Between Exchange delivers incremental value to independent publishers and advertisers in a safe and tailored way.Between Exchange’s comprehensive technology stack enables independent digital publishers to increase their monetisation and helps advertisers and marketers to achieve their ROI and reach targets in the safest and most efficient way.Since 2012, our integrated approach to the development of our own infrastructure, advanced solutions and a highly performing team of industry experts has allowed us to provide our partners with a set of flexible, innovative and customisable programmatic solutions that offer the best balance of convenience and performance.

RTB - Real Time Bidding, Retargeting, SEO, Traffic, Context

• Control over the compliance of operational advertising standards at dealer outlets in Moscow and regions of Russia (Ural, Povolzhsky region, Siberia).• Collection and analysis of dealer reports concerning marketing investments.• Training and advisory assistance to the directors of dealer outlets and marketing managers of the official dealers in the field of retail marketing.• Introduction of the marketing instruments developed by the Representative Office at dealer outlets.• Efficiency rating of the federal tactical and BTL campaigns.• Development of operational advertising standards, forms of dealer reporting to importer, incentive program for dealers in the field of marketing.• Development, introduction and control of KPI ratios for dealer network.

Responsibilities:- developing and executing the Company’s strategic plans;- planning, setting, distributing and administering the Company’s marketing budgets;- shaping and fulfilling the Company’s advertising policy;- evaluating ad efficiency;- placing the Company’s ads in the press/ on radio and television/ with the United Nations; developing creative concepts through involvement of advertising agencies, in-house design office and freelance team;- managing the Company’s corporate website;- control over printed products, souvenir items and POS materials;- directing the Department, ensuring selection and motivation of the staff;- supervising the creation of the Company’s furniture and home goods catalogue, as well as of the corporate newspaperMain achievements:- launched and provided marketing support for FAMILY ROOM loyalty programme (buyers traffic increased by 20% over 2 months after the programme got operational)- carried out a media coverage rights tender for NATUZZI in the Moscow region among TOP-20 agencies, tender results approved by Italian partners;- carried out a media strategy tender for FAMILY ROOM (expensive and inefficient channels of promotion excluded, target audience precised, communication strategy focused)

Responsibilities:- creating from zero the system of competitive purchasing in the advertising field; regulation and editing in-house regulatory documents;- carrying out tenders to select authorized contractors for the most cost-consuming advertising areas (media placement - press, Internet, outdoor advertising, radio and TV; standard advertising products etc.);- regulating the central, Moscow and regional ad agencies’ activity in the field of competitive purchasing of ads and advertising gifts;- carrying out trainings on competitive purchasing for the Company’s ad managers; preparation of teaching aids and handbooks; consulting;- auditing activity of authorized contractors (ad agencies and production companies);- control over competitive purchasing in regions;- elaborating interaction system between the Company’s brand managers and outside contractors;- providing the Company’s units with standard printed products and POS materials;- getting registered the Company’s advertising constructionsMain achievements:- carried out a number of media tenders in 2008; as a result, the Company’s advertising expenses decreased on the average by 17-20%;- carried out a number of tenders to select authorized contract manufacturers of advertising materials in 2009; economic impact made from 20% to 60%;- tenders’ results obtained positive conclusions from the Company’s Internal Audit and Control department. The Tender Committee’s head and members got bonuses (the established percentage of the amounts saved)

Responsibilities:- conceiving and carrying out marketing events to promote car brands, as well as trade and maintenance centres; control over ad campaign efficiency;- media planning; day-to-day adjustment of advertising schedule in accordance with logistic changes;- appraisal of ad campaigns efficiency, studying consumer preferences, supervising promotion channels efficiency;- participation in AVTOMIR brand conception development;- ensuring respect for requirements stated in AVTOMIR and car-manufacturers’ brand-books;- drawing up “next-year” draft budgets; budgeting, control over budget execution;- taking part in creation and implementation of annual car brands promotion draft budget;- elaborating and regulating business processes within the Company’s departments;- elaborating and regulating interaction between the Brand Promotion Department and other in-house partnersMain achievements:- organized and carried out a number of successful ad campaigns to launch new trade and maintenance centres under constraints of limited budget;- created the ring concept for AVTOMIR Group of Companies’ brand sites; carried out a tender to select the website production General Contractor for AVTOMIR Group of Companies (at present AVTOMIR’s website occupies a leading position in terms of visitor numbers);

Responsibilities and main achievements:- carried out in 2003 a successful image campaign which resulted in the Bronze Award for AUTOPLANETA in the “Brand of the Year 2003” Contest, “Auto-Moto” nomination;- created from zero the Company’s Call-centre and Customer Service;- created AUTOPLANETA’s discount system;- shaped and maintained AUTOPLANETA’s positive image with Internet users as opinion leaders;- ultimate result of a 3-year activity: car sales increased more than 5 times, brand awareness among its target audience achieved a 50-percent level (this figure takes into account dealer network companies existing in the market for about 10 years)

- maintaining, filling with content and editing AUTOPLANETA’s website;- Internet PR; working actively with Internet audience;- formulating tasks and objectives for AUTOPLANETA’s IT team pertinent to development and implementation of a new functional for its website;- Internet advertising;- search engine optimization of the Company’s website