Vanbaja aims to expand cultural horizons in Mexico through travel, focused on the transformative power of nature and exploration.

• Lead strategic brand development and executive planning for the Sababa portfolio of brands.• Established brand content strategy playbook and oversaw in-house content development team.• Built a network of food micro-influencers with offshoot brand Food&Folks to increase brand awareness and ensure scalable penetration into new markets.• Responsible for the execution of all new brands and product launches making sure both elements resonated with the local market as well as Sababa's Core Values and UVP.• Oversaw relationships with third party delivery partners to maximize brand budget and leverage blitz-scaling strategies.• Managed a rapidly growing budget and setting KPIs to optimize spending for sustainable growth.• Developed and guided a group of very driven talent throughout our growth journey.

• Managed and executed marketing budget and efforts for small bootstrapped hospitality furniture supplier.

• In charge of ideation and concept development of memorable advertising campaigns for Banregio and Acros Whirlpool.• Worked together with agency director and C-Level partners to develop a new positioning strategy for Banregio's commercial banking segment as well as Hey Banco fintech spinoff.