Paolo Bergamaschi Email & Phone Number

Seville, Al, Es

Barcellona

- Partnered with Engineering, Product Design, QA, Marketing, Business and Operations to launch and optimize new features, test their performance and iterate quickly.- Aligned and socialized the product strategy with leadership and squads identifying success metrics that align and further company strategy and priorities.- Implemented product discovery and user research tools and best practices.- Researched and conceptualized problem statements to frame key initiatives that align with the direction of the business.- Improved website user experience and generated value for business by winning more than 20 experiments with positive impact on the north star metric.- Led fully remote teams constantly trying to find better ways to collaborate.

Siviglia, Andalusia, Spagna

- Managed and supported a multi-tenant retail sports betting platform, ensuring seamless operation for 15 sports bookmakers.- Led the development and execution of a product roadmap that aligned with customers needs and business goals.- Collaborated effectively with engineering and business stakeholders to ensure a cohesive and successful product launch.- Oversaw the resolution of live issues, prioritizing fixes based on their impact on the overall strategy.

Siviglia, Andalusia, Spagna

- Prioritised and refined the product backlog to enhance the self-service features in the customer area, aligning with business objectives.- Collaborated with cross-functional teams to deliver iterative improvements, focusing on user experience and operational efficiency.- Implemented customer feedback loops to continuously optimise self-service functionalities, resulting in a 20% reduction in support inquiries.- Conducted comprehensive user research and product discovery sessions to minimise user desirability risk and ensure alignment with customer needs.- Achieved significant cost savings by automating common tasks and streamlining processes, reducing operational costs by 15%

Italy

- Driving profitability and scaling digital marketing campaigns for SMEs- Strategically enhancing brand visibility and market positioning- Developing and executing high-impact digital marketing campaigns- Designing and supporting the implementation of initiatives to engage, activate, and retain customers- Advising on methods to maximise profitability and streamline operations

Chiasso, Ticino, Switzerland

Spearheading business growth in the APAC markets partnering with meta search engines, enhancing user experience (content & payments) and driving substantial revenue increases.

Rimini, Italia

Launching a new travel website from scratch, establishing a clear purpose and strong brand identity. By focusing on UX improvements and developing an effective conversion funnel, the company achieved a 30% increase in conversion rates and a significant growth in gross revenues.

Rimini, Emilia-Romagna, Italy

- Managing commercial relationship with Metasearch partners negotiating CPA/CPC pricing and market expansion- Introducing the performance model framework - Building and leading the flights and hotels pricing team- Hiring and leading a digital team made by 6 FTE- Implementing a pricing algorithm able to grow meta channel profitability - Managing TUI booking website in the italian market- Launching the lol.travel new website in +40 countries- Liaising with flights/hotel product supply and customer care team

Cesena, Emilia-Romagna, Italy

- Daily monitoring and improving PPC digital marketing campaigns- Designing and implementing marketing automation with IT departments and external suppliers- Performing A/B testing & ROI optimisation- Implementing programmatic advertising campaigns- Exploring new digital channels & new media in order to grow the traffic acquisition

Cesena, Emilia Romagna, Italia

- Developing, monitoring, writing and updating product content contained on the eCommerce website- Providing support on PPC Traffic Acquisition, Email Marketing, SEO, Google Analytics and Website UX- Serve as a go to person for quantitative user insights/analytics- A/B testing in order to improve conversion rate - Prioritise backlog items, briefing UX designers and communicate with IT developers- Leading the implementation of a marketing automation software integrated with corporate CRM (Salesforce)

Master'S Degree, Data & Metrics For Product Managers

Master In Marketing, Comunication And New Media, Digital Communication And Media/Multimedia

Bachelor'S Degree In Business Administration, Università Degli Studi Di Parma