Digital Media Manager
Current- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Manage organic social media content creation, execution, and reporting- Create editorial calendars and syndication schedules.- Work with Communications Manager and Graphic Designer to create content.- Moderate all user-generated content.- Design graphic materials when needed.- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information- Create short-form videos to highlight, recap, and/or promote events.- Create, execute and manage Employee Advocacy Program, educating employees on social media tactics when needed.- Monitor and maintain Google Marketing Suite (Google Analytics, Google My Business, Search Console, Google Ads Manager, and Google Tag Manager) to support marketing goals.- Work with the Marketing Director to execute paid social campaigns- Determine social media influencer marketing opportunities and collaborate with outside influencers on content, strategies, and timelines.- Collaborate with Marketing Director to determine project timelines and flesh out project details / deadlines in Asana.- Own the strategy, planning and execution of the organization’s webinar program: plan, organize, shoot, moderate, promote company webinars.- Automate tasks using Zapier when needed.
