Ben Payne Email & Phone Number

Reading, Reading, United Kingdom

Santa Monica, California, US

London, England, GB

• Key Responsibilities
• Accelerated the business through the planning, development and execution of brand, social and content initiatives.
• Built and developed a team instilled with a player focused, analytical and data driven marketing culture.
• Determined brand and product positioning, developed the go-to-market strategy, plan and allocated marketing spend.
• Managed the strategy and execution of performance-driven marketing campaigns to achieve KPIs.
• Delivered breakthrough creative video, advertising and other visual communication.

Woking, Surrey, GB

Oversee the growth and development of McLaren’s esports strategy, including all aspects of the World’s Fastest Gamer programme. Additionally, he will lead the development of the WFG partner community, activating gaming partnerships across retail, media partnerships and key industry events.

Redmond, Washington, US

Increased the effectiveness of Global campaigns across Windows by transforming field engagement process and making sure Microsoft HQ armed the field with what they needed to be successful by building productive relationships with the Windows consumer marketing contacts in the major markets and in Redmond.

Redmond, Washington, US

Owned and lead the EMEA HQ Partnerships and Experiential strategy, planning and implementation for all devices and markets within the EMEA region.Key Accountabilities - Identify, drive, build and maintain long terms relationships with key EMEA Brand partners that deliver impactful Brand partnerships and significant trial opportunities.- Become an Xbox and.

Redmond, Washington, US

• Key Responsibilities
• To co-ordinate a common strategic medium/long term 3rd party marketing approach across EMEA
• Fostering a community of 3rd party marketers across the EMEA region
• To evangelize Xbox and Xbox marketing with 3rd party publishers so they view Microsoft as their best 1st party partner
• To work with the regions to share information and facilitate a common 3rd party marketing strategy
• To work with the regions to collate the key 3rd party successes to share with publishers, EMEA HQ and Global

Brentford, London, GB

• Key Responsibilities
• Managed a team of six brand managers to drive all core titles for SEGA from concept, through green-light process and through to launch and sustain
• Built relationships with SEGA’s development studios, both internal and external, to deliver products that SEGA and consumers want
• Planned, built and maintained global marketing plans for all titles and liaise with subsidiary teams to agree objectives, strategies and tactics
• Reported into Brand Marketing Director with other SEGA franchise content (Sonic the Hedgehog and Sports)
• Managed budget globally for creation of all marketing materials for all titles in portfolio

Brentford, London, GB

• Key Responsibilities
• Product evangelist within UK team for core and sports titles
• Work with media agency to brief and execute above the line media plans
• Manage UK marketing budgets
• Present titles to all UK retail partners
• Feedback to central EMEA teamKey Achievements

Novato, California, US

• Key Responsibilities
• Product evangelist within UK team for licensed and sports titles
• Work with media agency to brief and execute above the line media plans
• Manage UK marketing budgets
• Present titles to all UK retail partners
• Feedback to central EMEA teamKey Achievements

London, England, GB

• Key Responsibilities
• Managed a team of two
• Manage covermounts of every issue of 14 magazines annuallyo Budgeto Manufacture, often in Chinao Packaging
• Present titles at a series of consumer shows nationwideKey Achievements
• Managed the demo disc for Official Playstation 2 magazine for two years with SCEUK
• Helped launch Official Xbox 360 Magazine

Ba, Industrial Design

Education record