- Make marketing plan and strategic direction for product development, brand positioning quarterly/yearly.- Proposing and implementing: Price policy, distribution policy, sales program, customer care... at channels, sales promotion activities serving brand goals.- Researching the market and surveying competitors, updating trends to help increase the ability to attract customers- Orienting and monitoring the quality of work & finished products (images, content, media items...) with the Content & Visual team (2-4 people).- Planning and contacting media partners (Vendor, KOLs) according to each company's campaign.- Manage and optimize Digital Marketing system (Website, Fanpage, E-commerce). Real-Time performance and processing optimization.- Monitor ongoing marketing programs, ensure effectiveness and achieve set KPIs.- Prepare monthly/annual reports. Evaluate and improve based on actual results.- Support the Board of Directors & Sales Department to build sales scenarios, after-sales service packages for customers

- Develop communication plans on Social Platforms- Orientation, work with Copywriter & Art Director productionbrand publications- Contact & work with KOLs, Influencers on the platformInstagram to increase brand awareness

- Develop a communication plan on Social channels (Facebook & Instagram) with the goal of increasing brand awareness and revenue for the brand.- Directly in charge of monthly and weekly Content Plan and implementation of Content Detail of the brand- Create Concept and Key Visual for media publications & Lookbook- Write SEO blog articles & PR articles

- Participate in building communication campaigns for brands and projects.- Research insights and propose big ideas and key messages- Participate in the construction of media key assets used in the campaign "Multi-color - Bold personality" (Photoshoot, Viral Video, TVC Series by singer Amee)- Responsible for building Content Direction, PR Direction for activities deployed on Facebook according to each brand's campaign.- Write scripts and media content for activities/events at the request of the company. - Coordinate with designer, editor, vendor and follow up the product deployment process.