Responsible for developing and implementing an effective marketing and public relations strategy in order to increase brand awareness, cultivate charitable donations, and grow enrollments for the agency’s three primary operational units: Donated Goods & Retail, Business Services, and Workforce Development. Selected Accomplishments:Creates and implements integrated marketing communication strategies through a mix of relevant digital, social and traditional marketing and… Show more Responsible for developing and implementing an effective marketing and public relations strategy in order to increase brand awareness, cultivate charitable donations, and grow enrollments for the agency’s three primary operational units: Donated Goods & Retail, Business Services, and Workforce Development. Selected Accomplishments:Creates and implements integrated marketing communication strategies through a mix of relevant digital, social and traditional marketing and advertising channels, public relations, internal and external communications, brand management, special events, and cause-based marketing initiatives. Increased earned media by 20% year-over-year by developing a strategic public relations plan, cultivating media relationships, and executing targeted messaging for the agency’s complex and multi-tiered audiences. Serves as the key agency spokesperson responsible for managing all media related interactions to include crisis communication. Utilizing Salesforce to track relationships and interactions.Writes, edits, and distributes communication materials including press releases, articles, editorial calendars, digital/social content, and media kits.Develops and edits online content for agency’s new website. Collaboratively working with cross-functional teams to transition and update existing content onto new platform.Represents the agency in the community at public events, meetings, and other community engagement activities. Conducts tours of agency’s operational and educational facilities to increase mission awareness and build support with elected officials, business partners, and prospective donors. Show less

Served as the liaison between First Presbyterian Church and couples seeking to be married. Responsible for coordinating all details of the ceremony to include scheduling, communicating with couples and selected vendors, implementing policies established by the church, and leading the ceremony and all rehearsals. Selected Accomplishments:Developed content for a wedding handbook made available to couples both in print and online.Revised and re-branded all wedding related… Show more Served as the liaison between First Presbyterian Church and couples seeking to be married. Responsible for coordinating all details of the ceremony to include scheduling, communicating with couples and selected vendors, implementing policies established by the church, and leading the ceremony and all rehearsals. Selected Accomplishments:Developed content for a wedding handbook made available to couples both in print and online.Revised and re-branded all wedding related communications as well as developed new communication processes.Developed and managed volunteer team to assist and support with weddings and related events.Provided guidance and support to bride, groom, and families regarding wedding policies. Proactively communicated and coordinated ceremony details with internal staff and external vendors.Conducted wedding rehearsal and provided detailed instructions to all participants. Show less

Market Segment/Account Manager, Feb. 2008 - July 2008Marketing Manager, Business Products, March 2005 – Feb. 2008Marketing Specialist, Business Products, May 2002 – March 2005Marketing Coordinator, Banking Division, July 2000 – May 2002Advanced through a series of promotions over an eight year timeframe, culminating in the prime marketing role on an account team responsible for serving the organization’s largest private label companies and their respective customers.… Show more Market Segment/Account Manager, Feb. 2008 - July 2008Marketing Manager, Business Products, March 2005 – Feb. 2008Marketing Specialist, Business Products, May 2002 – March 2005Marketing Coordinator, Banking Division, July 2000 – May 2002Advanced through a series of promotions over an eight year timeframe, culminating in the prime marketing role on an account team responsible for serving the organization’s largest private label companies and their respective customers. Selected Accomplishments:Key marketing member of account team serving eight large, national private label accounts whose annual revenues equated to over $20M combined. Responsible for growing revenues by implementing growth strategies and marketing programs to support customer/member acquisition, retention and recapture initiatives. Developed and implemented marketing calendars as well as managed each account’s annual marketing budget. Presented program overview/opportunities at quarterly business reviews (QBRs). Responsible for maintaining high client/customer satisfaction by focusing on quality, on-time completion of projects, understanding varying client requirements, and identifying opportunities for growth in order to improve the client lifetime value. Managed 7 complex business product lines representing over $160M+ in annual revenue with double-digit growth year-over-year. Responsible for continuous product development and monitoring progress of new introductions through the product life cycle. Created, developed and managed product content/promotions on company’s web-based applications. Developed and deployed internal/external marketing materials such as product catalogs, point-of-sale collateral and training tools to support the continued growth of the business product offering. As a Subject Matter Expert (SME), trained over 75 field sales associates and contact center consultants on company’s complex business products and services. Show less