Peter Carabetta Email & Phone Number

San Diego, CA, US

Greater San Diego Area

Chandler, Arizona

• Manage P&L within the Pet Supplies, Home & Garden, and Sporting Goods categories
• Introduced new assortment, vendor partnerships, pricing strategies, and email marketing plans.
• Developed the overall marketing communications strategy, themes, promotional calendar based on business strategy, customer acquisition goals, merchandising, operations, and marketing goals.
• Supervised email marketing efforts including creative direction, copywriting, promotion and segmentation to increase open and response rates.
• Assisted with international expansion with overseas vendor partners including on-boarding, product selection, contract negotiation, pricing, and coordinating promotions.
• Optimized SEO and SEM category performance by evaluating product ROAS.

Phoenix, Arizona Area

• Project Managed the Assortment Optimization process within 100+ Canadian stores by implementing strategic cross functional partnerships within Merchandising in Category Management, Space Planning, Marketing, Supply.
• Developed category specific space and assortment strategies and plans for the buying team, leveraging various sales and customer metrics to track performance.
• Delivered ad-hoc reporting on various initiatives to evaluate product and category performance, including growth, mix and profitability.
• Implemented optimized planograms and floor plans by developing store-specific, localized assortment clusters.
• Communicated analytical findings into actionable recommendations to Buyers and Senior Management.
• Used financial and customer data from internal database, JDA, and Nielsen to compile analysis.

Elmhurst, IL

• Analyze market trends to understand customer base and identify new customer opportunities.
• Work with sales, operations, and merchandising to generate individualized strategies to addressvendor issues and concerns.
• Respond to unique vendor and suppliers about product, pricing, delivery, and documentation.

Greater Chicago Area

• Direct responsibility for P&L of multi-million dollar Pet product and Kids/Baby/Toys categories.
• Launched and curated the pet category by managing procurement, sourcing, assortment mix, andpromotional activity.
• Built relationships with top companies, brands, and distributors, establishing marketing plans,product launch collaboration, and end of cycle inventory pushes.
• Maximized sales and profitability by negotiating cost and terms.
• Established cross-functional partnerships with Finance, Operations, Marketing, and Engineering toimprove site functionality and shopper experience.

Greater Chicago Area

• Consult with local business owners to educate them on how to use the Groupon platform to buildand market their business, grow their customer base, and create a word of mouth/viral buzz abouttheir products and services.
• Launched GrouponNow as a new self-serve web based yield management tool.
• Implemented hyper-local advertising campaigns by targeting shoppers at the right place at the righttime to drive positive ROI and customer acquisition.
• Generated +70% MoM revenue growth across all existing vendor partners.
• Ranked in top 5% of divisional Account Executives

Greater Chicago Area

• Nurtured a customer-centric culture by educating employees and customers about the company'score values, brand position, and strategic mission.
• Maintained store visual merchandising and visual standards. Upkeep of seasonal fixtures, productdisplays, and executing store layout/floorplan.
• Developed ongoing training program initiatives to drive customer retention and satisfaction.
• Drive Sales and conversion with new and existing customers.

Greater Chicago Area

• Responsible for executing promotional activities with marketing sponsors including on-field events,brand activation, and marketing promotions.
• Coordinated various external special events including conventions, corporate events, andcommunity outreach initiatives.
• Served as the liaison between the Club owners and Wrigley Field visitors by recording, tracking,and analyzing fan feedback into internal database.

Greater Chicago Area

• Promoted the Chicago Architecture Foundation as Chicago's premier cultural institution.
• Assisted Sales and Marketing directors with market research, demographic analysis, and mediaplanning.

Ba, Public Relations & Advertising

Activities and Societies: DePaul Marketing Association American Marketing Association DePaul PRSSA

Ruby On Rails, Css, Javascript

Activities and Societies: Code Immersion Program