Pedro Coelho Email & Phone Number

Lisbon, Pt

Madrid

Madrid Area, Spain

Mission:Manage all Company Departments: Commercial, Business Development, Finance, Marketing, Supply Chain, Quality, Field Operations, Partnership and Central Kitchen Production Unit.KellyDeli is the European leader of full-service sushi bar management in the Retail environment. KellyDeli introduced the concept of live Sushi chefs performing their art in front of customers, all day long, within a sushi bar located inside grocery stores. KellyDeli is currently operating 1.000 sushi bars, under the brand "SUSHI DAILY", in supermarkets, hypermarkets and department stores throughout France, Italy, Spain, Belgium, the UK, the Netherlands, Germany, Sweden, Denmark, Finland, Portugal, Mexico and Middle East; currently expanding to other countries.

Lisbon

Mission:Manage the company in the following areas: Commercial, Marketing, Finance and Logistics.Responsible for the definition of the company marketing & commercial strategy and for the definition and implementation of the business plan and for presenting results to the shareholders.Promote and develop the company's national and international strategy.Performance:- Implementation of the Company’s Strategy;- Implementation of the commercial and marketing campaigns that led to the exponential growth of the company;- Development and promotion of an innovative product in the world;- Establish all the Logistics supply-chain procedures (national and international);- Implementation of the commercial tactics. Development of the online sales channel;- Negotiation with clients and suppliers (key accounts), achieving best contractual conditions;- Financial Control of the company.

Mission: Manage the company, assuring the achievement of the goals defined by the Board, being responsible for the following departments: Commercial, Marketing, Financial Control, Information Systems, Operations and coordinate activities with the Development, Human Resources and Logistic Departments. Assure the maximum performance and sales of the headquarters and stores, always searching for the maximum client satisfaction and loyalty.Performance:- Restructuring and implementation of the Company Strategy;- Implementation and management of the Operations Department;- Redefinition of the communication and marketing of the company;- Implementation of measures to provide a better customer experience; - Redefinition and implementation of the new stores concept; - Implementation of new products and services;- Negotiation with national and international suppliers, achieving best contractual conditions;- Change of the controlling and information system of the company;- Successful implementation of the turnaround plan in problematic stores;- Redefinition of the development plan of the business unit;- Achievement of the best EBITDA in the history of the business unit.

Mission: Operational management of the franchise network, assuring the achievement of the defined goals.Performance:- Sales growth of 43%;- Development of new business services;- Help new franchisees in starting their businesses; - Achievement for the 1st time in company’s history of the break-even point;- Development of the operational procedures and redefinition of the operational strategy;- Negotiation with suppliers and customers nationwide;- Elaboration and control of the business unit budget;- Award for the Best Commercial Manager in the company;- 4th Place in the National Franchise Awards, in the 1st year of appliance and achievement of Brand Certification;- Team Award in the Company’s Contest for the Best Environmental Project (200 employees).

Mission: Assure the management control and reporting of the operational, marketing and financial indicators of the several companies within the Group.Performance:- Implementation and development of the management control system, has I’ve joined the company when it was a start-up and followed its growth;- Support the Board and the operations, marketing and financial departments in the analysis and definition of the strategy of each store and headquarters, always in search of solutions;- Business Plan elaboration and selling of the Franchise Business;- Award for the Best Professional in the Company.

Mission: Support the Board in all areas of the company and assure its financial control.Performance:- Assure the financial control of the company;- Treasury management, contacts with banks, customers and suppliers;- Development of new marketing tactics;

Business Strategy, Certification Program

Professional Certificate, Strategic Leadership

Mba (Top Student), 17

Class Representative

Executive Education Program (Innovation & Sales)

Post Graduation, Accounting And Taxation

Graduation, Economics