As part of the Senior Leadership Team, I am responsible for all GTM strategies and revenue operations in Latin America. Strategically managing the Emarsys New Business Sales, Channels, Adoption and Client Success teams within the region.Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results …fast. Join more than 1,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Foreseeing and driving Emarsys Sales and Marketing strategies in Latin America.Key Markets: Mexico - Chile - Argentina - Colombia, Peru and Brazil.Responsible for all sales operations in Latin America, strategically managing the Emarsys Business Development Team and the GTM Strategy within the region.The Emarsys eMarketing Suite offers an integrated, complete and actionable solution to maximize your customer engagement and revenue. Segment customers according to where they are in the life-cycle and how important they are to your business. Reach them at the right time via email, mobile, social and the web with personal treatment and individual recommendations that drive their action.

Emarsys is a leading global provider of email marketing solutions and services. More than 1000 clients worldwide, among them eBay, Mercado Libre, Canon, Telefonica, Honda, Motorola, Zurich Insurance, Volvo, Siemens and much more, send more than 50 billion emails every year using our technology.Our bespoke platforms are designed specifically to meet the complex needs of our customers and provide all the necessary tools to increase ROI through email marketing, optimised deliverability, customer engagement and social media solutions. Combined with comprehensive world class services portfolio, emarsys is an all-in-one provider for retention email marketing.Specialties:email marketing, e-commerce, social media, marketing automation, recommendations, business intelligence, marketing insights, digital marketing.

Identifying new opportunities to sell the expanding portfolio. Build good relationships with key decision-makers and consistently succeed in gaining new business, as well as growing and maintaining existing business streams, matching customer needs and expectations. Building up long term interaction and developing account plans in the daily basis. Maintaining existing business through regular communication and B2B relationship management. Contribute towards the upkeep of the database and the development of marketing communications to help increase the effectiveness of our promotional activities using Salesforce to enhance our CRM. Also include regular and accurate reporting of sales data along with data analysis to help better target sales resource, ensuring KPI's are met.
Contributing to product development through market feedback reports, identifying opportunities for new products and making any market information available to the production department, attending conferences and other relevant events.We also continually launch new events in order to react swiftly to the research findings, and to provide of-the-moment business gatherings which address head-on the challenges of an ever changing global environment.

Developing marketing plans, advertising campaigns and public relations strategies to increase company's income. Organising events, training staff and conducting research and analysis of current client's needs and future trends. Key ResponsibilitiesBuilding cross-partnership relationships, analysing client websites to identify potential SEO enhancing initiatives, also being actively involved in social media activities to promote the business. Creating and implementing on line marketing channels, especially with new markets. Closely working with data segmentation - campaign, tracking and reporting results as monitoring and analysing market trends. Also studying competitors' products and services in order to enhance our marketing strategy. Exploring ways of improving existing products and services, and increasing profitability. Identifying target markets and developing strategies to communicate with them. Editing content on social media platforms such as Facebook and Twitter. Implementation and management of SEO strategy, manage Google Adwords using a PPC strategy. Support in the creation of strategies and plans for on line marketing. Planning and implementing the promotional campaign, including direct mail, email, social media and face to face networking events.

Business Events: providing valuable and niche focused industry insights to delegates worldwide and bringing B2B buyers and sellers together at conferences, summits & congresses annually. Contacting top level decision makers from industry in order to create new business for exclusive corporate summits. Analysing a variety of delegates’ needs in order to build strong B2B relationships. Managing the complete sales cycle from prospecting through to closing. Summits organisation, marketing development, sales, and CRM.

Key responsibilitiesWorking in a team of eight specialising in life insurance and car insurance - acquisition and upgrading the existing customer base. Exceeded sales target by 30%.Worked closely with the marketing team to increase cross sales, build customer relationships through CRM activity e.g. developing loyalty offers and post sales marketing.