Luxury pastry. In charge of creating the growth strategy, launching the new brand image and commercial positioning.- I redesigned the brand to position it within the luxury sector, simplifying the brand elements and standardizing the image in social networks- Develop 2 new products that represent 25% of the company's revenue.- Impact: from zero growth to 35% monthly increase average for 8 consecutive months, 20x growth.

SaaS platform with artificial intelligence for talent acquisition that reduces early turnover and improves business profitability. It serves +30 clients in 6 countries in LatAm, with a focus on Retail, Financial Services and CPG. Responsible for customer management and acquisition; and research and development of new functionalities for the B2B product and the B2C product.- I led an interdisciplinary team of designers, developers and data scientists in the development and improvement of the platform following Agile and Scrum methodologies. - Increased the company's monthly income by 50% by expanding the use of our platform with one of our main clients at the regional level.- Launched two MVPs to test new features. The first was implemented as a standard solution for customers and the second collected information that will be used to create a new product in Mexico.- Led research in Peru and Mexico with a focus on getting to know our users better and proposing improvements in our platform based on their needs.

Innovation consulting firm. I led innovation projects for leading companies in Banking and Education, to generate new business ideas and improvements in their offer of current services. Projects and outstanding clients: - I developed new business solutions for one of the Top 3 banks in the country within the Premium and SME banking sector.* I successfully introduced innovation and Design Thinking methodologies to six bank members as part of the implementation.- I designed a new proposal for alumni membership that increases the participation of its current members and the interest of potential members for one of the Top 3 business schools nationwide.

Developed research materials.Helped with research activities and user testing.Directed and developed internal projects.

Consulted with large project teams to find UX and UI design solutions.Analyzed data, and created reports and infographics to summarize findings and testing.Presented research findings to UX Director, project teams, and stakeholders.Helped plan user research activitiesAssisted with qualitative user research:- Interviews and Contextual Inquiry- Diary Studies- Usability Studies- Focus Groups- Competitive Analysis- Card Sorting ExercisesAssisted with quantitative user research:- Surveys- Web analytics

Managed studio assignments and coordinated timely completion of projects.Instructed and supervised student assistants with studio projects.Constructed and modified costumes for theatre productions.Drafted and draped patterns for costumes.

Selected from +100 applicants for the International Cultural Service Program (ICSP).Presented on Peruvian culture at schools and community organizations in the Eugene/Springfield area.Photographed internal and external events for archiving and publicity purposes.Graphic designer for yearbook publications 2013 through 2015.

These research studies looked at the impacts that user interface and user experience design can have on encouraging public interaction and acceptance of bike share or public transportation systems in an urban environment.My responsibilities included-Component sourcing and building of prototypes for testing.-Collected and analysed data on pedestrian traffic around a selected testing area.

Operated and managed a CNC Mill.Photographed students' projects for archiving.Assisted with general maintenance and organization of the studio space.

Served as Art Director for projects given to us by different departments’ stakeholders.Planned and executed digital marketing strategy. Created content for digital and print campaigns; and social media outlets.Developed and produced video advertisement campaigns to increase applications and retention of student residents.Supervised and scheduled advertisement for displays in the residence halls and dining facilities.