Pedro Cano, Phd work email
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Pedro Cano, Phd personal email
Results-driven and passionate gaming Brand Marketing Manager with over 12 years of experience and a proven track record of success, bringing skills in research, design, execution, analysis, and optimization of strategic marketing campaigns. My ability to analyze data and use insights to inform decision-making has allowed me to consistently deliver campaigns that exceed business objectives. As a high-achiever and team player –leading/nurturing cross-functional teams–, I thrive in a fast-paced environment, constantly pushing the boundaries and seeking new opportunities to innovate and optimize. I have a keen eye for detail and a strong creative vision, which enables me to develop campaigns that resonate with target audiences and elevate brand positioning.Specialties: Brand Strategy, Go-to-Market Plan and Execution, Creative Direction, Project Management (end-to-end), Market Research, Personas, Paid opportunities (Media, Ads, Influencers), Performance Metrics/Analysis, Social Marketing, Sales/Monetization, CMS, CRM, Google Analytics, Conversion Tracking, Budgeting, Agency, Vendor and Partner Management, Email Marketing, Automation, and Optimization.
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Senior Global Brand Mktg Manager - Guild Wars 2Arenanet Llc Sep 2024 - PresentBellevue, Wa, Us -
Global Brand Mktg Manager - Guild Wars 2Arenanet Llc Jun 2023 - Sep 2024Bellevue, Wa, Us
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Global Brand Mktg Manager - Guild Wars 2Ncsoft Jun 2022 - Jun 2023Bellevue, Wa, Us -
Associate Brand Mktg Manager - Guild Wars 2Ncsoft Jun 2021 - Jun 2022Bellevue, Wa, Us
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Digital Marketing Teaching AssistantUc Berkeley Extension Mar 2021 - Jul 2021Berkeley, Ca, Us• Charged with aiding students in learning and incorporating wide-ranging Digital Marketing skills(SEO, SEM, web design, digital strategy, social media marketing, content auditing, audiencepersonas, conversion funnels, KPIs, and more).• Resolved numerous difficulties to boost students’ knowledge and graded their projects. -
Digital Marketing ManagerDigital Fusion Inc. Sep 2020 - Jun 2021Los Angeles, California, Us• Orchestrated all communication and digital (organic and paid) marketing initiatives including the production of marketing assets.• Managed all social media strategies relating to the studio's main IP (BeachHead).• Coordinated all press-media relations and supervised all customer support channels. -
Marketing And Public Relations ManagerNeon Doctrine Nov 2018 - Aug 2020Neihu District, Taipei City, Tw• Strategized, developed, and executed end-to-end marketing campaigns with objectives to driveawareness, engagement, leads, and conversions.• Built relationships and managed inbound and outbound activities with key journalists and influencers –resulting in more than 1,000+ articles, reviews, videos, and editorial features.• Developed, maintained, and tracked materials including press releases, press kits, and mediaassets. Tracked and evaluated media coverage, providing regular reports and recommendations onan ongoing basis. -
Marketing And Public Relations SpecialistSingleplayer Pr May 2018 - Jan 2020• Transcreator for Netflix via Welocalize (Jun 19 - Jan 20).◦ Transcreation of marketing campaigns, titles, and metadata for original and licensed content.• PR and Marketing Specialist for Abylight Studios (Nov 18 - Jun 19).◦ Planned, created, and executed PR and inbound marketing strategies (including content andsocial marketing).◦ Arranged hands-on preview showcases for media and influencers securing top-tier gaming outlets.• PR and Marketing Specialist for In Vitro Games (Jun 18 - Oct 18).◦ Established KPIs and analyzed data sets across many different channels and platforms.◦ Developed messaging, custom target audiences, monitored successful paid and organic socialmedia as well as media buying under tight budgets.• Marketing Strategy and PR consultant for the Government of El Salvador (2017-2018).◦ Provided individualized counseling and marketing recommendations to 50+ SMB localbusinesses on brand building, lead generation, conversion funnels, and competitive research.
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Staff WriterIgn Entertainment Jan 2017 - Nov 2018Los Angeles, Us• Wrote and used SEO techniques to enhance the online presence of reviews and featured articlesabout AAA and indie games.• Conducted interviews and coverage of the most relevant gaming events such as E3, GameDevelopers Conference, IndieCade, Gamescom, PAX, and more. -
Co-Founder & CeoBlinddog Communications Jan 2017 - May 2018• Consolidated PR and marketing roadmaps including schedules, milestones, budgets, and calendarsin an organized and timely manner.• Generated media inquiries, interviews, and review requests –Built and consolidated meaningfulrelationships with top-tier outlets in the gaming industry.• Headed communications to coordinate speaking engagements, media outreach, messaging, goals,timing, and targets improving the open rate and securing press coverage in 15+ countries.
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Us & Latin America Marketing ManagerBlogocio Media S.L. Jun 2014 - Jun 2016Fonteculler-Culleredo, A Coruña, Es• Produced, launched, and oversaw every aspect (editorial, content creation, communities, socialmedia, campaigns, metrics, CMS, and marketing strategies) of the American branch for Blogocio.• Acquired new gaming sponsors/advertisers to the website. -
EditorBlogocio Media S.L. Oct 2013 - Oct 2014Fonteculler-Culleredo, A Coruña, Es
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Public Relations SpecialistHyliacom Sep 2015 - May 2016Naron, A Coruña, Es• Redesigned client's public relations (PR) strategies and controlled the execution of brand andcorporate communications from beginning to end across multiple channels.• Coordinated PR efforts between different departments within the client organization.• Composed accurate, well-written press materials about the client company on deadline. -
Talent Acquisition SpecialistBroadbandtv (Bbtv) May 2013 - Jun 2014Vancouver, British Columbia, Ca• Recruited Spanish-speaking Youtube content creators for the BBTV gaming branch (TGN). • Video content advisor for TGN creators including topics such as video monetization troubleshooting, how to reach more audiences, how to maximize their earnings, and more.
Pedro Cano, Phd Skills
Pedro Cano, Phd Education Details
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Augment Business SchoolBusiness -
Stanford UniversityImpactful Transitions
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Uc Berkeley ExtensionDigital Marketing
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University Of California, San FranciscoNeuroscience
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Universitat De BarcelonaBiomedicine
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Universidad De GranadaChemistry
Frequently Asked Questions about Pedro Cano, Phd
What company does Pedro Cano, Phd work for?
Pedro Cano, Phd works for Arenanet Llc
What is Pedro Cano, Phd's role at the current company?
Pedro Cano, Phd's current role is Marketing | Gaming | Analytics.
What is Pedro Cano, Phd's email address?
Pedro Cano, Phd's email address is pe****@****die.com
What schools did Pedro Cano, Phd attend?
Pedro Cano, Phd attended Augment Business School, Stanford University, Uc Berkeley Extension, University Of California, San Francisco, Universitat De Barcelona, Universidad De Granada.
What skills is Pedro Cano, Phd known for?
Pedro Cano, Phd has skills like Social Media, Digital Marketing, Public Relations, Social Media Marketing, Online Advertising, Video Games, Microsoft Office, Management, Facebook, Spanish, Strategic Communications, Gaming Industry.
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