Patrick Bernards

Patrick Bernards Email and Phone Number

Business Development, Marketing & Management Executive @ Kriva
Sandy, OR, US
Patrick Bernards's Location
Sandy, Oregon, United States, United States
Patrick Bernards's Contact Details

Patrick Bernards personal email

n/a

Patrick Bernards phone numbers

About Patrick Bernards

Proven & innovative PRODUCT DEVELOPMENT & BUSINESS DEVELOPMENT LEADER with 25+ years of experience in new product introductions, Just-in-Time manufacturing, and cost reduction methodology - within highly regulated and ever-changing start-ups and CPG arenas, including distilled spirits & functional beverage industries. A collaborative “servant leader” who nurtures strong stakeholder relationships (i.e. internal teams, supply chain, channel partners). Proven Data & Financial Analyst with a focus on synergistic organizational diagnostics, to build structurally sound operations. Reputation as the "Velvet Hammer" in high-level negotiation, leading to exponential growth in revenue.

Patrick Bernards's Current Company Details
Kriva

Kriva

View
Business Development, Marketing & Management Executive
Sandy, OR, US
Website:
kriva.co
Employees:
8
Patrick Bernards Work Experience Details
  • Kriva
    Kriva
    Sandy, Or, Us
  • Kriva
    Executive
    Kriva Mar 2024 - Present
    We founded Kriva for the wellness of all.From preparing for the day, to performance on and off the court, to thoughtful, whole-body recovery, we knew wellness-seekers deserved the best research-based formulations. Using the finest botanical ingredients with a focus on sustainable and planet-friendly operations, we’ve crafted a spectrum of daily wellness products that make a difference for you, while limiting the impact on our planet.
  • Five X 5 Solutions
    Director Of Operations
    Five X 5 Solutions Apr 2022 - Oct 2023
    Denver, Colorado, Us
    FIVE x 5 was founded on the idea that running a distillery business is hard enough – there’s no reason to make it even harder with manual operations and compliance management. That’s where we come in. We come to work every day with a simple mission – to make it easier to make great spirits. Our products are built with the end-user in mind, and we work tirelessly to continuously improve, from speeding up our core functionality to adding new, innovative features designed to mirror the work your team is doing every day.
  • Mirth Provisions
    Vp, Operations & Business Development
    Mirth Provisions Sep 2016 - Mar 2022
    Pacific Northwest, Us
    Lead a team of 14, co-packer organizations and all stages of the product life cycle, product innovation, and market penetration campaigns. Engage with retailers and customers directly, driving Sales to maximize conversion and revenue ($2M+), as well as collaborating with internal and external partners to develop beverages and consumables that meet and exceed consumer expectations. Led and secured out-of-state licensing and channel partner initiatives, building trusting relationships and teaching partners the duplicating manufacturing/processes in various states. Highlights include:- Developed and lead Mirth’s national licensing expansion efforts from identification and negotiation through contract, growing company revenues by more than 50% in the first 2 years of roll-out.- Conceptualized & led Product Development and market launch for: 1) Mirth Provisions Legal Tonics; 2) Legal Lemonade; 3) DRIFT Sublingual Spray; 4) Giant Shots (energy product); and 5) Otto’s Ciders - leading to 60% increase in annual revenue within 18 months of start-up). - Expanded licensing into 5 States (AZ, CA, CO, MA, and OR).- Led wholesale sales efforts in 11 States (CA, IL, KS, MA, MI, OH, OR, SC, TN, VA and WA).- Managed Mirth’s key distributors and regional retailers, including UNFI, Point Blank Dist., Heartland Bev., Binny’s, Market of Choice, New Seasons, and Spec’s.- Brainchild of the company’s most successful product line (1 of 5), which grew to become more than 60% of the company’s annual revenue within 18 months. - Successfully lead State & Federal compliance efforts for all regulated products, with zero corrective actions.- Spearheaded COGS reduction efforts where I focused on people, processes, suppliers and formulas - successfully reducing COGS by more than 20%.- Collaborated with Mirth’s Marketing & Brand Development agency to create some of the most compelling brands in the industry, including the Otto’s CBD Cider line.
  • Bull Run Distilling Company
    Cofounder, Director Of Sales & Marketing
    Bull Run Distilling Company 2010 - 2016
    Portland, Oregon, Us
    Actively identify consumer, category, and cultural shifts and/or trends that represent opportunities for growth resulting in consumer penetration growth, sales and increased profitability. Collaboratively build and drive long and mid-term category and product growth strategies, starting from the consumer opportunity and identifying Bull Run market penetration opportunities with strategic and sustainable brand building initiatives. Highlights include:- Drove business plan development and execution of that plan, taking Bull Run Distilling Company (BRD) from an idea to breakeven revenue generation within 7 months of production launch, and establishing a solid platform for future $M revenue generation.- Conceptualized product line and Single Barrel program, developed market launch strategy, and directed the development of corporate and product branding and marketing, built out web presence and on-site tasting room, secured profitable national retail distribution contracts (i.e. Total Wines & More, Binny’s), opened business lines in 12 states and opened the doors to the European and Asian markets.- Directed BRD’s event participation, in collaboration with other distillery guild members, including conceiving several industry events that benefited the distillery trail across Oregon and the Nation (ACSA affiliation). Instrumental influencing legislative regulatory changes, resulting in increasing distillery operational hours and generating a new revenue stream within the industry.
  • Vertis Communications
    Director Business Development
    Vertis Communications 2008 - 2009
    Sussex, Wi, Us
    Orchestrated and successfully evolved the digital programming for this global Fortune 500 company, an automated 1:1 multi-channel program services for upgrading accessories to an personalized consumer URL built on tracking individualized behavior. Highlights include:- Project Lead for the Coder product development of the automated delivery processes, including input, timeline management, selling the product as SME, backend reporting. - Key team lead in securing profitable deals with Chrysler/Jeep, Harley Davidson, Humana, FSI-PIP/Sir Speedy, and Safeco - exceeding $1M sales forecast for 2009.
  • K/P Corporation
    Director, Business & Product Development
    K/P Corporation 2005 - 2007
    San Leandro, Ca, Us
    Key contributor in leading this $100M company in exceeding annual revenue objectives by more than 20%, by closing print/marketing services business with national companies, such as Bard, Expedia, Chevron, Tommy Bahama and Microsoft (PNW to CA). Led a team of 3 Vertical Marketing Sales Reps/Hunters focused on value-add products and services using a custom sales process, resulting in a 50% increase in first-time appointments. Developed and managed Sales Training Program, resulting in the increase of pipeline opportunities by more than 30%.
  • K/P Corporation
    Director, Product Development
    K/P Corporation 2002 - 2005
    San Leandro, Ca, Us
    Managed and directed 7 Product &Implementation Managers in the design, development, delivery and support of web-based, on-demand solutions and creative services. Successfully drove team planning, development and launch of first on-demand direct marketing offering - Salesforce.com’s Appexchange App, opening a new sales channel for K/P and a designated office within Salesforce Incubator area. Invitational Speaker at Adobe Futures Conference, PIA/GATF 1:1 Conference, PODi DM Conference, and Seybold.
  • Pb Systems Inc. (Now Ebix)
    Vp, Business Development & Marketing
    Pb Systems Inc. (Now Ebix) 1998 - 2001
    Directed corporate sales activities, including sales planning, budgeting, prospecting, account reviews, relationship management, reporting, and sales team management. Quickly grew revenues from $2.1 million to $7.1 million over a 2-year period, establishing business with companies like Hewlett-Packard, Medtronic, RR Donnelley & Sons and Intel. Lead PB Systems in earning the rank of #291 on Inc. Magazine’s list of 500 Fastest Growing Companies in the US. Effectively spearheaded the company’s rebranded and marketing refresh initiative, which enhanced the companies image and credibility; leading to increased sales and profitability. Created, managed and grew 2 regional sales and production offices in Portland, OR and Salt Lake City, UT.
  • Modus Media International (Rrd Spin-Off)
    Product & Business Development Manager
    Modus Media International (Rrd Spin-Off) Jun 1995 - Jun 1998
    Us
    - Successfully led the global development marketing and sales efforts for Modus Media’s License Administration Services, the most profitable (33%) of the company’s six core service offerings. Responsibilities including development and delivery of sales training, sales and sales support. Customers included Borland, Hewlett-Packard and Sun Microsystems.
  • Rr Donnelley & Sons (Rrd)
    Sr. Sales Representative & Customer Service Supervisor
    Rr Donnelley & Sons (Rrd) 1993 - 1995
    Chicago, Illinois, Us
    Key contributor to one of the company’s fastest growing, largest revenue grossing sales teams, which grew from $3 to $36 million in 4 years selling direct marketing and related services on a global basis. - Provided response management and fulfillment subject matter expertise to other account teams in order to open profitable new business. These efforts led to new business with with major clients, such as Compaq, Sun and Toshiba. Directed a team of 7 account administrators and systems developers in the design, development and execution of more than $6 million in value-add client programs.
  • Software Publishing Corporation
    Senior Program Manager
    Software Publishing Corporation 1990 - 1993
    Earned SPC “Peer Achievement Award” and Customer Support Organizations “STAR Award”.

Patrick Bernards Skills

Strategy Marketing Strategy Direct Marketing Product Marketing Integrated Marketing Multi Channel Marketing New Business Development Management B2b Business Development Sales Market Research Salesforce.com Sales Operations Business Relationship Management Sales Management Account Planning Email Marketing Sales Process Direct Sales Channel Relationship Management Strategic Partnerships Selling Negotiation Business To Business

Patrick Bernards Education Details

  • San Francisco State University
    San Francisco State University
    Business Marketing
  • University Of Oregon
    University Of Oregon
    Transfer Program

Frequently Asked Questions about Patrick Bernards

What company does Patrick Bernards work for?

Patrick Bernards works for Kriva

What is Patrick Bernards's role at the current company?

Patrick Bernards's current role is Business Development, Marketing & Management Executive.

What is Patrick Bernards's email address?

Patrick Bernards's email address is pa****@****ons.com

What is Patrick Bernards's direct phone number?

Patrick Bernards's direct phone number is (360) 519*****

What schools did Patrick Bernards attend?

Patrick Bernards attended San Francisco State University, University Of Oregon.

What skills is Patrick Bernards known for?

Patrick Bernards has skills like Strategy, Marketing Strategy, Direct Marketing, Product Marketing, Integrated Marketing, Multi Channel Marketing, New Business Development, Management, B2b, Business Development, Sales, Market Research.

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