Transformation and Growth StrategyExpert in Event, Communication, Marketing, MICE (Meetings, Incentive, Congress), and on BtoB/C market.Competences: Business Development, Marketing and Communication, Management and Organization, Project Management.

1- Team management and leadership*Annual Budgeting, P&L control and monitoring of results *Conduct Change management, *Lead organization optimization and relationships with the worker's council *Company's ambassador towards local authorities * Maintain awareness on market evolution to integrate changes2- lead commercial growth within French market * x3 results in 5 years thru strategic repositioning of the Events business on market* Strengthen relationship with exiting clients while developing new relationships with prospects portfolio 3- Innovation Elaborate and launch the digital strategy and drive the technology transformation on clients

Business Development and Account ManagementStrategic consulting: branding, Corporate Identity, Positioning, Communication plan, Business development and commercial growthAccount and project managementInternational relations & reporting with UK HQ

Development of new branding strategy, Annual communication and marketing plan (10ME)Conduct company annual advertising campaigns (press, radio, digital)Business plan to support growthDeployment of digital tools: website and eshopManagement of events: annual conventions, trade shows, seminars, training program…

Consumer video products and multimedia divisionBuilding of Operational marketing team with strong linkages to Sales departmentDesign of marketing communications materials (Sales tools, Product fact sheet, Value proposition, …)Action plan for the retail network (road shows, training sessions…)