• Commenced with the D2C company as a co-founding employee, co-devising and co-developing all front-facing aspects of the company including name, branding, e-commerce strategy, graphic design, digital marketing practices and style guidelines, and providing support with mission statements, business planning, company USPs and market analysis.• Built and maintained the main Transistor Music platform with regard to front-facing content (all copy and graphics) and e-commerce functionality, and supported the implementation of accounting, stock fulfilment and customer support processes delegated across the team (Shopify and Magento 2 systems).• Established style guidelines and content for site-wide copy, product graphics, visual marketing and company promotional documents.• Built and maintained white label D2C storefronts for pre-order campaigns for Saxon, The Jaded Hearts Club, The Blue Nile, Micheal Monroe, Apocalyptica and more.• Supported labels, management and artists with pre-order campaign planning and execution with regard to product development, visual marketing and digital marketing timelines and strategies.• Oversaw digital marketing integrations across Transistor Music platforms with Facebook, Instagram, Google Ads and associated affiliates, and executed bespoke digital marketing campaigns for company clients and for the Transistor Music platform.• Oversaw Transistor Music email newsletter design, API integration, audience segmentation and strategy (Mailchimp).• Provided digital marketing support and consultancies for third parties including The Flood Gallery, This Day In Music and Live Here Now.• Helmed the platform's social media and blog content during the company's first phase while supporting the ongoing development, with regards to all forward-facing assets, of the second iteration of Transistor Music.

• Oversee and manage UK/ROW newsletter scheduling and content, including curating, building and writing outgoing newsletter content. Analyse newsletter returns and metrics for actionable analytics and experiment with A/B testing and template styles to establish global Best Practices in formatting and copy.• Oversee paid placement social media marketing on Facebook and Instagram. Work alongside the Product Team, Finance Dept and Facebook Account Manager to establish solid rules and principles based on spends / returns to streamline our social media marketing efforts and ensure all current metrics and learnings are accurate.• Support the development of new Affiliate Marketing and Contextual Marketing initiatives across the platform, establishing operational procedures of asset formatting and delivery, and assess the financial justification and performance of the initiatives once launched.• Support the development of marketing initiatives outside of PledgeMusic, furthering current relationships with clients and providing onboarding for new partners.• Oversee PledgeMusic’s internal marketing, including Homepage curation strategy. Work alongside the Product Team to test and develop the Recommendation Engine and Homepage and advise on all e-commerce-related design across the platform.• Oversee social media management across the platform, including content scheduling, strategy and tone of voice.• Establish Best Practices across all front-facing content. Work alongside CMs to establish ‘common sense’ guidelines and standards across all campaign style, copy, graphics, and URLs.• Oversee content strategy for the PledgeMusic blog and establish a strong and clear PledgeMusic editorial voice and brand identity.

• Devise, deploy and report bespoke Facebook and Instagram ads and campaigns for internationally significant artists such as Pixies, Bring Me The Horizon, Robbie Williams, Erasure, The Libertines, and many others.• Manage UK and EU Newsletters, curating, building and writing all outgoing newsletter content from the UK territory, including global mail blasts, industry newsletters and segmented marketing campaigns to the PledgeMusic community, using Iterable and Mailchimp platforms.• Manage UK and EU PledgeMusic Homepage, and oversee site-wide content, contributing graphics and style guidelines across front-facing campaign assets. • Act as social media manager for the UK office, scheduling and analysing UK content across PledgeMusic socials, and analysing data on platforms such as Hootsuite, Sprout, and Tweetdeck.• Act as blog manager for the UK office, curating, editing, writing, proofreading and scheduling blog content on the PledgeMusic platform.• Assist and oversee development of ‘evergreen’ store pages, acting as the intermediary between clients, management, and platform product team. • Act as campaign manager for Live Here Now’s PledgeMusic presence, managing live album campaigns for acts such as Bring Me The Horizon, Killing Joke, The Damned and many others.

• Alongside continued Creative Consultancy duties, my role progressed to Campaign Manager for various artists on PledgeMusic, including Wendy James, Toploader and Only Men Aloud, product managing fan-funding campaigns and advising artists and teams about all aspects of their project, including budgeting, execution of marketing and social media strategy.

• Acted as creative consultant to the London team; a delegate for general creative tasks across all content, including graphic design, video editing and audio editing.• Contributed weekly original blogs on subjects varying from PledgeMusic tips, music guidance, interviews and more.• Devised and created KeyNote and PDF presentations to demonstrate various aspects of PledgeMusic services.

• Operated at the helm of the Sonic Boom Six's brand and direction as well as acting as the principle songwriter and lyricist since the band's launch in 2002. • Released five studio albums and two full-length compilations with countless singles, EPs and compilation appearances. • Performed headline tours of Europe, America and Japan as well as slots at festivals including Glastonbury, Download, Sonisphere and the main stage at Reading and Leeds Festival.• Wrote and performed songs that have appeared on BBC Radio 1, Channel 4, BBC 2 (TV), Rock Band and Sims 3 video games. • Involved heavily in the arrangement, composition and co-production of the recordings from the start of the band's career as well as performing bass guitar, guitar, and vocals across the band’s catalogue and appearing as a featured guest on other projects by artists such as Reel Big Fish (US), Project Mof (Serbia) and King Prawn (UK).

• Wrote engaging content marketing blogs for various sites including retail and business sites with regard for style, tone of voice and SEO considerations, as well as music guidance blogs for sites such as Ideastap.• Produced music-industry copy including biographies, promotional materials and press releases for bands including The Skints, Alt Track and Josh Chandler-Morris.• Handled local press for rock band Spear of Destiny, writing press releases, contacting regional print and online journalists and facilitating communication between press, promoters and management.• Managed the copywriting, blogging and social media platforms for Sonic Boom Six and Rebel Alliance Recordings since the inception of the band and label.• Featured in radio and press appearances as a cultural commentator including extensive interviews for BBC Radio 1's 'Make Some Noise' show exploring protest music in contemporary UK.

• Nurtured engagement with artists, developed ongoing connections with over a thousand bands and maximised the amount of music available for sale. • Researched and sourced six hundred new artists for the site and monitored and moderated profiles, checking all incoming site content in accordance to terms of service.• Managed the site’s blog by writing exclusive guidance blogs, conducting interviews, sourcing third-party content and providing original copy to profile the site's artists. Edited, scheduled and published content on Wordpress with consideration for SEO practices.• Initiated and executed useful brand crossovers, penning music guidance guest blogs for sites such as The Unsigned Guide, Music Clout and Fresh on the Net, organising promotions with music tech sites such as Landr and contributing copy to blogs such as Noisey.• Directly engaged with fans via email and social media and operated the site's Help Desk.

Sonic Boom Six Sound System is the DJ enterprise of Barney Boom and Laila K, playing a mix of pop, reggae, ska, hip-hop and dubstep. Sonic Boom Six Sound System are signed to Coalition Talent.• Performed DJ sets at The West London Bass Club, The Lock-Up Stage at Leeds Festival, Pop Bubble Rock! and the Xtra Mile Recordings 10th Birthday with many more to come.

• Handled the graphic design aspects of the Rebel Alliance Recordings label, from designing, proofing and editing physical CD designs to creating online and magazine press advertisements and printed apparel logo designs. • Used Abode Illustrator software for graphic design to a proficient level, with an affinity for typography and vector work. • Experienced in web design through development, design, and maintenance of the websites for Rebel Alliance Recordings and Sonic Boom Six.• Undertook a number of freelance projects including sleeve design for the 2013 King Prawn single 'A Solemn Man'.

• Acted as co-owner and label manager at Rebel Alliance Recordings, releasing albums from 2007 - 2011 including records by The Skints, Random Hand, Mouthwash and Chris Murray. • Took responsibility for A&R, negotiating deals and working with bands on release campaigns and strategy. • Oversaw the accounting and sales of the label and liaised with the artists and publishers to manage their royalties and/or debts. • Acted as a consultant for internet music site start-ups, advising on social media, brand presence and market strategy.

Experienced on Docman, EMIS and EMIS Web systems for scanning and read coding along with general digital record keeping. Familiar with the importance of Population Manager and QOF aspects of a modern medical system as it pertains to practice finances. • Organised the workflow of a modern, digital surgery record system in a busy Manchester health centre. Assisted with planning and implementing the current scanning protocol and Docman workflow protocols in this surgery with particular emphasis on clerical efficiency for GPs. • Certified in Basic Life Support + AED Training, Awareness of Child Abuse and Neglect Core Level and completed Introductory Course in Docman 7 Clinical System.

• Completed an internship at Factory Records LTD, arranged via the Music Business course at City College Manchester.• Experienced many aspects of running and working for a record label. Proved useful enough to be 'kept on' way past the proposed fortnight period, all through the summer.• Operated the mail order part of the business, receiving orders and packaging and posting product.• Negotiated with video production companies about sourcing and pricing a promo video.• Perfected the brewing of an egg-shell brown cuppa for my superiors.