Payton Moore

Payton Moore Email and Phone Number

Senior Strategist @ Critical Mass
Payton Moore's Location
New York, New York, United States, United States
Payton Moore's Contact Details

Payton Moore personal email

n/a
About Payton Moore

Senior strategist at Critical Mass based in NYC. Advisor @ Human Strategies. Creative, culture-obsessed; I find your story, and reveal it to those who care.

Payton Moore's Current Company Details
Critical Mass

Critical Mass

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Senior Strategist
Payton Moore Work Experience Details
  • Critical Mass
    Senior Strategist
    Critical Mass Mar 2024 - Present
    Calgary, Alberta, Ca
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  • Human Strategies
    Advisor
    Human Strategies Jun 2023
    HS is on a simple journey to rekindle the human touch in martech and business innovation. Our team has a collective 40+ years of experience in digital strategy, marketing ops, e-commerce, tech, and product strategy and delivery, spanning every industry from agriculture, retail, CPG, healthcare, pharma, manufacturing, financial, govt., and more. We believe by thinking human first, consumer second, we can drive powerful results, foster authentic connections, and make your business feel alive again.
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  • Wondersauce
    Senior Strategist
    Wondersauce Oct 2022 - Feb 2023
    New York, Ny, Us
    My experience at Wondersauce was split between clients seeking strategic implementation to high-level experience strategy. I assisted in the launch of a D2C beauty marketplace that evoked Gen Z’s playful spirit with Gen X’s practicality. Collaboration on media/influencer strategy for automotive brands as well as CRM implementation and lead-scoring strategy for B2B cloud software. Developed an effective but simplified email strategy that featured valuable and engaging content.
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  • Critical Mass
    Strategist
    Critical Mass Mar 2021 - Oct 2022
    Calgary, Alberta, Ca
    My background in customer journey and qual/quant analytics led me to CM. I assisted in identifying gaps in website/content strategy not currently targeted by media; coupled that with consumer research to deliver hyper-specific dynamic creative. Web and branding strategy should never live in campaign mode – I helped shape the direction of clients to consider a holistic approach across channels.I've helped lead personalized creative strategy for a motorcycle marketplace to best represent how bikers buy and sell used motorcycles through intensive SEO and content strategy.Additionally helped in distilling intensive research on Gen-Z/Millenials in the food, health, and wellness categories to identify gaps and go to market opportunities in a candy product line.
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  • Donlen
    Inbound Strategist
    Donlen Sep 2018 - Mar 2021
    Bannockburn, Il, Us
    A winning digital strategy in the B2B space is the difference between getting lost in the clutter and closing that deal. I manage inbound campaigns surrounding lead generation that begin with hyper-personalized, creative, and thoughtful messaging. Strong emphasis on social strategy, email marketing, content generation, digital branding, and SEO optimization.
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  • Treetop Growth Strategy
    Content Strategist
    Treetop Growth Strategy Nov 2017 - Sep 2018
    At TTGS, I helped determine through SEO and keyword research what would make our primarily health and fitness clients content a leader in their industry.I specialized in pillar-content strategy, paid customer acquisition, and lead nurture campaigns.
  • Rose & Ivy Journal
    Editorial Intern
    Rose & Ivy Journal May 2017 - Aug 2017
    While at Rose & Ivy, I assisted with editing, photography, styling, reporting, and external communications. I oversaw elements of branding the biannual magazine across web and social. Working with Rose & Ivy gave me hands-on experience assisting a major print publication while building relationships with emerging fashion/beauty/lifestyle brands and customers, including Tom Ford, Clarins, Commodity, and Belif.
  • A Magazine (Kent State)
    Editor In Chief
    A Magazine (Kent State) Apr 2016 - Jun 2017
    Kent, Oh, Us
    I work as the editor-in-chief of A Magazine, creating the most visually appealing, fashion forward annual magazine for one of the nation's top fashion schools. At A, I manage a team of editors, photographers, bloggers, stylists, models, and advertising directors. I work to create the most sought-after magazine at Kent State as cutting-edge and student-focused as possible.I assist in creating a budget twice annually, along with making final decisions in the creative process. A Magazine produces web content daily, where I oversee a team of social media directors to make A stand out online.
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  • A Magazine (Kent State)
    Assistant Managing Editor
    A Magazine (Kent State) Dec 2015 - May 2016
    Kent, Oh, Us
    I work with the managing editor and Editor-in-chief to edit packages, determine web content, and organize deadlines. My job ensures every reporter's fashion focused story is accurate, timely, and relevant.
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  • A Magazine (Kent State)
    Assistant Editor
    A Magazine (Kent State) Aug 2014 - Dec 2015
    Kent, Oh, Us
    I worked in brainstorming stories and spreads, styled menswear and womenswear photo shoots, set deadlines with bloggers, photographers and multimedia reporters, and managed finances through fundraisers.
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  • The Kent Stater
    Senior Reporter
    The Kent Stater Dec 2015 - Jun 2016
    I work as head reporter for our independent student newspaper, reporting on package stories, breaking news, multimedia projects, and centerpieces.
  • The Kent Stater
    Assigning Editor
    The Kent Stater Aug 2015 - Dec 2015
    I work one-on-one with professors, editors and reporters to coordinate deadlines and brainstorm story ideas. We determine what is newsworthy and appealing to college students. I run production of the newspaper where I edit using AP style and an eye for cutting-edge design.

Payton Moore Skills

Journalism Magazine Design Social Media Blogging Editing Editorial Newspapers Customer Service Copy Editing Public Relations News Writing Photoshop Creative Writing Ap Style Finance Team Leadership Indesign Magazines Writing Copywriting Ap Stylebook

Payton Moore Education Details

  • Kent State University
    Kent State University
    Magazine Journalism

Frequently Asked Questions about Payton Moore

What company does Payton Moore work for?

Payton Moore works for Critical Mass

What is Payton Moore's role at the current company?

Payton Moore's current role is Senior Strategist.

What is Payton Moore's email address?

Payton Moore's email address is pm****@****len.com

What schools did Payton Moore attend?

Payton Moore attended Kent State University.

What skills is Payton Moore known for?

Payton Moore has skills like Journalism, Magazine Design, Social Media, Blogging, Editing, Editorial, Newspapers, Customer Service, Copy Editing, Public Relations, News Writing, Photoshop.

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