•Devising strategies to drive online traffic to the website.•Tracking conversion rates and making improvements to the funnel.•Developing and managing digital marketing campaigns•Utilizing a range of techniques including paid search, SEO and PPC.•Managing online product campaigns to raise conversions.•Improving the usability, design, content and conversion of the landing pages•Responsibility for planning and budgetary control of all digital marketing•Evaluating customer research, market conditions and competitor data.•Review new technologies and keep the clients at the forefront of developments in digital marketing.

Audited web site information architecture for SEO and conversion improvements.Created and launched paid search campaigns on Google, Yahoo and Bing.A/B tested promotional offers and shopping carts to increase sign-up rates and purchases from paid search campaigns.Implemented Google Analytics and conversion funnel tracking across multiple domains.Managed domain portfolio including registrations, renewals and acquisitions.Developed strategic SEO plans to increase web sites’ organic search engine traffic.Developed content plans with editors that drove the search optimization campaigns.Manage the link development activities of link builders. Developed a keyword prioritization model that leveraged internal analytics and external data to refine keyword lists for targeting.

Aligning Internet advertising with TV, Print and OOH campaign.Daily monitoring of Google Adwords and landing pages in order to achieve best conversion of customers using PPC keywords. Established organic search engine procedures and policies in order to ensure that each brand maximizes conversion from organic search engine traffic. Successfully presented and monitored affiliate program for each brand in order to take advantage of affiliate world and market their product to new masses. Analyzing Google Analytics for each website in order to address visitor breakdown as well as comparing A/B and multivariating testing. Daily monitoring of keyword traffic in order to achieve best traffic for organic and PPC keywords.Successfully increased conversion by 7% from 2006 to 2007and lowered cost per free trial by 60% Achieved position #1 & #3 out of over 56 million results on Google for search term “phone dating”.Achieved position #1, #2 & #7 out of over 79 million results on Google for search term “phone chat”.Successfully created and monitored mobile advertising, rich media, pay per call and newsletter advertising. Created Internet strategy by building business cases, budgets and presentations using Forrester research, Omniture research, internal consumer research and internal reports.Weekly meeting with brand and category manager, media director and executives in order to provide updates regarding Internet strategy. Successfully presented business case and monitored implementation of CMS that will enable company to utilize and monetize Web 2.0.

Successfully created and managed Internet marketing campaigns that included: Pay Per Click (PPC), Paid Inclusion, Rich Media Advertising, and Managing SEO and SEM campaigns for over 25 online gaming related web sites at any given time.Leading cross-functional development teams in developing new web sites for lead generation; team included website developers, graphic and web site designers, marketing and business clients. Achieved position #1 out of over 7 million results on Yahoo for search term “sportsbook”.Achieved position #2 out of over 5 million results on Google and MSN for search term “sportsbook”.Achieved numerous top 10 positions on Google, MSN and Yahoo for search terms “internet casino”, “pokertable”, “internet sportsbook” “internet poker” and “internet gambling”Complete Web site analysis and management of primary Web site and affiliate sites, including long-term vision of search engine techniques and business strategiesManaged a budget of $600,000 for search engine marketing that included purchasing pay-per-click, inbound links, search engines links, blogs and rich media advertising. Managed affiliate department that was working with over 3,000 affiliates. Management included sportsbook lines, poker, casino and horse racing that was provided to affiliates. Management of weekly reports as well as monthly payout process to affiliates. Measure, manage and analyze site traffic with Web Position 4, Webalizer, Word Tracker, Word Analyzer, What Counter, Web Trends, Advanced Web Statistics 6.5 and Google Analytics.Analyzing landing pages (A/B) in order to understand visitors behavior and increase conversion. Managed monthly e-mail newsletters that included tracking and analyzing as well as seasonal and sporting event promotions like Superbowl, NCAA bowls, Stanley Cup, NBA and MLB Playoffs.