Payton Blakney Email & Phone Number

• Oversaw 4 - 6 clients in the B2B technology and SaaS industry• Managed website design projects, delivering visually appealing and user-friendly websites • Generated leads through diverse marketing channels• Researched, wrote, edited, and executed campaigns aimed at B2B audiences across email, blog, social media, and PR• Implemented search marketing strategies, increasing clients' online visibility and driving an average of 25% rise in organic website traffic• Monitored data and analytics to gain insight into customer behavior and inform marketing strategies

• Collaborated with the Marketing Director to execute traditional and digital marketing campaigns, including writing, editing, and proofing copy• Maintained competitor and industry activity reports, providing valuable insights for strategic decision-making• Demonstrated communication skills in coordinating marketing operations, ensuring a consistent branding presence• Applied SEO techniques to enhance searchable copy, leading to an increase in organic traffic

• Managed consulting, planning, and creation of promotional videos

Bloomington/Normal, Illinois Area

• Developed, authored, and pitched written copy that garnered media coverage and publicity• Monitored news and social media coverage on Cision, organized data on Microsoft Office

Greater Chicago Area

• Planned, edited and wrote content such as news releases, social media posts, and graphics• Gathered data and analytics to develop an understanding of digital media trends

Master Of Arts - Ma, Strategic Communication, 4.0/4.0

Graduate Teaching Assistant: Instructed undergraduate level Introduction to Speech Communication courses

Bachelor Of Arts - Ba, Public Relations, 3.89/4.0

Activities and Societies: PRSSA, The Agency and Lambda Pi Eta