I consider myself to be a customer-centric product manager with a flair for innovation, specializing in B2B and B2C SaaS. With 5 years of experience, including founding and exiting ventures, I've spearheaded transformative initiatives, driving growth, securing significant funding, and leading cross-functional teams to pioneer groundbreaking solutions from zero to one in payments, banking, and beyond.Most recently, as a senior PM at Kasasa Banking Technologies, I discovered that a product I owned had a negative ROI. Through user interviews, I found that clients used their own manual process instead of our product and were frustrated with the knowledge ramp and settlement required. I created a mission-driven, three-pronged, product-led growth strategy to: 1. Create a built-in emergency fund for each loan from dollars where borrowers paid ahead2. Leverage how the emergency fund was used to rally alignment and buy-in into the mission3. Increase ROI with more loansWe influenced and won internal and external buy-in, unlocking $30 M in value and landing a $3.4 B financing proposal. With the mission-driven built-in emergency fund, we helped thousands in their time of need. One specific example secured housing for a homeless mother and daughter, and paid for cancer treatment.Other highlights: 1. I’ve led cross-functional teams to rehab and deliver successful products in the face of adversity through mission alignment around customer insight 2. I know how to grow, scale, and rehab teams and products through first principles and design thinking3. I can lead and create an environment of innovation and execution across cross-functional teams to increase and unlock mission-aligned ROI.When I’m not solving product challenges, I enjoy biohacking, edm, and bodybuilding.