Paul Choi Email and Phone Number
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Innovative, strategic leader with proven experience evolving and transforming businesses, teams, and processes to successfully adapt to the challenges of a changing world to drive significant growth. A collaborative problem-solver adept at navigating complex relationships and organizations to grow brands by bringing strategic clarity and alignment amidst complexity. A colleague and mentor who believes we must partner with, listen to, and engage our teams and organization to effectively lead them to successful outcomes. I am a customer-first merchant, who relies on instinct and data to build assortments which connect with customers and their aspirations to deliver on brand and business objectives. I find the white spaces and product halos to build multi-year product strategies which deliver growth and brand equity. I bring a passion and eye for great product with strong business acumen to balance the art and science of building great brands through their product.Strategic Merchandising Leadership | Product Leadership | Omni-Channel Merchandising | P&L Responsibility | Brand Strategy & Management | Branded Commerce & Performance Marketing | Line Architecture & GTM | Design Leadership | Market, Trend, & Demand Space Analysis
Anything Possible Brands
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Vp ProductAnything Possible Brands Mar 2024 - PresentSpringfield, Missouri, Us
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Advisory BoardAlg Atelier Mar 2024 - PresentGarza García, Nuevo León, Mx -
Managing Director + Chief Strategy OfficerAlg Atelier Nov 2022 - Mar 2024Garza García, Nuevo León, MxWe are a full-service brand consultancy, focused on designing brands and building digital products, and experiences focused on branded commerce. We make brands work.Through our Brand Atelier, we bring quality brand systems to smaller enterprises where they can deliver the greatest impact.More to come...
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MentorSku 2021 - PresentAustin, Texas, UsSKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our 14-week intensive program provides exclusive insider access to industry leaders, key retailers, and the tools necessary to accelerate smarter, faster growth. -
Advisor & Brand Incubator LeadGoods & Services Nov 2022 - Mar 2024Atlanta, Georgia, Us -
Chief Product OfficerGoods & Services 2019 - Oct 2022Atlanta, Georgia, UsFocused on our branded commerce practice and leading our brand incubator, I work to create, design, build, and launch brands and experiences by challenging what was and designing what’s next. I holistically build and deliver product visions and strategies for growth, innovation, and cultural impact.
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Chief Product OfficerTecovas Feb 2022 - Aug 2022Austin, Texas, UsLed merchandising, design, and development teams and all efforts across the brand for all Tecovas product from inception to delivery. Focused on building and implementing 5 Year Product Strategy for all categories. Worked to build and implement team and GTM process from concept to consumer for footwear, apparel, and accessoires for Men's and Women's. -
Director, Design & Development/Dmm Men'S DivisionOrvis 2015 - 2019Sunderland, Vt, Us- Oversaw the design vision and merchandising strategy for the Men’s Apparel and Accessories Division to build products connecting customers more effectively with the core of the brand, delivering and exceeding on sales and profitability objectives. - Led and drove change from catalogue-centric to unified commerce approach with a new product vision, strategic merchandising plan, and GTM process. - Built three-year product strategy and revised line hierarchy to include key innovations, big ideas, product halo’s, and opportunities yielding record comp growth for 2018.- Spearheaded seasonal concept and design direction to deliver innovative solutions and elevated aesthetics to customers in all channels, including ~100 retail locations, wholesale, catalogue, and ecommerce. -
Vice President, Merchandising & DesignCc Filson 2012 - 2014Seattle, Wa, Us- Repositioned and established product direction to elevate and expand customer base and decrease dependence on Q4 selling, while not alienating core and compromising brand. - Established product workshops with field experts and professional guides as part of design and development process. - Led strategic merchandising and design across all categories, including men’s and women’s apparel and accessories, with multi-channel, and global distribution. - Built and transformed product organization into effective, imaginative, and nimble team to deliver innovative and elevated product from concept/design to production. Partnered with marketing, sales, and planning/production to ensure integrated, successful seasonal product launches. -
Global Senior Director, Xx (Lvc & Made & Crafted)Levi Strauss & Co. 2010 - 2012San Francisco, California, Us- Led product development and sourcing organization for XX division to elevate product aesthetic and execution by repairing silo’d structure and processes. - Directed change from mass production process and org of the larger Red Tab business to a nimble, design-forward team to drive business in the premium, specialty market. - Led GTM process and calendar with PD/sourcing that enabled quick turns, more seasonal drops, and flexibility to meet the demands of a global, specialty brand with key markets in the US, EU, and Japan. -
Senior Director, Merchandising, Design & Production - Rrl, Rugby BrandsRalph Lauren 2006 - 2010New York, Us- Revitalized and re-positioned RRL brand for growth with strong merchandising strategy and innovative distribution plan. - Collaborated, developed and executed five year business plan for RRL in 2006 to drive growth and expand distribution. - Built product-savvy production team that improved on-time delivery from <10% in 2006 to 88% in 2009 through domestic and overseas sourcing. -
Vp, Merchandising & Product ManagmentPaper Denim And Cloth 2004 - 2006Us- Developed merchandise forecasting and planning process, decreasing stock to sales by nearly 35% in first year- Rebalanced fit/wash merchandise assortment plan increasing sales for Spring ‘05 by 6%- Revamped men’s assortment increasing the men’s business by 15% in Fall 05 -
Gmm/ Design Director For Apparel - Spitfire, Antihero, Real, Thunder, Krooked, Rasa Libre BrandsDeluxe Distribution 2002 - 2004- Developed and executed brand strategy for apparel, accessories, and hard goods for six separate brands, including two brand launches.- Managed overall cost of goods cash flow, created/managed budgets, and set margin targets with P&L responsibility for ~$2X million.
Paul Choi Skills
Paul Choi Education Details
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Stanford UniversityBiological Sciences
Frequently Asked Questions about Paul Choi
What company does Paul Choi work for?
Paul Choi works for Anything Possible Brands
What is Paul Choi's role at the current company?
Paul Choi's current role is Growth-Focused Brand Builder, Product Leader, & Art & Science Thinker..
What is Paul Choi's email address?
Paul Choi's email address is pc****@****ail.com
What is Paul Choi's direct phone number?
Paul Choi's direct phone number is +141521*****
What schools did Paul Choi attend?
Paul Choi attended Stanford University.
What skills is Paul Choi known for?
Paul Choi has skills like Apparel, Merchandising, Product Development, Fashion, Denim, Product Management, Fashion Design, Trend, Trend Analysis, Retail, Textiles, Brand Development.
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