SCEUK• Helped launch Official Xbox 360 Magazine• Part of team that won Official Nintendo magazine