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I’m a Brand, Marketing, and Communications consultant, freelancing while I explore my next big career chapter. I love helping businesses solve problems and grow through smart strategies and clear communication.I’ve worked with companies of all sizes, including Capital One, where I gained experience tackling big challenges. Whether it’s defining a brand, building a digital marketing plan, or guiding teams through change, I’m hands-on and focused on results.What I Do:Brand Strategy: Building identities that connect with people.Digital Marketing Strategy: Crafting plans that engage and drive growth.Change and Culture Communications: Helping teams navigate daily work life change smoothly.Marketing Technology & Ops: Streamlining processes to make your marketing work better.Right now, I’m working on a fractional basis and helping businesses tackle their biggest challenges. If you need someone who brings fresh ideas and gets things done, let’s connect!Keywords: culture, creative design, UI/UX web design, storytelling, video, advertising, design, culture, account management, user research, brand, content strategy, digital marketing, content management, user experience, user interface, prototyping, design thinking, product positioning, market research, product launch, marketing analysis
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FounderPayne Street StudioRichmond, Va, Us
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Fractional Head Of Brand & Marketing StrategyGreenhouse Coaching Apr 2024 - PresentHenrico, Virginia, UsI lead the development and execution of brand and marketing strategies to drive growth and connect people to transformative coaching experiences.Key Responsibilities:Guiding a cohesive brand strategy and identity updateDeveloping marketing campaigns and digital sales funnelsOverseeing digital product marketing to expand reach and engagementAligning strategic initiatives to achieve business goals -
FounderPayne Street Studio Jan 2024 - PresentDirect comprehensive brand marketing strategies for small business clients, enhancing brand positioning, message clarity, visual identity, and market presence.Lead the development and implementation of tailored digital marketing campaigns, including website renovation, content optimization, and video storytelling, which significantly increase engagement and clarify messaging.Utilize diverse channels such as podcasting, social media, video, and targeted advertising to drive revenue and market footprint.Serve as a fractional Head of Marketing, managing OKRs for growth strategies; advise on marketing technology stacks, integrate CRM systems, and develop inbound marketing strategies and digital funnels to boost sales, enhance lead generation, and improve search engine rankings.
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Product Manager, Communications Capabilities, Us Credit CardCapital One Jun 2019 - Jul 2023Mclean, Va, UsResponsible for developing and executing strategy, vision, roadmaps, and OKRs to modernize internal communication capabilities. Effectively translated business stakeholder requirements into product solutions, leading the redesign of platform infrastructure and data systems. Conducted comprehensive user research studies involving 4,000 associates, resulting in a streamlined creative process. Led end-to-end product strategy and processes for internal communications, executing on 500+ requests for visual design, copywriting, video requests to create engaging campaigns. -
Transformation Design Strategist, Product & CultureCapital One May 2016 - Jun 2019Mclean, Va, UsChampioned strategic initiatives for human-centered design principles in support of a larger cultural shift toward Product. Orchestrated empathetic change marketing and rebranding efforts while seamlessly integrating digital advancements. Ffostered a collaborative environment aligned with employee values and successfully onboarded Product Methodologies within evolving landscape. Resulted in a tech-focused culture shift that elevated engagement, satisfaction, and embraced innovative product-driven mindsets.
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Founder & Chief StrategistWell Done Creative Jan 2006 - May 2016Orchestrated and delivered tailored content marketing solutions through compelling branded campaigns, video production, and UX/UI design, influencing the growth and brand visibility of over 20 brands. Notable clients included Capital One, GE, Rental Works, Chickfila, Old Navy, Snapfish, HEB Foundation, and Redbull.Consulted extensively with a diverse range of small to medium-sized businesses, crafting targeted marketing strategies that directly addressed objectives and revenue targets.Employed innovative storytelling techniques and engaging communication strategies to effectively address client objectives.Cultivated and managed a network of subcontractors, including creatives, photographers, and videographers, ensuring the seamless and timely delivery of creative products that aligned with strategic goals. Spearheaded comprehensive business development and client management initiatives -
Co-Founder And ProducerTwo People Podcast Sep 2014 - Apr 2016Two People is a podcast about Richmond. We believe we're all two people-- our personal selves and our public facing self. Through interviews with folks around town, we hope to shed light on how the personal informs the public thus breaking down barriers and tribalism-- all in hopes of becoming a more thriving city. -
FounderThe Richmond Scene Aug 2008 - Apr 2016Promoting the Richmond music community since 2008. -
Founder, Producer, And A&RChurch Hill Records Aug 2008 - Apr 2016Richmond finest Americana records. Dogs on Main Street. The Low Branches. Trouvere, Luke Saunders. Dave Watkins. Tyler Crowley. Ferdinand Thomas.
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Director Of Marketing And Business DevelopmentLiving Well Today Sep 2001 - Nov 2012
Christopher Payne Skills
Christopher Payne Education Details
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James Madison UniversityMedia Arts & Design
Frequently Asked Questions about Christopher Payne
What company does Christopher Payne work for?
Christopher Payne works for Payne Street Studio
What is Christopher Payne's role at the current company?
Christopher Payne's current role is Founder.
What is Christopher Payne's email address?
Christopher Payne's email address is pa****@****ail.com
What is Christopher Payne's direct phone number?
Christopher Payne's direct phone number is +180492*****
What schools did Christopher Payne attend?
Christopher Payne attended James Madison University.
What are some of Christopher Payne's interests?
Christopher Payne has interest in Guitar, Any Large Bodies Of Water, Recording Music, Creative Strategies, Project Management, Civil Rights And Social Action, Education, Arts And Culture.
What skills is Christopher Payne known for?
Christopher Payne has skills like Web Design, Graphic Design, Video, Film, Adobe Creative Suite, Video Editing, Corporate Branding, Video Production, Facebook, Web Development, Film Production, Videography.
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