• Manage P&L within the Pet Supplies, Home & Garden, and Sporting Goods categories• Introduced new assortment, vendor partnerships, pricing strategies, and email marketing plans.• Developed the overall marketing communications strategy, themes, promotional calendar based on business strategy, customer acquisition goals, merchandising, operations, and marketing goals.• Supervised email marketing efforts including creative direction, copywriting, promotion and segmentation to increase open and response rates.• Assisted with international expansion with overseas vendor partners including on-boarding, product selection, contract negotiation, pricing, and coordinating promotions.• Optimized SEO and SEM category performance by evaluating product ROAS.• Partnered with product management, engineering, and design teams to implement functional design changes to the site to improve overall site UX/UI, conversion, and retention. • Developed affiliate marketing conversion reporting to understand and differentiate between paid and non-paid sources of site traffic. Utilized this data to increase customer conversion, revenue, and margins.• Managed the price elasticity project to optimize organic and paid traffic through A/B and multivariate testing, user analytics and conversion rate to drive top line revenue and customer retention.

• Project Managed the Assortment Optimization process within 100+ Canadian stores by implementing strategic cross functional partnerships within Merchandising in Category Management, Space Planning, Marketing, Supply Chain, and Pricing.• Developed category specific space and assortment strategies and plans for the buying team, leveraging various sales and customer metrics to track performance.• Delivered ad-hoc reporting on various initiatives to evaluate product and category performance, including growth, mix and profitability.• Implemented optimized planograms and floor plans by developing store-specific, localized assortment clusters.• Communicated analytical findings into actionable recommendations to Buyers and Senior Management.• Used financial and customer data from internal database, JDA, and Nielsen to compile analysis.

• Analyze market trends to understand customer base and identify new customer opportunities.• Work with sales, operations, and merchandising to generate individualized strategies to addressvendor issues and concerns.• Respond to unique vendor and suppliers about product, pricing, delivery, and documentation.

• Direct responsibility for P&L of multi-million dollar Pet product and Kids/Baby/Toys categories.• Launched and curated the pet category by managing procurement, sourcing, assortment mix, andpromotional activity.• Built relationships with top companies, brands, and distributors, establishing marketing plans,product launch collaboration, and end of cycle inventory pushes.• Maximized sales and profitability by negotiating cost and terms.• Established cross-functional partnerships with Finance, Operations, Marketing, and Engineering toimprove site functionality and shopper experience.

Consult with local business owners to educate them on how to use the Groupon platform to buildand market their business, grow their customer base, and create a word of mouth/viral buzz abouttheir products and services.• Launched GrouponNow as a new self-serve web based yield management tool.• Implemented hyper-local advertising campaigns by targeting shoppers at the right place at the righttime to drive positive ROI and customer acquisition.• Generated +70% MoM revenue growth across all existing vendor partners.• Ranked in top 5% of divisional Account Executives

• Nurtured a customer-centric culture by educating employees and customers about the company'score values, brand position, and strategic mission.• Maintained store visual merchandising and visual standards. Upkeep of seasonal fixtures, productdisplays, and executing store layout/floorplan.• Developed ongoing training program initiatives to drive customer retention and satisfaction.• Drive Sales and conversion with new and existing customers.

• Responsible for executing promotional activities with marketing sponsors including on-field events,brand activation, and marketing promotions.• Coordinated various external special events including conventions, corporate events, andcommunity outreach initiatives.• Served as the liaison between the Club owners and Wrigley Field visitors by recording, tracking,and analyzing fan feedback into internal database.

• Promoted the Chicago Architecture Foundation as Chicago's premier cultural institution.• Assisted Sales and Marketing directors with market research, demographic analysis, and mediaplanning.