Assistant Brand Manager at NibblishExperienced in driving digital marketing, FMCG marketing, brand positioning, NPD, organic and paid social media strategy, public relations, influencer management, and ecommerce. Successfully launched premium products in both New Zealand and Australian markets, leading international campaigns and improving brand growth and consumer engagement.Founder of Reset CollectiveEntrepreneur and founder of Reset Collective, a fitness accessory brand catering to modern movers. Oversee all aspects of the business, including product design, brand strategy, and expansion. Leads the creation of on-the-pulse content, managing ecommerce operations, and building partnerships. Passionate about creating a brand that combines high-quality, functionality, and style in fitness accessories.
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Digital Marketing SpecialistMellow DigitalNapier, Nz
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Assistant Brand ManagerNibblish Jul 2023 - PresentNew ZealandAs Assistant Brand Manager for Nibblish I specialise in crafting agile marketing strategies that elevate our brand presence across digital platforms and engage our target market. My role encompasses a diverse range of responsibilities including: developing impactful social media strategies and campaigns to drive brand visibility and engagement, executing digital advertising initiatives along with creative strategy to enhance consistent brand awareness, conceptualizing and executing influencer collaborations across New Zealand and Australia to amplify reach, nurturing partnerships with retailers, customers and our community, and managing public relation initiatives to enhance brand reputation and visibility to support successful product launches and market presence.Nibblish is a fantastic company who innovatives healthy snacks made from fruit. We leave out all the nasties like added sugars, preservatives and sulphites, to create healthy snacks that are easy, accessible and most importantly, delicious. -
Marketing CoordinatorNibblish Jun 2021 - Jul 2023Marketing Co-ordinator handling all digital marketing and social media management. -
FounderReset Collective Apr 2021 - PresentNew ZealandReset Collective is a high-end fitness accessory brand, focused on sustainability and style. I design and illustrate products including suede fitness mats, insulated water bottles, foam rollers, glass protein shakers, that help motivate people to move. Reset aims to empower people to prioritise their wellbeing in a sustainable way, whilst being comfortable and looking chic.
Payton Wilson Education Details
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Massey UniversityFinance, Marketing
Frequently Asked Questions about Payton Wilson
What company does Payton Wilson work for?
Payton Wilson works for Mellow Digital
What is Payton Wilson's role at the current company?
Payton Wilson's current role is Digital Marketing Specialist.
What schools did Payton Wilson attend?
Payton Wilson attended Massey University.
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