Paul Burani

Paul Burani Email and Phone Number

Co-Founder and Chief Revenue Officer @ Atlas Primer
New York, NY, US
Paul Burani's Location
New York, New York, United States, United States
Paul Burani's Contact Details
About Paul Burani

If you’re a mission-driven founder or executive, you carry all the weight of solving complex social problems – but you still need to deliver on business fundamentals: acquiring customers and retaining them, building a brand, generating leads, and running an efficient operation to help your team perform their best. Mission Flywheel supports mission-driven organizations to achieve their social impact goals by augmenting five key business functions: sales, business development, customer success, marketing and revenue operations.𝗪𝗵𝗼 𝗔𝗺 𝗜?Over 20+ years in sales and marketing leadership roles, I’ve dedicated much of my career to social impact causes: education, workforce development, economic development, and climate readiness. Originally a digital media agency founder, I led global automotive partnerships and industry strategy at Google, growing a $1B business by 25%. More recently, in ed tech and workforce training, I helped create economic mobility for underserved populations through innovative learning models. I founded Mission Flywheel in 2023, to help leaders of mission-driven companies prove their social impact to customers and investors.𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗼Mission Flywheel is a consulting practice offering fractional Chief Revenue Officer (CRO) services and deliverables, to help mission-driven companies build sustainable revenue organizations.𝗪𝗵𝘆 𝗪𝗲 𝗗𝗼 𝗜𝘁A lot of persistent problems in society are only getting more urgent: poverty and income inequality, crumbling infrastructure, political unrest and the effects of climate change, to name a few. The threats are serious, but there is reason for optimism. An unprecedented surge of human capital and thought capital – followed closely by financial capital – is rushing into the fire to solve these problems with big ideas. This combination of hard work, ingenuity and investment will be the tide that raises all boats.But it won’t happen without a thoughtful approach connecting all three. The connective tissue is business outcomes. These are the proof that justifies the hard work, validates the ingenuity, and makes that investment a safe bet.𝗛𝗼𝘄 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗕𝗲𝗻𝗲𝗳𝗶𝘁If, as a founder or executive, you find:⚙️ you need more business traction;⚙️ your path to revenue growth is unclear; or⚙️ you’re wearing the sales and marketing hat too often…Then we should talk.𝗪𝗵𝗮𝘁 𝗧𝗼 𝗗𝗼 𝗡𝗲𝘅𝘁Email me at paul@missionflywheel.com, or visit www.missionflywheel.com to book a free, 45-minute Revenue Strategy Assessment.

Paul Burani's Current Company Details
Atlas Primer

Atlas Primer

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Co-Founder and Chief Revenue Officer
New York, NY, US
Website:
atlasprimer.com
Employees:
10
Paul Burani Work Experience Details
  • Atlas Primer
    Co-Founder And Chief Revenue Officer
    Atlas Primer
    New York, Ny, Us
  • Mission Flywheel
    Founder & Chief Revenue Officer
    Mission Flywheel Oct 2023 - Present
    New York, Ny, Us
    Mission Flywheel is a consultancy and fractional CRO practice focused on helping social enterprises prove their impact with measurable outcomes. We support mission-driven organizations to achieve their social impact goals by augmenting five key business functions: sales, business development, customer success, marketing and revenue operations.
  • Thinglink
    Chief Revenue Officer (Cro)
    Thinglink May 2024 - Present
    Palo Alto, California, Us
    Lead the revenue organization for multinational SaaS ed tech company offering immersive learning infrastructure to enterprises, educational institutions, governments and nonprofits.
  • Techstars
    Mentor
    Techstars Oct 2023 - Present
    New York City, New York, Us
    Guide and support the professional development of entrepreneurs at Techstars, the world's largest pre-seed investor.
  • Project Vara
    Advisory Board
    Project Vara Jun 2020 - Present
    Support executive team in pursuit of outside investment for Edvara’s web conferencing technology.Built revenue planning roadmap for the entire organization (including marketing, sales, customer success, sales operations). Created business development channel to iterate on new or non-core growth opportunities via partnerships or direct sales model.
  • Element 46 Tech Accelerator
    Mentor
    Element 46 Tech Accelerator Dec 2023 - Jul 2024
    Selected member of the Element 46 Accelerator Powered by Cela Mentor Network. Theprogram is a world-class startup accelerator program founded within the rich ecosystemof Westchester County, and serves entrepreneurs from across the County.
  • Tech Elevator
    Vice President, Enterprise
    Tech Elevator Nov 2022 - Oct 2023
    Cleveland, Oh, Us
    At Tech Elevator, our mission is to elevate people, companies, and communities and, since 2015, we’ve been transforming lives through technology education. In 2020, we were listed as the 16th fastest growing education company in the US, and we’ve consistently led our industry in performance outcomes.My job includes:Leading Enterprise business for industry-leading provider of software developer training, serving over 1,200 students per year and a staffing partner to 850+ corporations.Building the B2B sales organization from scratch, incorporating inside sales, field sales, account management, customer success, BD/partnerships & revenue ops functions.Developing & executing go-to-market strategy to convert core competencies from B2C business, aimed at supporting Fortune 1000 companies in corporate initiatives focused on skills-based talent acquisition and development.Opening doors & nurturing relationships with clients in workforce strategy, talent management, employee mobility, DE&I, recruiting and leadership across technology and HR organizations.Driving strategic business development initiatives, including grant funding from Dept. of Commerce, new hire-train-deploy partnership model with the staffing industry, key account renewals including $2M annual upfront with our largest Enterprise client.Leading key product development initiatives including adaptation of consumer-facing career services platform to Enterprise clients, and customization of part-time bootcamp to fit government-subsidized corporate tuition benefits.Partnering with CMO and marketing department, representing Tech Elevator at national conferences to drive mission recognition & brand awareness. Optimize lead generation and effectively score/segment opportunities for efficient followup.Building & managing our first B2B-focused sales operations department, standing up CRM & sales forecasting engine on Hubspot. Lead revenue forecasting to parent company.
  • Catalyte
    Svp Business Development & Strategy
    Catalyte Sep 2022 - Nov 2022
    Baltimore, Maryland, Us
    Catalyte believes that exceptional technology talent can come from unexpected places. Our workforce development platform helps companies find, develop, recruit and onboard exceptional talent into technology positions.Reporting to Chief Revenue Officer, responsible for go-to-market plan for a new talent pipeline solution helping employers solve long term human capital challenges including talent sourcing, skill development, retention, and diversity-equity-inclusion (DEI) priorities.Oversee revenue growth, driving business from $0 to projected $9.5M for 2022. Lead sales forecasting, weekly revenue standup, deal desk & general account development operations.Lead business development organization in collaboration with product managers, sales operations, field sales, inside sales, account management, partnerships and delivery teams.Lead key client relationships across financial services, media, software, IT services, healthcare & government contractors.Partner with Product to expand commercial opportunities beyond Full Stack Software Development, with certificate programs for Salesforce Developer, Adobe Experience Manager, Business Analytics, Digital Media Associate and Tech Support Rep.Partner with CMO and marketing team to develop product positioning, scalable sales narratives, content marketing, sales enablement tooling. Lead collateral development including pitch materials, product one pagers, impact metrics.Partner with Finance & Legal to ensure our contracts enforce margin requirements and operational efficiency.Source talent & recruit for diverse teams including BD, Inside Sales, Account Management and Marketing.
  • Catalyte
    Vp Business Development & Strategy
    Catalyte Feb 2022 - Sep 2022
    Baltimore, Maryland, Us
  • Udacity
    Head Of Business Development - Government Partnerships
    Udacity Sep 2020 - Jan 2022
    Mountain View, California, Us
    Udacity is a digital education platform on a mission to train the world's workforce in the careers of the future. Through Udacity for Government, we deliver government and donor-funded programs to execute large capacity-building initiatives that upskill hundreds of thousands of students.First hire for Government partnerships in North America. Wrote business plan mapping the landscape of state & local governments, foundations, nonprofits & other mission-aligned entities. Generated over $8M in qualified pipeline within first 6 months.Landed Udacity’s first US government contract with a workforce board. Launched a cohort-based career transformation program in Columbus, Ohio for citizens from underserved communities and/or displaced by COVID-19 job losses.Landed Udacity’s first contract with local government, via our first partnership with an economic development agency. Leveraged a $1.5M investment in workforce infrastructure to launch cohorts in Programming and Business Analytics for citizens of greater Sacramento, California.Led the procurement of global labor market data provider. Built analytical models to leverage job market insights for business development initiatives from national, down to hyperlocal.
  • Foursquare
    Regional Director, East Coast
    Foursquare Jan 2020 - Jul 2020
    New York, Ny, Us
    Managed sales team selling location-powered media programs & measurement solutions; exceeded annual sales revenue quota via enterprise accounts (AT&T, Unilever, Target, Subway, Diageo, PepsiCo, JPMorgan Chase) & new client acquisition. Contributed 22% of national sales revenue & helped exceed targets in net revenue retention.Led key business planning functions after departure of VP Sales Operations. Restructured national sales territory following key acquisitions, and integrated Customer Success organization in forecasting and resource planning. Built analytical model for revenue quota setting and utilized sales analytics to better incentivize sales reps. Led internal work group to integrate sales strategy with Salesforce CRM.Developed upfront investment playbook for key partnerships, designed to guide revenue growth, drive sales pipeline close rates and demonstrate cost savings. Drove 45% revenue growth among upfront clients in Year 1; gave Finance visibility into impact of rate cuts on revenue outlook.Developed a scalable hiring framework for sales organization; partnered with Human Resources to align role-based priorities with staffing needs, screening process & candidate scorecards.
  • Foursquare
    Sales Director
    Foursquare Apr 2018 - Jan 2020
    New York, Ny, Us
    Led strategy & business development for turnaround of Automotive vertical (93% revenue growth) by driving client adoption of digital foot traffic KPIs.Built & led Agency Development Committee to complement in-market sales activity with senior level advocacy, scale opportunities & sales enablement. Increased share of revenue passing through holding companies by 20%.Led cross-functional collaboration with Product Marketing to improve quantity, quality and timeliness of client feedback. Helped drive more effective business planning and gain leadership support for key sales initiatives.Recipient of Foursquare "Invent The Future" award for modeling core company values in driving innovation of go-to-market strategy & sales operations.
  • Google
    Global Account Lead, Automotive
    Google Mar 2017 - Apr 2018
    Mountain View, Ca, Us
    Global client lead on European luxury automotive clients, achieving 72% revenue growth powering a 20% increase in vehicle unit sales across focus markets. Achieved 12X growth in YouTube revenue via brand strategy workshop, attended by Global CMO, in pursuit of stronger purchase consideration for Maserati brand.Led cross-functional task force (technical solution engineers, data scientists, insight managers) to modernize data analytics & measurement technology program across Fiat Chrysler’s global retail network.Designed & executed global research for Tier 3 dealer aftersales (vehicle maintenance, parts & service). Led sales training in support of 2X revenue growth target.Lead facilitator for "Persuasion & Storytelling" internal sales training sponsored by Google Learning & Development.
  • Google
    Head Of Global Industry Development, Automotive
    Google Oct 2015 - Feb 2017
    Mountain View, Ca, Us
    Defined global sales strategy to serve Google’s global automotive business; achieved 21% revenue growth on $1B+ annual sales. Guided cross-functional partnerships (sales, marketing, sales operations, research, product, engineering, legal, public policy) to drive sales strategy & business planning.Managed sales team responsible for activating fragmented global dealer networks. Oversaw in-market sales activity driving pilot adoption and revenue growth. Implemented team efficiency measures & secured sales leadership support for key projects. Exceeded sales quota targets with 90% growth in 2016.Managed development & distribution of internal sales collateral across 500+ internal industry stakeholders. Oversaw execution of global automotive consumer research, delivering key sales development asset for C-level leadership across 26 markets. Managed P&L for entire study; delivered under budget & ahead of deadline.Planned & executed regular global, regional & functional industry events. Regularly attended internal senior leadership meetings; presenting business reviews & vertical strategic plans to SVP Global Sales.Participated in leadership training modules including change management, sales process re-engineering, coaching, workshop facilitation, career development, mindful leadership.
  • Google
    Global Business Lead, Automotive Top Accounts
    Google Nov 2013 - Oct 2015
    Mountain View, Ca, Us
    Led global client partnership for General Motors, generating $250M+ annually with 35% YOY revenue growth.Partnered with internal sales teams to achieve global scale for client’s major digital marketing initiatives, while managing C-level relationships with global client & agency counterparts, to drive advocacy and adoption of Google solutions.Led development of regional and global joint business plans, establishing priorities around measurement strategy, product adoption, retail innovation & overall media performance hygiene.Leveraged internal analytics resources to create custom data applications guiding client’s CMO and sales leadership in brand strategy, business planning, product management.
  • Google
    Senior Account Executive, Automotive
    Google Jun 2012 - Nov 2013
    Mountain View, Ca, Us
    Managed $47M annual sales quota, providing Google media solutions to Auto Parts & Services accounts. In spite of overall category decline, achieved 15% YOY revenue growth providing client service across media, brand marketing & ecommerce teams to support customer acquisition and ROI objectives.Interim sales manager for 2 quarters. Worked with sales leadership to reset business plan, driving a 10-point acceleration in team performance to revenue quota.Led strategic initiatives to help clients respond to emerging consumer trends:-Modeling of customer acquisition cost via mobile analytics-Investment in emerging video to support key brand launches-Launching the tire category’s largest digital retail co-op program
  • House Of Kaizen
    Managing Partner, Global Head Of Search Media
    House Of Kaizen Apr 2009 - Jun 2012
    New York, Us
    Assumed US leadership of digital agency following acquisition of Clicksharp. Built and led search media practice from scratch. By 2012, it was the leading channel for revenue growth, and represented 50% of all sales revenue.Oversaw Account, New Business, Media and Analytics departments for global client roster (Avis, Hilton, British Airways, Sony Ericsson, Coca-Cola, Nokia). Led new business development, sales operations, product development, human resources, marketing & public relations.Scaled search media department to establish and support the agency's expansion to Lagos, Nigeria.Built agency sales operations strategy & infrastructure, including first CRM implementation. Integrated new business development with performance marketing operations, driving 3X YOY increase in inbound lead generation.Published columnist on Search Engine Watch.
  • Clicksharp
    Founder & President
    Clicksharp May 2007 - Jul 2009
    Founded full-service digital marketing agency helping SMB & mid-market clients drive revenue growth using digital media.Built a diverse portfolio of 25+ clients across CPG, Healthcare, Legal, B2B, Real Estate, Software, Telecom and Nonprofit. Augmented revenue growth with consulting services for global brands (LG, Paypal, MillerCoors, Soros Foundation).Achieved steady sales growth and exited with an acquisition by Web Liquid Group (House of Kaizen).
  • Plt Health Solutions
    Account Manager
    Plt Health Solutions May 2005 - Jan 2008
    Morristown, Nj, Us
    Managed Midwest territory for $3.5M food ingredient business, providing nutraceutical solutions for R&D clients at mid-size food & beverage accounts. Designed technical marketing collateral and assisted with corporate communications. Oversaw CRM & sales process design, sales pipeline measurement and business analytics. Supported sales leadership in accelerating new business development with verticalized pitch decks, one sheets & technical specs.
  • Fairtrade International
    Marketing Consultant (Mba Internship)
    Fairtrade International Sep 2004 - Dec 2004
    Bonn, De
    Consulting project to support Danish affiliate of FLO International in driving revenue growth of fairtrade certified products, to reduce dependence on government subsidies. Drafted sales & marketing plan built on emerging customer segments and new partnership outreach model. Created new KPIs built on per-capita sales metrics to improve customer & retailer targeting.First partners joined within 6 months. Foundation continues to operate today with decreased dependence on financial aid.
  • The Npd Group
    Market Research Analyst
    The Npd Group Sep 2001 - Jun 2003
    Port Washington, Ny, Us
    Analytical & account management responsibility on Nestle and Kraft-Nabisco accounts; answered to over 30 clients looking to validate brand management programs with custom research requests. Supported VP Sales with design & execution of analyses for new business development (closed Morningstar-Suiza and Del Monte accounts). Drove rebound in client satisfaction by building an internal model to automate tracking of client service interactions, to guide investment of human resources relative to revenue growth.
  • Xfer International
    Inside Sales Representative
    Xfer International Jan 2001 - May 2001
    Lead generation and inside sales, supporting Chief Revenue Officer of mobile technology startup. Optimized sales efficiency metrics and presented recommendations to improve sales operations across outbound salesforce. Increased close rate on new appointments by 3X. Increased my sympathy for telemarketers by 10X YOY.

Paul Burani Skills

Sem Web Analytics Ppc Marketing Strategy Google Adwords Advertising Brand Development Online Advertising E Commerce Marketing Analytics Market Research Crm Media Planning Marketing Research Google Analytics Customer Acquisition Client Development Client Service Financial Management Crm Software Sales Management Strategic Planning Sales Operations Business Strategy Business Planning Sales Process Business Analysis Account Management Salesforce.com Leadership Coaching Storytelling Sales Strategy Analytical Skills Business Development C Level Relationships Complex Sales Consultative Selling Customer Relationship Management Management Negotiation People Development Project Management Sales Software As A Service Start Ups Strategic Partnerships Strategy Solution Selling New Business Development Search Advertising Organic Search Mobile Search Social Media Facebook Social Media Marketing Social Marketing Client Acquisition Advertising Sales Mobile Advertising Mobile Internet Social Media Monitoring Word Of Mouth Marketing Google Webmaster Tools Pay For Performance Seo Msn Adcenter Email Marketing Direct Marketing Social Media Measurement Blogging Digital Marketing

Paul Burani Education Details

  • University Of Michigan
    University Of Michigan
    Communication Studies
  • Copenhagen Business School
    Copenhagen Business School
    Innovation And Business Development
  • Suffolk University - Sawyer Business School
    Suffolk University - Sawyer Business School
    International Marketing
  • The Pingry School
    The Pingry School

Frequently Asked Questions about Paul Burani

What company does Paul Burani work for?

Paul Burani works for Atlas Primer

What is Paul Burani's role at the current company?

Paul Burani's current role is Co-Founder and Chief Revenue Officer.

What is Paul Burani's email address?

Paul Burani's email address is pa****@****ity.com

What schools did Paul Burani attend?

Paul Burani attended University Of Michigan, Copenhagen Business School, Suffolk University - Sawyer Business School, The Pingry School.

What are some of Paul Burani's interests?

Paul Burani has interest in Business Across Cultures, Internet And New Media, Blogging, Skiing, Entrepreneurship, Soccer, Marketing, Education, Foreign Languages, Photography.

What skills is Paul Burani known for?

Paul Burani has skills like Sem, Web Analytics, Ppc, Marketing Strategy, Google Adwords, Advertising, Brand Development, Online Advertising, E Commerce, Marketing, Analytics, Market Research.

Who are Paul Burani's colleagues?

Paul Burani's colleagues are Awolad Hossain, Mainul Hossain, Adnan Iftekhar.

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