Joined a company focused on providing exotic, premium fruits, predominantly from Asia for speciality and local grocery chains.• Assigned five key accounts to manage orders and order delivery• Built deep relationships and ongoing pricing negotiations with owners and key stakeholders• Proactively looked for opportunities to increase average order delivery value

BEAN BÁNH MÌ is a modern Vietnamese sandwich shop in the Little Saigon neighbourhood of Vancouver. Inspired by Vietnamese flavours from both Vietnam and Vietnamese diaspora in North America, the vision was to have people enjoy the filling recipes of Mama Pham (i.e. Mama "Bean") through Vietnamese sandwiches.• Early adopter of UberEats launch in Vancouver, along with four other food delivery platforms, resulting in UberEats providing better margins and 77% of delivery business• Hired, trained, and led a team of 15+ shift employees to deliver memorable customer interactions – especially adding seasonal touches (e.g. Halloween), which enabled 5-10% lift in sales • Experimented with different menu items based on customer feedback, one of them being a vegan sandwich with vegan bread, resulting in a new loyal customer segment

Joined Target as an Executive Team Lead for Hardlines merchandise, as part of the company's international expansion into Canada. Trained under world class training programs to model Target’s strong guest culture and guest service to exceed expectations. • Responsible for efficiently and effectively managing 70% of the store sales floor as the ETL (Executive Team Lead) for Hardlines merchandise • During Leader on Duty shifts, led a team of 100+ team members by accurately assessing store opportunities/goals on a daily basis, strategically assigning workloads, and ensuring key tasks were completed• Led Hardlines team of 20 to drive overall store sales by enabling them to deliver superior guest experience while managing presentation of in stock goodsExample:• Reduced seasonal merchandise footprint from 2 full aisles to ¾ of one aisle by properly planning and efficient execution of overnight merchandise transition (e.g. Valentine’s Day to Easter)• Cut a full allocated week to one day of transition time, enabling fewer products in markdown

Helped to create experiential and marketing campaigns for brands on the field. Clients were predominantly in the food & beverage, retail, and consumer goods industry.Sample brands included: SMIRNOFF, ALEXANDER KEITH, LABATT BREWING COMPANY, TASSIMO, AMERICAN EXPRESS, SAMSUNG, PROCTER & GAMBLE, UNILEVER, SHOPPERS DRUG MART, LOBLAWS, CANADIAN TIRE. Select experiences:Procter & Gamble: It All Starts with Yes CampaignSpring 2013• Achieved 2nd place in sales out of 18 Brand Ambassadors within Mosaic and exceeded hourly sales target of $70/hour by 258%• Attained detailed product knowledge for feature products of P&G brands such as Bounty, Cascade, and Tide Pods, and communicated product knowledge to consumersLabatt Retail CampaignsSpring–Summer 2013• Participated in various marketing campaigns for Labatt brands, such as Alexander Keith’s, Busch Ice, Michelob Ultra, Bud Light Platinum, and Rolling Rock• Understood and implemented key marketing fundamentals and sales strategies, such as catch, sample, close while engaging consumers and delivering key messages• Gained extensive product and industry knowledge regarding beer (ingredients, brewing process, differentiation, competing brands) via beer school, training, and retail experiencesLoblaw’s Holiday Checkout ProgramWinter 2012• Succeeded in placing within top three in sales among all competing teams in Canada representing five high-profile client brands (Lindt, Coca Cola, M&Ms, Stovetop, Pepperidge Farm Cracker Chips)• Managed a team of 4 and delegated tasks according to strengths and team goals

International corporate experience working in one of the leading multi-disciplinary law firms in Vietnam.• Studied 10+ case studies within a 4-week period in civil law regarding marriage, commercial, and immigration law• Collaborated with lawyers and interns and researched multimillion-dollar international commercial law cases in countries such as Singapore, Malaysia, and China• Demonstrated professional and persuasive communication skills by translating and composing formal letters to third parties regarding outstanding payments in commercial law