Pooja Chauhan Email & Phone Number

Delhi, India

Bengaluru, Karnataka, India

India

Guided 5+ teams to higher maturity levels by improving processes and ensuring adherence to the agile methodology. Enabled discussion, decision-making, and conflict resolution across 7+ cross-functional teams.Ensured user stories were 100% ordered, defined, and ready to be worked on by the team, employing an agile mindset and utilizing scrum practices.Monitored Agile metrics and performance, identified areas for optimization, and implemented corrective actions that resulted in a 20% increase in overall delivery success rate.Formulated marketing strategies, monitored competition, established key metrics, and formulated customer segmentation and brand positioning strategies for products in an agile environment across IT, FMCG, and eCommerce industries.Key Project - Blend BazaarThe Blend Community - June 2023 - Jan 2024 As a Project Manager, conceptualized and executed an intellectual property (IP) event called Blend Bazaar, India’s Only Creator Community Powered Festival, spanning two days and in association with Jameson’s and Heineken. 150+ creators hosted the event across seven zones dedicated to Food, Fashion, Fiction, and Music, featured 15+ workshops, and garnered support from 20+ sponsors. With an attendance of 6000 visitors, Blend Bazaar achieved headline coverage on national news channels such as NDTV and India Today, reaching an audience of over 10 million people through on-ground activations and digital promotions.

Bengaluru, Karnataka, India

Directed National Business Accounts, deployed over 35 products, services, and strategies, including government policies for the Government of Goa, for corporates such as Coloplast, GE Healthcare, Sitecore, Siemens, UiPath & Tesco, among other international key accounts.Developed and executed comprehensive digital and event marketing strategies through an Agile framework; accelerated time-to-market by 30% for products and services by interpreting marketing data, identifying trends, and making data-driven decisions to optimize campaign performance.Spearheaded an E-commerce brand activation initiative for a brand, Roadster by Myntra using Agile methodologies to distinguish the brand from competitors, resulting in a remarkable 110% boost in retail sales.Orchestrated over 300 digital & on-ground marketing events ranging from B2B & B2C. These events included MICE, product launches or promotions, and brand awareness campaigns, engaging 100 to 5000 participants and delivering value to stakeholders.Delivered visually engaging graphic presentations, account plans, and strategies to both internal and external stakeholders. Achieved a conversion/success rate surpassing the company average by 26%.Enhanced employee retention rates by 30% amid salary deductions and the pandemic through regular one-on-one sessions with team members to understand their concerns and provide inspiration and appreciation.Addressed process bottlenecks of a recurring service issue that demanded attention by stakeholders using the scrum framework, resulting in a notable 70% decrease in escalations.

Headed business accounts for North India and managed service delivery experience. Built relationships with stakeholders and nurtured leads through the sales funnel, resulting in a 30% increase in marketing-qualified leads (MQLs).Supported the development team in executing over 30 events utilizing Hubilo, contributing to the generation of $19.1M in revenue in 2021.Directed a process re-engineering task to improve and consolidate end-to-end service processes and service quality; restructured communication flow among departments and enhanced efficiency by 11%, based on a three-month incremental analysis. Also, guided in grasping customer segmentation, crafting product promotions, and devising communication strategies to enhance performance improvement.

New Delhi, Delhi, India

Initiate and maintain communication with potential clients, capturing user stories and stakeholder information. Coordinate Agile ceremonies such as Sprint Planning, Daily Stand-ups, Sprint Reviews, and Retrospectives. Develop product/service backlogs and conduct backlog refinement.Determine stakeholders, services, and products to align with the user story and address challenges. Administer client surveys to gather insights on company services, thereby enhancing agile customer service practices.

New Delhi, Delhi, India

Lead monthly meetings and presentations for potential clients through direct outreach, referrals, and cross-departmental collaboration.Attend networking gatherings to engage with prospective clients and event professionals, while also establishing a comprehensive database.Developed operational strategies and analyzed customer feedback to drive adjustments, collaborating with cross-functional teams; boosted client satisfaction ratings by 20%.

Karnal, Haryana

• Supplying the radio hosts with reading and research material Fields calls for song requests, screens calls for talk shows, takes personal information from contest winners and makes follow-up and research calls to potential clients and advertisers for the production staff• Scheduled and coordinate talent auditions with agents and managers for the Program - RJ GIRI• Update and maintain the talent database• Support backstage crew during the course of a performance or rehearsal

New Delhi, Delhi, India

• Provide research and program support for Child Education Program• Assist in proposal and budget development/support for programs and the organization as a whole• Provide administrative support to the senior staff as needed • Provide support in event and fundraising planning, and marketing efforts• Attend meetings and conferences as appropriate

Pgdpc, Mass Communication/Media Studies

Master Of Arts - Ma, Mass Communication And Journalism

Bachelor Of Commerce - Bcom, Business, Management, Marketing, And Related Support Services