Paul Choi Email & Phone Number

Springfield, Missouri, Us

Garza García, Nuevo León, Mx

Garza García, Nuevo León, Mx

We are a full-service brand consultancy, focused on designing brands and building digital products, and experiences focused on branded commerce. We make brands work.Through our Brand Atelier, we bring quality brand systems to smaller enterprises where they can deliver the greatest impact.More to come...

Austin, Texas, Us

SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our 14-week intensive program provides exclusive insider access to industry leaders, key retailers, and the tools necessary to accelerate smarter, faster growth.

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Focused on our branded commerce practice and leading our brand incubator, I work to create, design, build, and launch brands and experiences by challenging what was and designing what’s next. I holistically build and deliver product visions and strategies for growth, innovation, and cultural impact.

Austin, Texas, Us

Led merchandising, design, and development teams and all efforts across the brand for all Tecovas product from inception to delivery. Focused on building and implementing 5 Year Product Strategy for all categories. Worked to build and implement team and GTM process from concept to consumer for footwear, apparel, and accessoires for Men's and Women's.

Sunderland, Vt, Us

- Oversaw the design vision and merchandising strategy for the Men’s Apparel and Accessories Division to build products connecting customers more effectively with the core of the brand, delivering and exceeding on sales and profitability objectives. - Led and drove change from catalogue-centric to unified commerce approach with a new product vision, strategic merchandising plan, and GTM process. - Built three-year product strategy and revised line hierarchy to include key innovations, big ideas, product halo’s, and opportunities yielding record comp growth for 2018.- Spearheaded seasonal concept and design direction to deliver innovative solutions and elevated aesthetics to customers in all channels, including ~100 retail locations, wholesale, catalogue, and ecommerce.

Seattle, Wa, Us

- Repositioned and established product direction to elevate and expand customer base and decrease dependence on Q4 selling, while not alienating core and compromising brand. - Established product workshops with field experts and professional guides as part of design and development process. - Led strategic merchandising and design across all categories, including men’s and women’s apparel and accessories, with multi-channel, and global distribution. - Built and transformed product organization into effective, imaginative, and nimble team to deliver innovative and elevated product from concept/design to production. Partnered with marketing, sales, and planning/production to ensure integrated, successful seasonal product launches.

San Francisco, California, Us

- Led product development and sourcing organization for XX division to elevate product aesthetic and execution by repairing silo’d structure and processes. - Directed change from mass production process and org of the larger Red Tab business to a nimble, design-forward team to drive business in the premium, specialty market. - Led GTM process and calendar with PD/sourcing that enabled quick turns, more seasonal drops, and flexibility to meet the demands of a global, specialty brand with key markets in the US, EU, and Japan.

New York, Us

- Revitalized and re-positioned RRL brand for growth with strong merchandising strategy and innovative distribution plan. - Collaborated, developed and executed five year business plan for RRL in 2006 to drive growth and expand distribution. - Built product-savvy production team that improved on-time delivery from <10% in 2006 to 88% in 2009 through domestic and overseas sourcing.

Us

- Developed merchandise forecasting and planning process, decreasing stock to sales by nearly 35% in first year- Rebalanced fit/wash merchandise assortment plan increasing sales for Spring ‘05 by 6%- Revamped men’s assortment increasing the men’s business by 15% in Fall 05

- Developed and executed brand strategy for apparel, accessories, and hard goods for six separate brands, including two brand launches.- Managed overall cost of goods cash flow, created/managed budgets, and set margin targets with P&L responsibility for ~$2X million.