Head of Brand & Trade Marketing of KitchenAid (Small Appliances) for the EMEA region.Reporting to the Global Director and EMEA General Manager.Team: 4 direct and 8 indirect.

Brand: Whirlpool (EMEA - Europe, Middle East, Africa)Responsible for the entire kitchen category, including the portfolio of Cooking (Ovens, Microwaves, Hoods, Hobs), Dishwasher and Refrigeration, mainly focused on the built-in segment.Main functions:- Develop and implement a comprehensive strategy framework for the EMEA region, including the creation of a brand communication platform to support long-term brand development;- Collaborate with key stakeholders in the development and execution of an innovation pipeline, including the creation of product launch and communication assets that align with the brand compass and support business objectives;- Plan and execute strategic marketing activations in targeted markets (i.e. 2022 Milan Design Week);- Coordinate and maintain relationships with key agency partners and stakeholders in the EMEA region, specifically the WPP Group;- Lead and facilitate regular communication and coordination with key markets, such as France, Italy, Poland, and Central Europe, to identify and capitalize on local opportunities and drive results;- Establish and manage the overall Brand Budget in alignment with financial targets.

I'm the founder of "Marketing de Ponta a Ponta," an online program designed to impart marketing expertise and enhance emotional intelligence and creative abilities in individuals. I am committed to delivering comprehensive training that equips participants with the necessary skills to excel in the field of marketing. The program is conducted entirely in Portuguese.https://www.marketingpap.com.br

I made the decision to leave my previous role at Heineken Group to focus on restructuring and growing my family's local and traditional restaurant business in São Paulo, Brazil. I was responsible for financial control, supply management, marketing, and human resources, leading a team of 50 employees.During my tenure, I implemented several changes including: - Successfully navigated the business through the Covid-19 crisis;- Introduced a new product line;- Rebranding and redesigning the business;- Implemented new revenue streams, cost and inventory control measures;- Created a career development plan, fostering partnerships with educational institutions. These efforts have resulted in a 9% increase in revenue in 2020 compared to 2019 and a 35% increase in revenue from 2018 to 2019.

Brand: Schin (Beer Category) - € 340MM RevenueTOP #1 in Volume & TOP #3 in Revenue of HEINEKEN Brazil 2018/2019Responsibilities included:- Developing and aligning the overall brand strategy with regional sales teams;- Leading the rebranding process, including research, positioning and creating a comprehensive communication plan;- Launching a campaign to reinforce the product features and quality of the brand;- Developing and implementing media plans (on and off);- Creating and executing the marketing plan for 2019, including both online and offline communication platforms, event planning, and sales strategy and P&L analysis;- Managing the overall brand budget and identifying opportunities for growth through analysis of volume and financial performance;- Coordinating point of sale activations with trade marketing and revenue teams.

Brand: Danoninho - € 141 MM RevenueTOP #1 Brand of CBU Brazil and Danoninho WorldwideResponsible for:- Overall Danoninho Kids Strategy for Brazil and coordination with Global Team; - Communication Plan & Strategy (TV, Digital, PR & Innovation Pipeline);- Innovation & Renovation Pipeline (Strategy & Implementation) with 360 plans; - Portfolio & Brand Management (A&P, P&L, Sales KPIs, Media Plan);- POS Activation alongside the sales team.

Brand: Danacol (€ 41.5MM Revenue) – TOP #3 Brand CBU ItalyBrand's net growth (vs. 2016): +19% Net Sales / +17% Volume;Responsible for:- Overall Danacol Strategy for Italy (2nd Country in Europe);- Strategy alignment between key stakeholders and global brand teams; - Developing and executing the communication strategy (TV, Digital, Social, Events & PR);- Planning and implementing the credibility platform with strong KOL’s in Italy;- Lead annual brand marketing plan in collaboration with S&I, Trade Marketing, Media & Finance team;- Brand management (A&P, P&L, Sales & Execution KPIs, Media Plan, Market Analysis);- Innovation Pipeline – Strategy & Execution

Brand: Activia (February - December 2015)- TOP #1 Brand of the Danone Brazil in 2015 - € 186MM / 100k Tons.Responsible for:- Overall Digital & Social platform, with exclusive communication campaigns leveraging brand image and innovation SKUs; - Website platform relaunch aligned with the global content strategy for 2015 and 2016;- Launch Activia Zero Lactose (6 SKUs), the first Lactose Free product of the Brazil CBU with TV & Digital Marketing Plan (+1000 tons / R$ 10MM);- Participation in 2015 Brand Review and 2016 Brand Marketing Plan as responsible for the innovation pipeline strategy;- Portfolio Management (Sales KPIs, Shopper Insights, P&L);- Team Management (2 reports)------------Brand: Verdadeiro Danone (January 2014 - February 2015)- Brand's net growth (vs. 2013): +70% Net Sales / +45% Volume;- Launched 10 new SKUs, bringing more than 6000 tons and R$ 15MM.- Responsible for the Social Media strategy, launching a new appetite appeal platform;- In charge of a product formula renovation project involving three different brands (Verdadeiro Danone, Paulista and Danoninho) and more than 18 SKUs;- Directly participation in 2014 Brand Review and 2015 Brand Marketing Plan;- Portfolio Management (KPIs, Sales Execution, Trade, P&L).- Team Management (1 report).

Brand: Danoninho- TOP #2 Brand of Danone Brazil in 2013 - € 147MM / 72k Tons.- Growth: +12% Revenue (vs. 2012) / +4% Volume.- Project Management: Innovation, Renovation, Line Extension;- Accountable & Execution: 360 Promotion Strategy;- Responsible for the Digital Strategy & Execution/Activation;- Licensing Projects: Linking different brands of different categories in order to reach breakthrough results;- Marketing Plan Strategy Support;- Market Analysis;- Financial Control (P&L);

Brands: Actimel, Danoninho.- Project Management: Renovation- Promotion Execution- Endomarketing & Activation: Accountable and execution.- Marketing Plan Strategy Support- Market Analysis & Internal Data Analysis