Patti Blecha

Patti Blecha Email and Phone Number

Learning Producer at Versado @ Versado Training
Patti Blecha's Location
Cherry Hill, New Jersey, United States, United States
Patti Blecha's Contact Details

Patti Blecha personal email

n/a
About Patti Blecha

Visionary Leader | Transforming Strategic Planning & Operations for Impactful ResultsAs a results-driven executive, I possess a proven track record of understanding client needs and translating them into effective strategic solutions, including successful new business development initiatives. My career is defined by a consistent ability to drive business value through innovative approaches and the development of impactful programs, as well as my expertise in crafting compelling RFPs and RFIs that resonate with stakeholders.I excel in identifying key growth levers and reimagining business practices with fresh perspectives, consistently seeking opportunities for expansion and improvement. My leadership style emphasizes building and inspiring high-performing teams, recruiting top talent, and ensuring that all team members are aligned with strategic objectives to foster collaboration and drive results.With extensive experience in highly regulated markets, I specialize in simplifying complex processes to enhance clarity and alignment across all organizational levels. I am adept at managing accounts and projects by understanding the critical impacts of each step, ensuring seamless communication and alignment throughout the process, and leveraging my insights to inform strategic decisions that support business growth.

Patti Blecha's Current Company Details
Versado Training

Versado Training

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Learning Producer at Versado
Patti Blecha Work Experience Details
  • Versado Training
    Learning Producer
    Versado Training Dec 2024 - Present
    Wake Forest, Nc, Us
  • Nazaré
    Director Of Account And Project Management; Director Learning And Development
    Nazaré May 2022 - Aug 2024
    •Over 20 years of dedicated experience as an Account Director and Project Lead, specializing in Healthcare and Pharmaceuticals.•Experience in utilizing Smartsheet, Microsoft Project, JIRA, Oracle, Salesforce and more.•Cultivate enduring client relationships by understanding business objectives.•Lead and mentor a high-performing teams of account managers and executives.•Drive revenue growth through account management strategies including upselling, cross-selling, and effective contract negotiations.•Utilize analytical insights and key account metrics to inform strategic decisions.•Collaborate effectively with internal teams (sales, marketing, product) to align account strategies with overall business goals, influencing product development based on client feedback and market insights to drive innovation and competitive differentiation.•Proactively identified risks, facilitated timely resolution of escalated issues, and developed contingency plans to mitigate potential impacts on client relationships and account performance, ensuring adherence to contractual obligations and SLAs.•Spearheading the development and implementation of a cohesive learning strategy aligned with organizational objectives, integrating industry trends and best practices to drive continuous improvement.•Design and overseeing the execution of diverse, high-impact learning programs tailored to various learning styles and organizational needs, ensuring relevance and effectiveness through rigorous monitoring and adjustment.•Manage budgetary allocations and optimizing resource utilization to maximize operational efficiency.
  • Harte Hanks
    Director Of Client Services
    Harte Hanks 2004 - 2021
    Chelmsford, Ma, Us
    Director Client Services and Operations• Led the transformation of the Account Management Team, ensuring exceptional service delivery to existing and prospective clients.• Strategically manage client contract renewals, amendments, RFPs, and budgets for the entire portfolio.• Conduct renewal and expansion discussions with senior-level decision-makers.• Manage sophisticated client programs across diverse vertical markets such as healthcare, technology, retail, and pharmaceutical.• Program oversight for Medicare, Medicaid and government run programs.Senior Account Planner• Perform quantitative and qualitative analyses to evaluate and diagnose business and management decisions in both government and private sectors.• Recommend near-term and long-term solutions based on evaluation results.• Implement solutions to enhance business efficiency, performance, cost control, and professionalism of employee base.Account Manager, Client Services• Design and deploy multi-channel customer journeys, crafting meaningful experiences for clients.• Ensure compliance with regulatory and consumer privacy standards while driving sales goals and growth strategies.• Provide product support and career development for the Account Management team.Marketing Consultant:• Develop aligned business relationships with executive-level client contacts.• Serve as executive representation on client escalations and presentations.• Function as an executive sponsor on high-profile accounts, providing direct oversight to Senior Staff and identifying growth opportunities as the voice of the customer.
  • Atkinson Hunt
    Vice President
    Atkinson Hunt 2001 - 2004
    • Responsible for vision and implementation of company’s marketing strategy and deployment.• Designed creative for direct mail campaigns of brochures, broadcast copy and internet sites for 50+ clients.• Performed response analysis, data, and list segmentation, as well as database design.• Personally responsible for all aspect of the company to include contract negotiations, human resources, payroll, training, accounting, data/IT, and legal settlements.• Supervised, managed, trained, and recruitment/hiring of 25+ employees
  • Prwt, Comserv
    Account Director
    Prwt, Comserv 2000 - 2001
    • Performed acquisition, development, and implementation of new accounts.• Provided recommendations for program improvement after extensive review of existing processes/procedures. • Responsible for Financial P&L’s and invoicing.• Prepared RFP’s, RFI’s, SOW’s and new contracts for a wide variety of clientele.
  • Citi
    Vice President
    Citi 1999 - 2000
    New York, New York, Us
    • Coordination of all Inbound and diversified Outbound Contact Center campaigns.• Overseeing of brand marketing, mailing and television advertising in coordination of vendor management.• Coordination of co-op programs with Sony, AT&T, selected airlines, colleges, and universities.
  • Impact
    Director Of Client Services
    Impact 1998 - 1999
    • Managed Client Service Department to a diversified spectrum of industry clients for both Inbound and Outbound Contact Center accounts, focusing on insurance and pharmaceutical.• Increased in Profitability in ’98 to ’99 by over 45% and client list by 40%, aiding in company going public.• Client Services staff grew by over 50% in same timeframe.
  • Iqi, Inc.
    Senior Account Executive
    Iqi, Inc. 1997 - 1998
    • Managed insurance programs for companies such as: MBNA, Gerber Life Insurance, UFLIC, JC Penney, Sears Alliance, Liberty Mutual and more.• Created Account Management guidelines, implementation process and budget/invoicing procedures.• Developed licensing process for maintaining seventy-five licensed agents certified in all 50 US states and all Canadian Provinces.
  • 1-800-Flowers.Com
    Communications Manager
    1-800-Flowers.Com 1995 - 1997
    Jericho, New York, Us
    • Managed insurance programs for companies such as: MBNA, Gerber Life Insurance, UFLIC, JC Penney, Sears Alliance, Liberty Mutual and more.• Created Account Management guidelines, implementation process and budget/invoicing procedures.• Developed licensing process for maintaining seventy-five licensed agents certified in all 50 US states and all Canadian Provinces.
  • The Walt Disney Studios
    Ne Regional Marketing Coordinator
    The Walt Disney Studios 1991 - 1993
    Burbank, Ca, Us
    • Research and development of theatrical distribution marketing for Walt Disney Classics, Touchstone Pictures, and Buena Vista Distribution.• Coordination of promotional partnerships with national and local tie-ins.• Managed regional summer marketing university internship program for marketing and advertising undergraduates.
  • Johnston Advertising
    Assistant Director Promotions & Publicity
    Johnston Advertising 1984 - 1991
    • Creation of ad quotes, slick lay-outs, and promotional materials.• Media buyer: print, electronic handling co-op advertising agreements for 12+ major motion picture studios.• Organize and coordinate special events: World Premieres, national and local film junkets, press conference and interviews.• Local acting publicist for various studios to over one hundred personal appearances.• Writing ad copy, marketing brochures/mail pieces and press releases.

Patti Blecha Skills

Marketing Strategy Integrated Marketing Direct Marketing Marketing Advertising Management Account Management Relationship Marketing Training Crm New Business Development Lead Generation Sales Program Management Digital Marketing Email Marketing Leadership Customer Relationship Management Public Relations Strategy Trade Shows Multi Channel Marketing Business Development

Patti Blecha Education Details

  • Old Dominion University
    Old Dominion University
    Mass Communication/Media Studies

Frequently Asked Questions about Patti Blecha

What company does Patti Blecha work for?

Patti Blecha works for Versado Training

What is Patti Blecha's role at the current company?

Patti Blecha's current role is Learning Producer at Versado.

What is Patti Blecha's email address?

Patti Blecha's email address is pa****@****nks.com

What schools did Patti Blecha attend?

Patti Blecha attended Old Dominion University.

What skills is Patti Blecha known for?

Patti Blecha has skills like Marketing Strategy, Integrated Marketing, Direct Marketing, Marketing, Advertising, Management, Account Management, Relationship Marketing, Training, Crm, New Business Development, Lead Generation.

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