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Paul Mccrary is a Marketing Automation Coordinator at Georgia Power Company. He possess expertise in microsoft office, customer service, social media, powerpoint, microsoft excel and 15 more skills. Colleagues describe him as "Paul proved incredibly productive out of the chute and continues to add value to the programs that he supports, as one might expect from a certified and experienced marketing automation platform administrator of his caliber. He has remained approachable with a positive future-facing attitude under all circumstances. He leads by example and collaborates cross-functionally."
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Marketing Automation CoordinatorGeorgia Power Company Jan 2023 - PresentAtlanta, Georgia, Us- Successfully built, tested, and deployed personalized and dynamic email campaigns with a focus on KPIs - Initiated data integration project, which pulled information from multiple databases and populated it in Eloqua for real-time, accurate segmentation and personalization- Implemented improved email requests process as well as developed and built new ticketing system utilizing Monday.com- Launched email template refresh with a focus on optimizing accessibility and module based templates for more dynamic and responsive campaigns- Designed custom results-based campaign performance reports concentrated on actionable insights- Project managed Key Performance Indicator (KPI) tracking and dashboard reporting tools for email campaign performance and other marketing channels using Monday.com to provide valuable insights for marketing stakeholders -
Senior Analyst Of Marketing OperationsDigitas North America Aug 2021 - Oct 2022Boston, Massachusetts, Us- Created, executed, and managed dynamic, cross-channel, data-driven marketing programs within marketing technology on behalf of clients- Maintained list segmentation, allowing the right message to reach the right person at the right time- Analyzed, formatted, and distributed campaign performance reports- Developed internal and external landing page and email templates to drive more clickthroughs- Revamped the campaign requests process to make the experience more user friendly for clients, and improve the efficiency of the intake process -
Digital Marketing ManagerDigital Realty Oct 2018 - Jul 2021Austin, Tx, Us- Report on campaign statistics, analyzing and optimizing results and share insights with internal clients and executive teams.- Led transition from Pardot Marketing Automation Platform to Marketo including converting 300+ automation processes, forms, landing pages, and templates from Pardot to Marketo for all global regions.- Improve channel and campaign specific performance by making recommendations based on testing; audience segmentation and lifecycle strategies; B2B and email marketing best practices. -
Marketing Operations AnalystSecureworks Jun 2016 - Oct 2018Atlanta, Ga, Us- Maintained the development, implementation and the ongoing management of Eloqua processes- Manage form processing and website integrations- Provide overall programming and technical support for the Eloqua Marketing Automation system, along with guidance on tool impacts to the business- Establish and maintain data quality through daily/weekly/monthly/quarterly reporting- Develop and maintain campaign flows to effectively move prospects through the buyer’s journey- Assist the Salesforce administration team with the general management of Salesforce -
Web Marketing AnalystSecureworks Nov 2015 - Jun 2016Atlanta, Ga, Us- As a part of a team of 3, was responsible for redesign and rebuild of US, EMEA, ANZ and German websites- Project lead on German website redesign and rebuild- Ensured website and all additional pages maintain brand consistency- Managed analytics reports on global websites for KPIs and surveyed trends of user interactions
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Marketing InternRefocus Analytics Llc May 2015 - Oct 2015- Responsible for social media, web content and email strategy, implementation and execution- Reported on campaign success and analytics for the website
Paul Mccrary Skills
Paul Mccrary Education Details
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University Of North Georgia - Mike Cottrell College Of BusinessMajor: Marketing. Minor: Computer Science.
Frequently Asked Questions about Paul Mccrary
What company does Paul Mccrary work for?
Paul Mccrary works for Georgia Power Company
What is Paul Mccrary's role at the current company?
Paul Mccrary's current role is Marketing Automation Coordinator.
What is Paul Mccrary's email address?
Paul Mccrary's email address is pa****@****lbi.com
What is Paul Mccrary's direct phone number?
Paul Mccrary's direct phone number is +184390*****
What schools did Paul Mccrary attend?
Paul Mccrary attended University Of North Georgia - Mike Cottrell College Of Business.
What skills is Paul Mccrary known for?
Paul Mccrary has skills like Microsoft Office, Customer Service, Social Media, Powerpoint, Microsoft Excel, Marketing, English, Windows, Retail, Microsoft Word, Sales, Digital Analytics.
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