Payton Johnson Email and Phone Number

- Collaborating cross-functionally with the CMO and Head of Digital Engagement to manage paid andowned media on TikTok.- Creating engaging content that embodies the voice and identity of Shades for our social platforms.- Ensuring all videos are edited to maintain the brand's identity and visual appeal.- Curating and publishing content with precision and a zero-tolerance policy for errors.- Actively engaging with the audience to enhance our online presence.- Analyzing social metrics and presenting insights to the executive team.- Educating Gen Z about Shades' commitment to unbiased reporting and empowering informeddecision-making.

Collaborated with videographers who went out to shoot footage and helped them shoot specific videos. Helped shoot photography, and videography when needed.Edited, reviewed, and finalized videos to promote different events for the recreation center.Production review where we brainstormed various ideas with various opinions and ideas to help shape one single idea for future projects or events.

Taking photos of guests at Disney's Magic Kingdom, Assisting guests with their own cameras and questions, Operating digital technology including digital single-lens reflex (SLR) camera

Performed a website audit for CountyPets.com, including a comparative analysis with MCASPets.org and BARC.com, sentiment analysis, and data/metrics analysis.Researched historic brand crises, including racism/Aunt Jemima, Carrie Fischer/Cinnabon, and Boston Marathon/ADIDAS. This included several presentations including an interactive timeline, sentiment analysis through Twitter and a literature review.

Helped create content for Instagram, Twitter, Facebook, and occasionally Constant Contact. While working on this content I worked closely with the CEO of the establishment to ensure that what I was putting out was still in his vision.Helped around the center doing various tasks such as helping organize bookshelves, or simply cleaning the office. Allowing my fellow interns and the coworkers around us to work in a more clean environment.

Helped create content for Instagram, Twitter, Facebook, and occasionally Constant Contact. While working on this content I worked closely with the CEO of the establishment to ensure that what I was putting out was still in his vision.Helped around the center doing various tasks such as helping organize bookshelves, or simply cleaning the office. Allowing my fellow interns and the coworkers around us to work in a more clean environment.