Paul Brown Email & Phone Number

Manchester, England, United Kingdom

Birmingham, United Kingdom

- Previous clients include Cure Leukaemia, the national blood cancer charity.- Managed their social media channels – overall strategy as well as ideation, creation, execution and amplification of content.- This included their main charity accounts and their key sport events ones, too, including London 2 Paris, Copa del CL and The Tour 21, their Tour de France- partnered premium cycling fundraiser.- Executed the social media campaign for the announcement of Cure Leukaemia as the first-ever official charity partner of the world-famous Tour de France.- Helped Cure Leukaemia raise over £1.1 million from their Tour de France-partnered event, ‘The Tour 21’.- Launched my own interview series, ‘Creative Sparks’, an editorial feature where I chatted to leading figures in sports media about their roles, including senior leaders at Team GB, Liverpool and Wolverhampton Wanderers.- Launched Epic Brum – a social media-first brand celebrating the City of Birmingham at the time of the Commonwealth Games.

Birmingham, United Kingdom

- Digital content lead for a team of five in the communications department.- Worked across both traditional and disruptive brand approaches – from illuminating the club’s best moments in an illustrative design campaign called 'Distinctly Villa' through to John Terry’s high-profile transfer being announced via Whatsapp.- Led better brand storytelling, opening the doors of the club to the outside world, via ‘The Big Interview’ and ‘Park Life’, in order to create positive sentiment for the organisation. ‘Park Life’ was a popular update-driven series featuring bitesize news snippets from around the club while ‘The Big Interview’ was in-depth, feature-length editorial series with senior club figures, such as Owner, CEO, CCO.- Led on content creation for the 2018/19 innovative kit launch, which introduced Birmingham-based LUKE 1977 as supplier. The kit was launched via an immersive ecommerce experience, which saw a microsite created, which was accessible via a QR Code in the shape of the club’s crest. Completely shoppable and interactive, the micosite generated a 750% sales increase and resulted in 95% positive sentiment across social media.- Responsible for planning, producing and ensuring the timely execution of creative and impactful content across all in-house channels in line with the communications strategy.- Led the weekly content meeting and owned/managed the editorial calendar, ensuring the communications department were aware of upcoming activity. - Liaised with multi-discipline freelancers across video, illustration and animation – using all areas of creative in the storytelling process.- Lead contact for all commercial departments – such as ticketing, merchandising, partnerships and hospitality – on key business projects such as season ticket campaigns, kit launches and sponsorship announcements as well as daily, weekly, monthly and yearly priorities.- Created news announcements relating to manager, player and boardroom arrivals/departures.

- Digital lead on social and editorial, driving the creation of content for a team of three within the communications department.- Led the team through the explosion of Twitter, Facebook and Instagram as well as continuing as editor of the official website – AVFC.co.uk.- Two awards for innovation at the Football Business Awards – 2013’s ‘Best Use Of Social Media’ for the ‘One in a Million’ Facebook campaign and 2015’s ‘Best Fan Engagement’ for the #TeamTalk & #FinalWord social media activation.- Hugely positive sentiment for #ThePerfectSunday campaign. This was co-ordinated by Villa in a partnership association with DPD. Over 100 fans pre-ordered the away shirt and six 1982 European Cup-winning legends hit the road to deliver all of them in super-quick time – with pictures and video coverage appearing on social media and a live blog on the official website.- High-profile interviews with Hollywood legend Tom Hanks as well as Star Wars, Harry Potter and Ex Machina actor Domhnall Gleeson, American Football quarterback Dan Bailey and cricket star Ian Bell.- Started a long-form editorial feature series, which saw me interview huge stars of yesteryear, including Stiliyan Petrov, Dwight Yorke, John Gregory, Paul Merson, Thomas Hitzlsperger and Gordon Cowans to, once again, create positive PR for the company.- As well as growth of all channels, also responsible for timely execution of club projects – player signings, kit launches, partnership agreements, manager arrivals – which all ensured enhanced brand reputation.

- Website Editor of AVFC.co.uk covering football and club news as well as leading the digital team through the early days of Twitter/Facebook.- Football Business Award winner for 2012’s ‘Best Marketing Campaign’ for ‘Beware of the Lions’ kit launch.- Content lead on club projects – player signings, kit launches, partnership agreements, manager arrivals – which involved thorough planning, an eye for detail as well as prioritising and multitasking. - Received local, regional, national and international coverage for Bullring to Bullring kit launch campaign of 2008/09. The journey to deliver the new shirt to the team’s training base in Spain was chronicled via a live blog on the official website – and vlogs each day - as the branded cars helped activate partnerships with SEAT, VisitBirmingham.com and Thomas Cook.- Championed innovative approach in editorial content, moving away from standard pre and post-match comment and bringing in the club blog, which included a host of feature series including Darren Bent offering analysis of the Bond movie franchise, handwriting analysis of player penmanship, ‘At Home’ with star names, ‘Round With’ as first teamers hit the golf course and ‘Celebrity Corner’ where famous fans like Tom Hanks, David Bradley and Emma Willis talk us through their support of Villa.- Launched an interactive live match console, which included pre and post-match interviews in text and video format, live text chat service throughout the game where fans could communicate their thoughts, live polls, engaging video content, images and audio.

- Joint Editor on club programme ‘Villa News & Record’, club magazine ‘Claret & Blue’ and club book ‘Villa Review’ as well as Editor of ‘Villa View’ – an in-house staff newsletter.- Presented with three awards as Joint Editor for Villa News & Record – Programme of the Year 2005, Programme Monthly Award for Excellence 2006 and Premier League Survey Best Programme 2007. - Championed a drive for internal communications - conceived, planned and implemented monthly newsletter, ‘Villa View’, something that had not existed before 2007. This approach was quickly adopted by our sister club, Cleveland Browns in the NFL who created ‘Browns Blitz’. - Managed successful transition of the retrospective Villa Review into the preview-style Villa Yearbook format in 2005.

Nctj, Journalism

Ba Hons 2:1, English