Paula C. Dasilva Email & Phone Number

Boca Raton, Florida, United States

Boca Raton, Fl

Ft. Lauderdale, Fl

Plantation, Fl

Plantation, Fl

Nyc / Florida

New York, New York

• Work with Sales to develop custom programs to meet advertiser needs as per RFP• Custom Program management o Manage implementation of custom programs o Coordinate with client, vendors and sales for gathering of elements, approval of mock ups and production o Manage programs post implementation o Provide Sales with reporting weekly and bi-weekly o Daily trouble shooting for sales, clients and vendors• Track department revenue and costs

My daily focus is the delivery of all ad campaigns with the best results possible. Working with our Sales Team, Management and my department I am able to optimize all of our campaigns to ensure delivery with the best CTR.• Manage all ad campaigns Premium and Remnant, between 50 and 100 monthly• Daily review of all campaigns to optimize to ensure delivery and highest CTR possible• Weekly reporting to sales using DFP• Weekly meeting with sales, review all campaigns, adjust campaigns for better performance (delivery and CTR)• Weekly reporting to department using DFP and AMP

New York, New York

• Manage all online accounts, ad units and lead generating• Assist sales creating proposals combining print and online for maximum exposure• Work with clients and 3rd parties (Atlas, DoubleClick, Mediaplex) to gather materials• Weekly review of campaigns to confirm maximum results• Assisted in mapping of 2 sites and updating OAS coding of both sites• Monthly reports for advertisers recapping results of campaigns• Work closely with sales, development, marketing, editorial and Publisher for regular optimization of websites

Jacksonville, Florida

• Managed implementations of new clients• Coordinated printing of marketing materials for customer and internal campaigns• Facilitated bi-weekly calls with established customers• Maintained quality control to prevent or resolve challenges with clients• Responsible for weekly department meetings and implementation calls

New York, New York

• Responsible for the management of online campaigns for clients such as IBM, Hewlett Packard, Microsoft, etc.• Prepared campaign status reports weekly for sales representatives• Worked closely with sales force to guarantee success of sales campaigns• Recommended strategies for improvement of sales campaigns• Interacted with ad agencies and advertisers throughout sales campaigns

Bs, Secondary Education - Social Studies

Education record