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With a strong background in Marketing, Branding, Communications, and Digital Sales, I create impactful, consistent strategies across traditional and digital media channels. My focus is on achieving marketing objectives that guide customers through each stage of their journey—from awareness to loyalty.As an expert in Marketing Communications and Brand Design, I approach challenges methodically, combining performance-driven insights with creativity. I have strong leadership and coordination skills across consumer marketing, digital strategies (social media, SEO, SEM), media management, communications, design, events, and CRM, all supported by a data-focused approach to segmentation and tracking results.My key strengths include high energy, an entrepreneurial mindset, a results-driven approach, and the ability to lead and collaborate effectively. I am customer-oriented, with a keen eye for aesthetics and detail
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Director Of MarketingOpera Hotels Jan 2024 - PresentI lead the marketing and communication strategies for Opera Hotels, overseeing both current managed properties and those in development. Together with a team of seasoned professionals with over 20 years of hospitality management experience, I ensure that all marketing efforts are meticulously planned and executed. My goal is to deliver outstanding service at every stage, from initial consultancy to project completion, and to maximize the impact of our marketing for each property we support -
Brand Marketing And Communications ManagerBaglioni Hotels & Resorts Mar 2014 - Nov 2023Milan, ItIn my role, I acted as a central point of contact, coordinating a network of relationships across all company departments and external partners, including branding, marketing strategy, online positioning and PR agencies, digital media and advertising, sales, trade marketing, and revenue teams. I was responsible for safeguarding and strengthening the brand identity and core values within the hotel chain's brand architecture. Additionally, I managed strategic partnerships and special initiatives, guiding marketing efforts to meet demand and maximize brand impact. -
Brand DesignerBaglioni Hotels & Resorts Jan 2012 - Feb 2014Milan, ItAs a Brand Designer, I joined Baglioni Hotels and Resorts during a pivotal time of brand revitalization following a generational ownership transition. I played a key role in designing and developing communications that helped shape what is now the distinctive identity of Baglioni Hotels. My responsibilities included creating visual elements and marketing materials that aligned with the brand’s core values in the luxury hospitality sector, ensuring consistency across all channels and reinforcing the brand’s prestigious image both domestically and internationally.
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Marketing PartnerHeadzassociati 2010 - 2012Milano, ItAs an independent consultant, I collaborated closely with Brand, Marketing, and Communications teams to establish and maintain brand image consistency for my consulting clients. This role allowed me to leverage my entrepreneurial mindset to deliver tailored brand solutions, ensuring alignment with each client’s unique goals and identity. -
Communications Design DirectorCarmi E Ubertis Milano 2007 - 2010Milan, Lombardy, ItAt one of Italy's most esteemed branding agencies, founded by the late Elio Carmi—a mentor to me both professionally and personally—I was responsible for brand design for our clients. I ensured that each new branding project met their marketing and positioning needs, aligning perfectly with the image they sought to communicate and promote. This role allowed me to develop a deep understanding of brand identity under the guidance of one of the industry's greats -
Field Marketing DirectorMd Gruppo 2004 - 2007ItDuring this role, I planned and executed promotional activities, events, and brand activations. I worked closely with sales teams to enhance brand visibility and drive customer engagement at key events. This experience taught me how to work independently, as I was entrusted with high-risk, financially challenging projects by the owners. These opportunities helped me develop a strong entrepreneurial mindset and the ability to manage complex initiatives with significant accountability -
Art DirectorGarage Comunicazione, Milano 2001 - 2004As an Art Director at a prestigious Milan-based agency founded by a renowned designer from a notable design family and a well-known journalist, I managed digital projects for clients looking to venture into the internet. The agency, which gained recognition in the 80s for its cinematic storytelling applied to corporate communication, focused on integrating digital strategies with traditional branding. I ensured that the digital presence of our clients was fully aligned with their brand identity across all platforms, including print, while also embracing the emerging world of multimedia and the internet.
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Art DirectorGrifo Multimedia 1997 - 2001Bari, Puglia, ItAs Art Director at a pioneering multimedia agency in Italy, I spearheaded innovative projects in the 90s, blending creativity with technology to create engaging multimedia experiences that shaped the industry.
Piergiorgio Capozza Skills
Piergiorgio Capozza Education Details
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Politecnico Di BariEngineer
Frequently Asked Questions about Piergiorgio Capozza
What company does Piergiorgio Capozza work for?
Piergiorgio Capozza works for Opera Hotels
What is Piergiorgio Capozza's role at the current company?
Piergiorgio Capozza's current role is Director of Marketing.
What is Piergiorgio Capozza's email address?
Piergiorgio Capozza's email address is p.****@****cali.it
What is Piergiorgio Capozza's direct phone number?
Piergiorgio Capozza's direct phone number is (+39)-027*****
What schools did Piergiorgio Capozza attend?
Piergiorgio Capozza attended Politecnico Di Bari.
What skills is Piergiorgio Capozza known for?
Piergiorgio Capozza has skills like Art Direction, Advertising, Graphic Design, Corporate Branding, Corporate Identity, Graphics, Brand Development, Creative Strategy, Branding And Identity, Visual Communication, Marketing Communications, Logo Design.
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